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The <strong>Telmarc</strong> <strong>Group</strong><br />

PROGRESSIVISM, INDIVIDUALISM, AND THE PUBLIC<br />

INTELLECTUAL<br />

planning to sell <strong>the</strong>ir house or refinance within a few years, <strong>the</strong>se mortgages can be<br />

highly attractive.” "<br />

But <strong>the</strong> issues is that <strong>the</strong>re are still two extremes being presented. At <strong>the</strong> one extreme,<br />

<strong>individualism</strong>, you can be informed of <strong>the</strong> consequences <strong>and</strong> <strong>the</strong> costs of those<br />

consequences can be factored into your decision set. The o<strong>the</strong>r extreme, <strong>the</strong> Sunstein<br />

approach, you are steered by a Governmental agent to "make" <strong>the</strong> right choice. Making<br />

<strong>the</strong> wrong choice has a cost. You should be aware of that costs <strong>and</strong> you should incur that<br />

cost should you make <strong>the</strong> choice. Part of <strong>the</strong> Sunstein approach is trying to prevent <strong>the</strong><br />

individual from ever confronting a "bad choice" <strong>and</strong> in turn trying to prevent that<br />

individual from incurring a cost. Thus bank bailouts is <strong>the</strong> Sunstein on steroids, not<br />

individuals but major institutions. Bad choices have costs. The question is what are <strong>the</strong><br />

externalities of those costs. If <strong>the</strong> externalities are high who should pay? If for example,<br />

this were China, such a massive bad choice would result in <strong>the</strong> death penalty. Clearly that<br />

is not an American choice, but something in between would work.<br />

In a review by Leonard it states:<br />

Thaler <strong>and</strong> Sunstein begin with “dogmatic anti-paternalists” in <strong>the</strong>ir sights. Economists,<br />

traditionally heavily represented among those opposed to paternalism, hold three<br />

mistaken beliefs about paternalism. They are: one, <strong>the</strong> belief that paternalism must be<br />

coercive, two, <strong>the</strong> belief that paternalism is avoidable, <strong>and</strong>, most important, three, <strong>the</strong><br />

belief that people make choices that are better, by <strong>the</strong>ir own lights, than <strong>the</strong> choices<br />

that would be made for <strong>the</strong>m by paternalists. Each of <strong>the</strong>se traditional beliefs is a<br />

misconception or false, say <strong>the</strong> authors.<br />

Thaler <strong>and</strong> Sunstein regard three as simply false. In many situations, <strong>the</strong>y say,<br />

paternalistic experts really do know better, <strong>and</strong> <strong>the</strong> proof is that those who have benefited<br />

from paternalistic expertise seem to concur. Traditional paternalism is coercive, so it is a<br />

stretch to label this belief a misconception, but never mind: Thaler <strong>and</strong> Sunstein want to<br />

rebr<strong>and</strong> <strong>the</strong> term, arguing that <strong>the</strong>ir “libertarian paternalism” is not an oxymoron.<br />

Nudgers, unlike bad old paternalists, help people without compulsion. A nudge steers <strong>the</strong><br />

paternalized person, but always leaves open <strong>the</strong> option for <strong>the</strong> paternalized person to<br />

choose ano<strong>the</strong>r course…<br />

So, Nudge defends three main claims: one, <strong>the</strong> architecture of choice greatly influences<br />

how people make choices; two, choice architecture is unavoidable (so why not design in<br />

ways that improve well being), <strong>and</strong> three, libertarian paternalism is not an oxymoron:<br />

paternalists can nudge while preserving freedom of choice...<br />

The irony is that behavioral economics, having attacked Homo Economicus as an<br />

empirically false description of human choice, now proposes, in <strong>the</strong> name of paternalism,<br />

to enshrine <strong>the</strong> very same fellow as <strong>the</strong> image of what people should want to be. Or, more<br />

precisely, what paternalists want people to be. For <strong>the</strong> consequence of dividing <strong>the</strong> self<br />

has been to undermine <strong>the</strong> very idea of true preferences. If true preferences don’t exist,<br />

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