Titel für - Fachbereich Rechts- und Wirtschaftswissenschaften

Learning Outcomes:
After the courses the students are able to
• understand the principles of electronic markets and electronic retailing from both, a theoretical and practical
point of view.
• identify the interplay between technology and economic drivers and derive thereby management implications.
• evaluate important strategies for business success in online markets.
• assess the potential of own business ideas and implement adequate business strategies.
Medienformen:
Beamerpräsentationen, Folien, Tafel, Übungsaufgaben, Aufzeichnungen der Lehrveranstaltungen, Videos zu
aktuellen Entwicklungen im Internet.
Literatur:
Hanson, W.; Kalyanam, K.: Internet Marketing and E-Commerce, Thomson Learning, 3. Ed., Stamford (Conn.).
Shapiro, C.; Varian, H. R.: Information Rules. Harvard Business School Press.
Laudon, K. C.; Traver, C. G. (2004): E-Commerce: Business. Technology. Society. Prentice Hall, Boston, 2004
Dellarocas, C. (2003): The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms.
Management Science, 49 (10), 1407-1424.
Berg, J.; Dickhaut, J.; McCabe K. (1995): Trust, Reciprocity, and Social History. Games and Economic Behavior,
10 (1), 122-142.
Hendershott, T.: Electronic Trading in Financial Markets. http://faculty.haas.berkeley.edu/hender/ITpro.pdf.
Skiera, B.; Spann, M.; Walz, U. (2005): Erlösquellen und Preismodelle für den Business-to-Consumer Bereich
im Internet. Wirtschaftsinformatik, 47, 285-294.
Hinz, O.; Eckert, J.; Skiera, B.: Drivers of the Long Tail Phenomenon: An Empirical Analysis. Journal of Management
Information Systems, forthcoming.
Weitere Literatur wird in der Vorlesung bekannt gegeben.
Rechts- und Wirtschaftswissenschaften | Wirtschaftsinformatik | B.Sc. | Modulhandbuch 14