ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
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Plan de cours /<br />
Course plan<br />
Bibliographie /<br />
References<br />
Site(s) web /<br />
Web sites<br />
Teams will manage firms competing in the same industry… but on different continents:<br />
• Europe<br />
• Asia<br />
• Americas<br />
…and with very different chararacteristics<br />
Each company has the following characteristics:<br />
– Domestic at first but with a strong incentive to expand abroad<br />
– Produces an electronic device<br />
– Makes decisions in areas such as :<br />
– Marketing<br />
– Export<br />
– Joint Ventures<br />
– Finance<br />
– Contracts.<br />
Participants proceed by trial and error, not by applying management recipes<br />
– Initially, each company has a different situation,<br />
– accumulates positive and negative outcomes throughout, to<br />
– produce very different situations at the end<br />
This is a full internet game where time constraints are imposed for decision making.<br />
Required for the course<br />
“Be Soft” User’s Guide<br />
59<br />
Optionnelle pour le module /<br />
Recommended references
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