13-121 - City of Sunnyvale - State of California

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RFP No. F0610-34 – Sunnyvale Swim Complex, FremontHigh School Page 16 7. Proposed fees for programs. As noted in ‘d.’ below, we have included our fee structure for the current year (2013) and would not anticipate changing this structure moving into a new contract. We will also agree to freeze the current resident pricing for existing programs for all of 2014 if our contract is renewed. Because of the many uses and program one person can attend, the number of users vs. number of swims can be complicated. CSC has worked with the City to create accurate numbers of actual participants and participation hours and have recorded and reported this information monthly as required – we would expect to continue such reporting. The full annual report is available upon request. The rates do not require membership and are based on whether you are a proven resident or not. a. The lap swim fee is the most complicated given the many options for the swimmers. i. The drop-in (1x) rate $6.00 ii. The 12 punch pass is $52.00. 1. The punch pass and drop-ins must use a punch for each visit or program they’re involved in. iii. The monthly pass is $50.00. 1. Monthly pass holders can attend as many times in a month as they would like during the scheduled times. iv. We would also offer an annual pass once our contract is renewed. The last pass provided was $550.00 and based on more regular use that would equal a cost of less than $2.25 per swim, based on 5 swims per week. b. The Open Recreation Swim fee is the second most important price structure. This new agreement is asking for an expansion of the “shoulder season” beyond the limited “family swim nights” we have offered over the last few years and which is designed to offer swim before and after the standard 8 week summer season. Weekend swims will be scheduled as per the final agreement and priced accordingly. c. Each year, CSC has been obligated to review the fees with a designated City staff member. This expectation would continue. Our fees are based on a market approach to programs and services available elsewhere in and around the City of Sunnyvale. All prices are structured on a resident vs. non-resident fee with the difference determined by City staff. d. Attachment 6 is our 2013 pricing which was reviewed/approved in January of this year by city staff and includes all current programs. This pricing is planned to be continued for the remainder of 2013 and as mentioned, if our contract is continued, would be frozen for residents for 2014 with no increases in existing programs until 2015. We would also welcome a negotiation regarding open recreation swim prices. e. When reviewing fees annually we review the following: i. Program demand – program requests, customer survey’s, and general input. ii. Comparative analysis of other local programs offering similar ‘public’ like uses. iii. Diversified programming choices and our limitations due to District uses. iv. Lane availability (keeping in mind District uses.) v. How to increase a program’s participation to a level that would allow for decreased individual pricing and increased income. vi. Staffing requirements to support the program (lessons vs. guarding vs. office support) vii. City staff input Providing the opportunity to be the best you can be – Since 1987 www.calsportscenter.com
RFP No. F0610-34 – Sunnyvale Swim Complex, FremontHigh School Page 17 f. Onsite registration is available nearly all hours of operation – 7 days per week. Online registration is available on our website – www.calsportscenter.com. g. We have also tentatively agreed to clarify and extend the agreement with the SUNN Swim Team for a longer period than in the past and are willing to negotiate a term equal to the length of our term with the City. h. Forms of payment accepted include cash, check, credit card, and auto payment. 8. Type and extent of advertising and promotion. CSC is constantly reviewing our advertising mediums. Our website www.calsportscenter.com is becoming a No.1 resource of information by users and those interested in programs. We are listed or linked with multiple organizations complimentary websites such as Silicon Valley Tri-Club and Pacific Masters. CSC regularly advertises with print ads in the Sunnyvale SUNN, Bay Area Parent Magazine, the Cupertino Courier, and various other neighborhood newspapers. We have received support of the local schools and multiple community groups to handout general information flyers for lessons and programs. We maintain a full page of programming in the City of Sunnyvale Activity Guide and propose an increase to 3 pages. We have participated in Sunnyvale Chamber of Commerce events such as their Annual Art and Wine Festival. We also participate in City events when held at the community center. With our recent work for the city in the gymnastics programming we also promote this pool and other pools of the city to the parents of the children of the gymnastics classes. We are in constant review of advertising and promotion, particularly asking how our customers hear about us. Approximately $2,000 per month is allocated to the pool specifically, but our combined budget for advertising and promotion exceeds $100,000 per year for CSC and we constantly reference the pool complex in all our efforts. See Attachment 7 for CSC’s yearly operations business plan summary. 9. The Principal’s involvement in the pool operations is on-going and regular. There are two principals: a. Both Dave and Anne Peterson were directly involved with completing this RFP from start to finish with review and input by several key staff. As a Director, Dave meets weekly with the managers and attends regular pool staff meetings on location at the pool and is regularly available to answer questions by all staff nearly all hours of the day/night. He has directly responded to City staff requests for meetings whenever and wherever requested. Dave has attended the council meetings when so expected and would welcome the opportunity to do so again and further explain all the great things that we have done and would hope to do in developing a new contract. Dave has attended 90% of the City/District/CSC meetings over the last 11 years. These were held at least monthly for over two years, and are now held quarterly or as needed. I am directly involved in all contract negotiations. b. As the Chief Financial Officer/Director of CSC, Anne Peterson oversees the financials of the company and hires all “office coordinators” for all CSC locations. She is on location at the pool at least once per month to review finances and programs as well as meeting regularly with Managers to review budgets, monthly actuals, and performance of office staff. Anne is also directly involved with staff trainings and creating a fun environment for all employees. By education, her profession is teaching and with a predominately young staff, she is able to educate staff on how to give their best through creative learning opportunities. Coupled with Providing the opportunity to be the best you can be – Since 1987 www.calsportscenter.com
Page 1 and 2: Template rev. 10/2012 REPORT TO MAY
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Page 79 and 80: Sunnyvale Resident?: yes Comments:
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Page 83 and 84: programs for all. 204. Name: James
Page 85 and 86: Powered by TCPDF (www.tcpdf.org) Co
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• Developed swimmers at our site
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California Sports Center, San Jose,
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5:30-6:00 Proposed Mid August to No
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January 25, 2013 Corporate office:
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Adult Coached Programs-specific Int
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California Sports Center Yearly Ope
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Staff Handbook California Sports Ce
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Customer Service Survey 2012 number
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Sample City Schedule Adult Lap Swim
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ATTACHMENT D City of Sunnyvale Comm
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REVENUE City of Sunnyvale Community
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REVENUE City of Sunnyvale Community
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Attachment E
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Parks and Recreation Commission Min
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13-121 - City of Sunnyvale - State of California

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