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The <strong>Telmarc</strong> <strong>Group</strong><br />

PROGRESSIVISM, INDIVIDUALISM, AND THE PUBLIC<br />

INTELLECTUAL<br />

<strong>the</strong> records of what happened. Br<strong>and</strong>eis was a lawyer at heart, as such he always looked<br />

backward.<br />

Let me introduce an example.<br />

When I was at NYNEX, now Verizon, in 1989 we had a strike. One of my management<br />

people went to strike duty in a customer service bureau. In that bureau, true to Taylor like<br />

management, <strong>the</strong>re was a clock <strong>and</strong> you were timed for every customer contact <strong>and</strong> you<br />

were pressured to make <strong>the</strong>m as short as possible. This manager went <strong>the</strong>re <strong>and</strong> since he<br />

outranked <strong>the</strong> manager of <strong>the</strong> bureau he decided to try ano<strong>the</strong>r tactic. He recognized that<br />

people call customer service because <strong>the</strong>y have a problem.<br />

Thus this customer contact was an opportunity to solve <strong>the</strong> problem, create a happy<br />

customer, get customer loyalty, get a word of mouth positive word about <strong>the</strong> company<br />

<strong>and</strong> even possibly sell more services. He reasoned that <strong>the</strong> longer <strong>the</strong> customer service<br />

call <strong>the</strong> better <strong>and</strong> <strong>the</strong> primary objective was to make a happy customer. A novel thought<br />

especially for a utility. He tried it <strong>and</strong> surprise it worked. Except for one thing, <strong>the</strong> system<br />

rejected it. The antibodies of <strong>the</strong> old telephone company attacked <strong>and</strong> said, "We do not do<br />

it this way." Well you know <strong>the</strong> result.<br />

What is <strong>the</strong> relationship between this <strong>and</strong> Br<strong>and</strong>eis, well Br<strong>and</strong>eis accepted <strong>the</strong><br />

"scientific" evidence without <strong>and</strong> justification, something he would never have done in<br />

court. Why did he do this, Lepore seems to believe it was an effect of <strong>the</strong> times. I would<br />

agree but it was also that Br<strong>and</strong>eis like so many well educated people believe that <strong>the</strong>y<br />

can extend well beyond <strong>the</strong>ir ken with impunity.<br />

The Lepore article is a review of a book, for which she writes:<br />

"In “The Management Myth: Why <strong>the</strong> Experts Keep Getting It Wrong” (Norton;<br />

$27.95), Mat<strong>the</strong>w Stewart points out what Taylor’s enemies <strong>and</strong> even some of his<br />

colleagues pointed out, nearly a century ago: Taylor fudged his data, lied to his clients,<br />

<strong>and</strong> inflated <strong>the</strong> record of his success. As it happens, Stewart did <strong>the</strong> same things during<br />

his seven years as a management consultant; fudging, lying, <strong>and</strong> inflating, he says, are<br />

<strong>the</strong> profession’s stock-in-trade. Stewart had just finished a D.Phil. at Oxford in<br />

philosophy when he took a job rigging spreadsheets to tell companies whose business he<br />

barely understood how to trim costs, <strong>and</strong> he feels sullied by it."<br />

This statement clearly shows that Br<strong>and</strong>eis was easily fooled by <strong>the</strong> Taylor forces, <strong>and</strong><br />

that fur<strong>the</strong>rmore <strong>the</strong> consultants that flow to industry from our "best" business schools are<br />

oftentimes ignorant of what <strong>the</strong>y opine upon <strong>and</strong> even worse <strong>the</strong>y are conjurers of<br />

falsehoods created to meet certain expectations, perhaps on <strong>the</strong> part of <strong>the</strong> client. I have<br />

seen many of <strong>the</strong> top consulting firms send in twenty year old who I had to educate, if<br />

such was even possible, <strong>and</strong> <strong>the</strong>n get <strong>the</strong>m to write in English, all for $500 per hour or<br />

more.<br />

Lepore <strong>the</strong>n jumps to <strong>the</strong> present <strong>and</strong> she states:<br />

Page 102

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