Cultural Theory and Popular Culture
Cultural Theory and Popular Culture
Cultural Theory and Popular Culture
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Richard Hoggart: The Uses of Literacy 41<br />
surprising numbers, identify with the world into which they have been admitted,<br />
<strong>and</strong> spend much of their time, to the applause of their new peers, expounding <strong>and</strong><br />
documenting the hopeless vulgarity of the people they have left: the one thing that<br />
is necessary now, to weaken belief in the practicability of further educational extension<br />
(377–8).<br />
When, in the second part of his study, Hoggart turns to consider ‘some features of<br />
contemporary life’ (169), the self-making aspect of working-class culture is mostly kept<br />
from view. The popular aesthetic, so important for an underst<strong>and</strong>ing of the workingclass<br />
pleasure on show in the 1930s, is now forgotten in the rush to condemn the<br />
popular culture of the 1950s. The success of ‘the radio “soap operas”, with working<br />
class women . . . is due to the consummateness of their attention . . . to their remarkably<br />
sustained presentation of the perfectly ordinary <strong>and</strong> unremarkable’ (181). This is<br />
repeated in newspaper cartoons featuring such figures as ‘the “little man” worrying for<br />
days on end about his daughter’s chances in the school cookery competition ...a daily<br />
exercise in spinning out the unimportant <strong>and</strong> insignificant’ (ibid.). What has happened<br />
to the intrinsic significance of the everyday? Instead of talk of a popular aesthetic, we<br />
are invited on a tour of the manipulative power of the culture industries. The popular<br />
culture of the 1950s, as described by Hoggart, no longer offers the possibility of a full<br />
rich life; everything is now far too thin <strong>and</strong> insipid. The power of ‘commercial culture’<br />
has grown, relentless in its attack on the old (traditional working-class culture) in the<br />
name of the new, the ‘shiny barbarism’ (193) of mass culture. This is a world in which<br />
‘To be “old fashioned” is to be condemned’ (192). It is a condition to which the young<br />
are particularly vulnerable. These ‘barbarians in wonderl<strong>and</strong>’ (193) dem<strong>and</strong> more, <strong>and</strong><br />
are given more, than their parents <strong>and</strong> their gr<strong>and</strong>parents had or expected to have. But<br />
such supposedly mindless hedonism, fed by thin <strong>and</strong> insipid fare, leads only to debilitating<br />
excess.<br />
‘Having a good time’ may be made to seem so important as to override almost all<br />
other claims; yet when it has been allowed to do so, having a good time becomes<br />
largely a matter of routine. The strongest argument against modern mass entertainments<br />
is not that they debase taste – debasement can be alive <strong>and</strong> active – but<br />
that they over excite it, eventually dull it, <strong>and</strong> finally kill it. . . . They kill it at the<br />
nerve, <strong>and</strong> yet so bemuse <strong>and</strong> persuade their audience that the audience is almost<br />
entirely unable to look up <strong>and</strong> say, ‘But in fact this cake is made of sawdust’<br />
(196–7).<br />
Although (in the late 1950s) that stage had not yet been reached, all the signs,<br />
according to Hoggart, indicate that this is the way in which the world is travelling. But<br />
even in this ‘c<strong>and</strong>y-floss world’ (206) there are still signs of resistance. For example,<br />
although mass culture may produce some awful popular songs,<br />
people do not have to sing or listen to these songs, <strong>and</strong> many do not: <strong>and</strong> those<br />
who do, often make the songs better than they really are . . . people often read