ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
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CO<strong>DE</strong> DU COURS / COURSE CO<strong>DE</strong><br />
Crédits / Credits 4<br />
Charge de travail / Student workload<br />
Langue d’enseignement / Teaching<br />
Language<br />
Pré-requis / Prerequisite<br />
Période d’enseignement / Teaching<br />
period<br />
Responsable du cours / Course<br />
Coordinator<br />
Intervenant(s) / Instructor(s)<br />
Face à face / Contact Hours<br />
NOM DU COURS / COURSE NAME<br />
COMMUNICATION ET PUBLICITE<br />
18<br />
Travail individuel et/ou de groupe /<br />
Personal &/or Team Work<br />
Evaluation / Evaluation<br />
30h 15 h 2H<br />
Français / anglais<br />
None<br />
To have an average level of french langage<br />
S4 OR S5<br />
Mélanie OUVRY<br />
Marie-Madeleine SALMON<br />
Douglas GED<strong>DE</strong>S<br />
Hervé POMIIER<br />
Evaluateur(s) / Evaluator(s) Douglas GED<strong>DE</strong>S<br />
Description du cours / Course<br />
description<br />
Résultats d’apprentissage / Learning<br />
Outcomes<br />
This elective course prepares the Communication Challenge.<br />
It aims to realize a strategic informational search in order to build the communication strategy; to define the<br />
line of communication and to formulate the copy strategy.<br />
•Connaissances / Knowledge and Understanding (subject specific)<br />
A l’issue de la formation, l’étudiant devrait être capable de / The student is expected to :<br />
- To know the methods and tools of informational search<br />
- To understand the principles, steps and methods of communication strategy and creation<br />
- To develop an “ad culture”<br />
•Aptitudes cognitives / Cognitive/Intellectual skills (generic)<br />
A l’issue de la formation, l’étudiant devrait être capable de / The student is expected to :<br />
- To identify and evaluate the principal and subjacent communication problems<br />
- To identify and select the insights and a line of communication with originality and relevancy<br />
- To propose, formulate and argue a copy strategy<br />
•Attitudes / Key transferable skills (generic)<br />
A l’issue de la formation, l’étudiant devrait être capable de / The student is expected to :<br />
- To develop a strategic vision of communication<br />
- To develop its intellectual agility<br />
- To show broadminsdedness, curiosity and creativity<br />
- To interact effectively within a team<br />
- To master argumentation (writing/speaking)<br />
•Compétences pratiques / Practical skills (subject specific)<br />
A l’issue de la formation, l’étudiant devrait être capable de / The student is expected to :<br />
- To master informational search tools<br />
- To find and define a communication line
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