ST TUD DY G GUID DE - Skema Business School

CODE DU COURS / COURSE CODE
Crédits / Credits 2
Charge de travail / Student workload
Langue d’enseignement / Teaching
Language
Face à face / Contact Hours
English
Pré-requis / Prerequisite None
Période d’enseignement / Teaching
period
Responsable du cours / Course
Coordinator
Intervenant(s) / Instructor(s)
Second Semester
Michel BERNASCONI
60
INNOVATION IN EUROPE
Travail individuel et/ou de groupe /
Personal &/or Team Work
15 hours 15 hours
Evaluation / Evaluation
Specific to every campus.
Michel BERNASCONI (Campus Suzhou), Dominique VIAN (Campus Sophia Antipolis), Kristin SPECK
(Campus Lille), X (Campus Raleigh)
Evaluateur(s) / Evaluator(s) Michel BERNASCONI, Dominique VIAN,, Kristin SPECK, X
Description du cours / Course
description
Résultats d’apprentissage / Learning
Outcomes
Evaluation des étudiants / Student
Assessment
Innovation is one SKEMA’s DNA components. Therefore this course is designed to make the MSCIB students
over the world aware of this key competitive dimension for companies and nations. If the general purpose of
the course it to present the ecosystem of innovation, the content of the course is adapted to the regional
context. In Sophia Antipolis, the course will stress in particular a method of marketing of innovation (ISMA
360°) which takes into account the ecosystem of innovation. In Lille, the focus is on the French and North
European Innovation context. In the Suzhou and Raleigh campuses the focus is respectively on the Chinese
and the US contexts.
• Knowledge and Understanding (subject specific) The student is expected to :
• Understand the role of innovation in a knowledge economy,
• Understand the specificities of the ecosystem innovation of the region where his campus is
located
• Understand that the innovators/entrepreneurs are not lonely actors but actors of complex
ecosystems.
• Identify the issues and challenges of existing companies to stay innovative
• Cognitive/Intellectual skills (generic)
The student is expected to :
• Develop a systemic approach of business
• Key transferable skills (generic)
The student is expected to :
Practical skills (subject specific)
The student is expected to :
• Develop a methodology to appreciate the potential of a business opportunity,
• to act within the local innovation ecosystems,
• appreciate the knowledge of the role of the key actors involved in the innovation processes
• Devoir surveillé (DS) / Written examination
• Contrôle continu / Continuous Assessment
To be defined