ST TUD DY G GUID DE - Skema Business School

Evaluation des
étudiants /
Student
Assessment
Méthodes
d’enseignement
/ Teaching
Methods
Plan de cours /
Course plan
- Apply critical thinking skills and intellectual adaptability to develop valuable market entry solutions,
- Be able to highlight, among a massive amount of data, all that are useful to set up an international MIS and to make right export
decisions.
Key transferable skills (generic)
The student is expected to :
- Be able to interact and work professionally in a team context,
- Use his own cultural and linguistic knowledge about a target market to propose the right export offer at the right place,
- Use your specific hobbies or your economic and societal concerns to choose your export offer
- Think “outside the box” in developing arguments and solutions,
- Build your expertise in an export zone and your sense of export opportunities.
•Compétences pratiques / Practical skills (subject specific)
The student is expected to :
- Focused information gathering
- Development of fine-tuned research, writing and presentation skills
- Project management/group work organisational skills
Written examination
The Elective will be assessed by an Export Report (75 % of the final
assessment, consisting of a team export project, max. 3
students/group. Each team member states clearly which part he/she
has been responsible for). This report will receive an overall grade,
using an evaluation grid which will be explained at the first lecture.
The remaining 25% will be linked to individual presentation of a case
study.
Lectures,
workshops,
group work on specific case studies.
Course duration 15h (2 credits), 1+2 lectures of 5 hours + tutorial during these 3 days
- Your position in a specific export decision making process
30
Export Report : 75%
Individual Presentation : 25 %
The involvement to export: main motives and specific goals that individual companies seek to achieve through export strategies –
How to argue to convince them to help you in your win-win export project, (find a firm to manage your project is not compulsory,
we are going to make you some proposals..),
How to start your Export Project? The entry modes suggested: some questions which are of interest to choose your market entry
mode,
The objectives of the Export Project: characteristics, export report, scheduling.
- The “step by step” method: A firm, an offer, a target
The selection of the export offer: Is this offer able to create value? On which target markets?
The different values to create : potential values, values in exchange, values in use,
Methods to assess the export offer value (Value analysis, functional value, consumption scenario, blue ocean strategy),
- The choice of the target markets: How to choose the markets which have the best potential for the export offer?
The methods to determine markets with economic potential and more interesting outlets,
The Market indicators: location and distance, demography, economy, transport infrastructures, .…,