Cultural Theory and Popular Culture

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Notes
58. See Storey (1992).
59. See Storey (1994).
60. The ‘circuit of culture’ model developed by Gay et al. (1997) is undoubtedly a tremendous
contribution to work in post-Marxist cultural studies.
61. Marx (1976a) makes the point that ‘a product only obtains its last finish in consumption.
. . . For example, a dress becomes a real dress only in the act of being worn; a house which
is uninhabited is in fact no real house; in other words, a product, as distinct from a mere
natural object, proves itself as such, becomes a product, only in consumption’ (19). This is
the difference between a book and a text; the first is produced by a publisher, the second is
produced by a reader.