Cultural Theory and Popular Culture
Cultural Theory and Popular Culture
Cultural Theory and Popular Culture
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66<br />
Chapter 4 Marxisms<br />
Table 4.1 Depriving ‘authentic’ culture of its critical function.<br />
The Use of Opera <strong>and</strong> Classical Music in Advertisements<br />
Bach: Suite No. 3 in D – Hamlet Cigars<br />
Bach: Sleepers Awake! – Lloyds Bank<br />
Bach: Harpsichord Concerto in F minor –<br />
NASDAQ<br />
Beethoven: Symphony No. 6 in F – Blueb<strong>and</strong><br />
Margarine<br />
Beethoven: Für Elise – Heinz Spaghetti/Uncle<br />
Ben’s rice<br />
Bellini: Norma – Ford Mondeo<br />
Boccherini: Minuet – Save <strong>and</strong> Prosper<br />
Building Society<br />
Britten: Simple Symphony Opus 4 – Royal Bank<br />
of Scotl<strong>and</strong><br />
Debussy: Suite bergamasque – Boursin Cheese<br />
Delibes: Lakmé – British Airways/Basmati Rice/<br />
Ryvita/IBM Computers/Kleenex tissues<br />
Delibes: Coppelia – Jus-Rol<br />
Dukas: The Sorcerer’s Apprentice – Fiesta<br />
Towels/Sun Liquid/Royal Bank of Scotl<strong>and</strong>/<br />
Philips/DCC<br />
Dvocák: New World Symphony – Hovis Bread<br />
Fauré: Requiem Opus 48 – Lurpak Butter<br />
Gluck: Orfeo ed Euridice – Comfort Fabric<br />
Softener<br />
Grieg: Peer Gynt – Nescafe/AEG/Alton Towers<br />
H<strong>and</strong>el: Serse – Rover<br />
H<strong>and</strong>el: Solomon – Woolworths<br />
Holst: The Planet Suite – Dulux Weathershield<br />
Khachaturian: Spartacus – Nescafe<br />
Mascagni: Cavalleria rusticana – Kleenex<br />
tissues/Stella Artois/Baci Chocolates<br />
Mozart: Piano Concerto No. 21 – Aer Lingus<br />
Mozart: The Marriage of Figaro – Citroën ZX<br />
Mozart: Cosí fan tutte – Mercedes Benz<br />
Mozart: Horn Concerto No. 4 – Vauxhall Carlton<br />
Mussorgsky: Night on a Bare Mountain –<br />
Maxell Tapes<br />
Offenbach: Tales of Hoffmann – Bailey’s Irish<br />
Cream<br />
Offenbach: Orpheus in the Underworld – Bio<br />
Speed Weed<br />
Orff: Carmina Burana – Old Spice/Carling Black<br />
Label/Fiat Marea<br />
Pachelbel: Canon in D – Thresher Wines<br />
Prokofiev: Peter <strong>and</strong> the Wolf – Vauxhall Astra<br />
Prokofiev: Romeo <strong>and</strong> Juliet – Chanel L’Egoiste<br />
Puccini: Madama Butterfly – Twinings tea/<br />
Del Monte orange juice<br />
Puccini: Gianni Schicchi – Phillips DCC<br />
Puccini: La Bohème – Sony Walkman<br />
Puccini: Tosca – FreeServe<br />
Ravel: Boléro – Ryvita<br />
Rimsky-Korsakov: Tsar Saltan – Black <strong>and</strong><br />
Decker<br />
Rossini: The Barber of Seville – Ragu Pasta<br />
Sauce/Fiat Strada/Braun cordless shavers<br />
Saint-Saëns: Carnival of the Animals – Tesco<br />
Satie: Gymnopédie No. 3 – Bourneville<br />
Chocolate/Strepsils lozenges<br />
Schumann: Scenes from Childhood –<br />
Chocolate Break<br />
Smetana: Má Vlast – Peugeot 605<br />
J Strauss: Morning Papers Waltz – TSB<br />
Tchaikovsky: The Nutcracker Suite – Reactolite<br />
sunglasses/Cadbury’s Fruit <strong>and</strong><br />
Nut/Hellmann’s Mayonnaise<br />
Verdi: Aida – Diet Pepsi/Michelob/Egypt<br />
Verdi: Il Trovatore – Ragu Pasta Sauce<br />
Verdi: La Forza del Destino – Stella Artois<br />
Verdi: Nabucco – British Airways<br />
Verdi: Rigoletto – Ragu Pasta Sauce/Little<br />
Caesar’s Pizza<br />
Vivaldi: The Four Seasons – Chanel 19<br />
perfume/Kingsmill Bread/Citroën BX/Braun<br />
can be interchanged with details from another. Unlike the organic structure of ‘serious<br />
music’, where each detail expresses the whole, popular music is mechanical in the<br />
sense that a given detail can be shifted from one song to another without any real effect<br />
on the structure as a whole. In order to conceal st<strong>and</strong>ardization, the music industry
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