02.07.2013 Views

Cultural Theory and Popular Culture

Cultural Theory and Popular Culture

Cultural Theory and Popular Culture

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Althusserianism 71<br />

level. Nevertheless, the practice that is dominant in a particular social formation will<br />

depend on the specific form of economic production. What he means by this is that<br />

the economic contradictions of capitalism never take a pure form: ‘the lonely hour of<br />

the last instance never comes’ (113). The economic is determinant in the last instance,<br />

not because the other instances are its epiphenomena, but because it determines which<br />

practice is dominant. In volume one of Capital, Marx (1976c) makes a similar point in<br />

response to criticisms suggesting definite limits to the critical reach of Marxist analysis:<br />

[Marxism, so its critics say,] is all very true for our own time, in which material<br />

interests are preponderant, but not for the Middle Ages, dominated by Catholicism,<br />

nor for Athens <strong>and</strong> Rome, dominated by politics. . . . One thing is clear: the<br />

Middle Ages could not live on Catholicism, nor could the ancient world on politics.<br />

On the contrary, it is the manner in which they gained their livelihood which<br />

explains why in one case politics, in the other case Catholicism, played the chief<br />

part. . . . And then there is Don Quixote, who long ago paid the penalty for<br />

wrongly imagining that knight errantry was compatible with all economic forms of<br />

society (176).<br />

Althusser produced three definitions of ideology, two of which have proved particularly<br />

fruitful for the student of popular culture. The first definition, which overlaps in<br />

some ways with the second, is the claim that ideology – ‘a system (with its own logic<br />

<strong>and</strong> rigour) of representations (images, myths, ideas or concepts)’ (1969: 231) – is a<br />

‘practice’ through which men <strong>and</strong> women live their relations to the real conditions of<br />

existence. ‘By practice ...I...mean any process of transformation of a determinate<br />

given raw material into a determinate product, a transformation effected by a determinate<br />

human labour, using determinate means (of “production”)’ (166). Therefore,<br />

as the economic, the historically specific mode of production, transforms certain raw<br />

materials into products by determinate means of production, involving determinate<br />

relations of production, so ideological practice shapes an individual’s lived relations<br />

to the social formation. In this way, ideology dispels contradictions in lived experience.<br />

It accomplishes this by offering false, but seemingly true, resolutions to real problems.<br />

This is not a ‘conscious’ process; ideology ‘is profoundly unconscious’ (233) in its<br />

mode of operation.<br />

In ideology men . . . express, not the relation between them <strong>and</strong> their conditions<br />

of existence, but the way they live the relation between them <strong>and</strong> their conditions<br />

of existence: this presupposes both a real relation <strong>and</strong> an ‘imaginary’, ‘lived’ relation.<br />

Ideology . . . is the expression of the relation between men <strong>and</strong> their ‘world’,<br />

that is, the (overdetermined) unity of the real relation <strong>and</strong> the imaginary relation<br />

between them <strong>and</strong> their real conditions of existence (233–4).<br />

The relationship is both real <strong>and</strong> imaginary in the sense that ideology is the way we<br />

live our relationship to the real conditions of existence at the level of representations<br />

(myths, concepts, ideas, images, discourses): there are real conditions <strong>and</strong> there are the

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!