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Measuring the Benefits of Intercity Passenger Rail: A Study

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During <strong>the</strong> data collection process, support provided by <strong>the</strong> Amtrak on-board staff was<br />

invaluable to <strong>the</strong> researchers. From boarding <strong>the</strong> train before <strong>the</strong> rest <strong>of</strong> <strong>the</strong> passengers to<br />

providing information about passenger location in <strong>the</strong> train to providing <strong>the</strong> origin-destination<br />

matrix to <strong>the</strong> researchers, <strong>the</strong> support provided by <strong>the</strong> Heartland Flyer on-board staff made <strong>the</strong><br />

data collection process go much smoo<strong>the</strong>r. The use <strong>of</strong> an opaque box in <strong>the</strong> café car for<br />

passengers to deposit completed surveys was recommended by project stakeholders but only<br />

used by about 3 percent <strong>of</strong> <strong>the</strong> total respondents. The response rate for survey items was<br />

excellent—near 90 percent during both April and July. The data cleaning process described<br />

identified several opportunities to reduce <strong>the</strong> error in <strong>the</strong> data set, improving <strong>the</strong> per-item<br />

response rate by two percentage points.<br />

90

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