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BUSINESS | FUTURE 15 AND WHEN WE’RE 30? WE’VE HELPED THE WORLD TO CHANGE ENORMOUSLY IN THE PAST 15 YEARS, BUT WHAT WILL IT LOOK LIKE IN 15 MORE? WE THINK WE HAVE A DECENT IDEA… 68 | TRAVELLER | 15 TH BIRTHDAY ISSUE WE ARE 15 JAMES WALLMAN JO BIRD
THE PROBLEM WITH predicting things is that it leaves you open to ridicule. “The motorcar will never replace the horse,” Motor magazine reported in 1903. Asked about computers in 1943, IBM’s chairman said: “There is a world market for maybe fi ve.” Bill Gates supposedly said in the early 90s that the internet was just a passing fad. And yet we’re fascinated by what the future holds for us, so much so that all major organisations spend considerable time and money trying to work out what’s coming next, and how they can get a head start on it. At easyJet the smart money is on a future of air travel that’s cleaner, more effi cient and more comfortable. The ecoJet is a design project that shows what the future of short-haul superclean aircraft could look like, and aviation experts predict that it could be in service across the network as soon as 2015. Up to 25% quieter, and emitting 50% less CO2 and 75% less NOx (nitrogen oxide) than today’s newest aircraft, the ecoJet builds on current advances and adds innovations like rearmounted “open-rotor” engines that give unrivalled environmental performance for short-haul fl ying. According to Dana Dunne, easyJet’s Chief Commercial Offi cer, the ecoJet is part of a much broader long term plan. “Today’s aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we’re planning the next generation of aircraft that will help towards taking the plane out of the emissions equation.” BUSINESS | FUTURE 15 It’s a remarkably bold ambition, but don’t forget this is the future we’re talking about – you can’t rule anything out. As Jonathan Margolis, the technology expert at the Financial Times, once told me: “If you’re looking for what’s going to be big tomorrow, it’s probably the stuff that sounds unremarkable, ostentatious or mad right now.” After several years of working as resident futurologist at the technology magazine T3, and as editor at trends and forecasting network LS:N Global, I can confi dently predict a few things that I think will defi nitely be around 15 years from now. Even if they sound unremarkable, ostentatious and maybe even a bit mad to you right now. 15 TH BIRTHDAY ISSUE | TRAVELLER | 69
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IT’S OUR BIRTHDAY! NOVEMBER 2010
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COVER ILLUSTRATIONS © STUART HOLME
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15 CONTENTS TH BIRTHDAY ISSUE SHORT
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Welcome to our 15th birthday issue
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GREETINGS | BIRTHDAY ISSUE THE 15 C
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It’s strange, it’s cool, it’s
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THE BUZZ | TRAVEL NEWS Good Times f
Page 18 and 19: Does the taxman have a cheque with
Page 20: THE BUZZ | TRAVEL NEWS Beaujolais R
Page 23 and 24: Time flies when you’re having fun
Page 25 and 26: Pedal Power in Palma MAJORCA Sunshi
Page 27 and 28: PHOTO © AERO ICARUS, UNIFORMFREAK.
Page 29 and 30: PHOTOS © TONY FRENCH | WORDS & DIR
Page 31 and 32: PHOTOS © YANN MINGARD WE ARE 15 PE
Page 33 and 34: PHOTOS © GUIDO CASTAGNOLI, CHRISTO
Page 35 and 36: WE ARE 15 Birthday Wishes If you co
Page 37 and 38: Matt Preston travelwithamate.com Ho
Page 39 and 40: www.spain.info www.comunitatvalenci
Page 41 and 42: PHOTOS © LUIGI FIANO, ELISABETH RE
Page 43 and 44: PHOTOS © ELIZABETH RULL, STEVE SCH
Page 45 and 46: PHOTOS © SEAN MALYON, DAN KENYON,
Page 47 and 48: MARRAKECH Steve Bloom is a world-re
Page 49 and 50: PHOTOS © MATTHEW ANDREWS, AXIOM, C
Page 51 and 52: PHOTOS © GETTY, 4 CORNERS, CORBIS
Page 53 and 54: AIRCRAFT SERVICES COMPONENT SERVICE
Page 55 and 56: Here, the new Dessert Bar at Willia
Page 57 and 58: Christmas + fairytale = Christmas i
Page 59 and 60: Here, Jelac˘ić Trg is Zagreb’s
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Page 64 and 65: TRANSFORMING CITIES | EUROPE WHEN D
Page 66 and 67: TRANSFORMING CITIES | EUROPE Here,
Page 70 and 71: BUSINESS | FUTURE 15 PRINT YOUR OWN
Page 72: Jackson's Wharf Canal Basin, Castle
Page 75 and 76: GO TO PETER STREET IN MANCHESTER an
Page 79 and 80: Here, Murray Street, New Islington;
Page 81 and 82: Here, China Lane, Northern Quarter;
Page 85 and 86: AS MARY MCCARTNEY STEPS INTO THE SP
Page 87 and 88: A SENSE OF BRITISHNESS IS DEFINITEL
Page 90 and 91: IN ASSOCIATION WITH Mix Business wi
Page 92 and 93: SHORTS | EURO GOSSIP Virtual Veg MI
Page 94 and 95: SHORTS | EURO GOSSIP WORD OF MOUTH
Page 97 and 98: TASTE BUDS LONDON Pig Out IF YOU’
Page 99 and 100: PHOTO © PHOTOLIBRARY The peppers g
Page 101 and 102: Advertorial The Yamaha Digital Pian
Page 103 and 104: Left, “Sabre” SV jacket (£400)
Page 105 and 106: Children’s kimonos This su s u uu
Page 107 and 108: Hamburg Dortmund Cologne/ Bonn GERM
Page 109 and 110: SINCE 1996 Aberdeen UK DIALLING COD
Page 111 and 112: Happy birthday to you, happy birthd
Page 114 and 115: 114 | DESTINATION GUIDES Barcelona
Page 116 and 117: 116 | DESTINATION GUIDES Berlin Ger
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118 | DESTINATION GUIDES Bilbao Spa
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120 | DESTINATION GUIDES Brindisi I
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122 | DESTINATION GUIDES Budapest H
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124 | DESTINATION GUIDES Catania It
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126 | DESTINATION GUIDES Copenhagen
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128 | DESTINATION GUIDES Dortmund G
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130 | DESTINATION GUIDES Edinburgh
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132 | DESTINATION GUIDES Geneva Swi
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134 | DESTINATION GUIDES Glasgow Sc
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138 | DESTINATION GUIDES Innsbruck
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Souls Jazz Festival, now in its 55t
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More than Wood Producers of Wood Pl
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It‘s time to jump the line! For m
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50 MILLION PASSENGERS A YEAR, AND G
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Spa Hotel Wiesenhof at Lake Achense
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152 | DESTINATION GUIDES Majorca Sp
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154 | DESTINATION GUIDES Malta Malt
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156 | DESTINATION GUIDES Marrakech
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158 | DESTINATION GUIDES Milan Ital
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160 | DESTINATION GUIDES Munich Ger
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162 | DESTINATION GUIDES Nice Franc
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TAKE A WINTER BREAK, BRIGHTON Looki
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LATE & LIVELY Mecca (3 U Pruhonu, t
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Rome Italy Uno e Bino (58 Via degli
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Sharm El Sheikh Egypt DIALLING CODE
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Know a terrific hotel? We do. At Tr
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Great Deals On Board Muffin Deal A
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Valencia Spain DIALLING CODE +34 CU
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5-star Spa Escapes Spa Perfect Day
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Your Conduct Onboard Please conside
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Da 15 anni coloriamo il cielo d’a
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Winter Parade, Coffee-Shops und Rot
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Discover the Magic of Germany’s B
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Get ahead every time… Buy easyJet
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15 years of easyJet: congratulation
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november-2010

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