13-121 - City of Sunnyvale - State of California

RFP No. F0610-34 – Sunnyvale Swim Complex, FremontHigh School
Page 17
f. Onsite registration is available nearly all hours of operation – 7 days per week.
Online registration is available on our website – www.calsportscenter.com.
g. We have also tentatively agreed to clarify and extend the agreement with the
SUNN Swim Team for a longer period than in the past and are willing to negotiate a
term equal to the length of our term with the City.
h. Forms of payment accepted include cash, check, credit card, and auto payment.
8. Type and extent of advertising and promotion. CSC is constantly reviewing our
advertising mediums. Our website www.calsportscenter.com is becoming a No.1 resource
of information by users and those interested in programs. We are listed or linked with
multiple organizations complimentary websites such as Silicon Valley Tri-Club and Pacific
Masters. CSC regularly advertises with print ads in the Sunnyvale SUNN, Bay Area Parent
Magazine, the Cupertino Courier, and various other neighborhood newspapers. We have
received support of the local schools and multiple community groups to handout general
information flyers for lessons and programs. We maintain a full page of programming in the
City of Sunnyvale Activity Guide and propose an increase to 3 pages. We have participated
in Sunnyvale Chamber of Commerce events such as their Annual Art and Wine Festival.
We also participate in City events when held at the community center. With our recent
work for the city in the gymnastics programming we also promote this pool and other pools
of the city to the parents of the children of the gymnastics classes.
We are in constant review of advertising and promotion, particularly asking how our
customers hear about us. Approximately $2,000 per month is allocated to the pool
specifically, but our combined budget for advertising and promotion exceeds $100,000 per
year for CSC and we constantly reference the pool complex in all our efforts. See
Attachment 7 for CSC’s yearly operations business plan summary.
9. The Principal’s involvement in the pool operations is on-going and regular. There are
two principals:
a. Both Dave and Anne Peterson were directly involved with completing this RFP from
start to finish with review and input by several key staff. As a Director, Dave meets
weekly with the managers and attends regular pool staff meetings on location at the
pool and is regularly available to answer questions by all staff nearly all hours of the
day/night. He has directly responded to City staff requests for meetings whenever
and wherever requested. Dave has attended the council meetings when so expected
and would welcome the opportunity to do so again and further explain all the great
things that we have done and would hope to do in developing a new contract. Dave
has attended 90% of the City/District/CSC meetings over the last 11 years. These
were held at least monthly for over two years, and are now held quarterly or as
needed. I am directly involved in all contract negotiations.
b. As the Chief Financial Officer/Director of CSC, Anne Peterson oversees the
financials of the company and hires all “office coordinators” for all CSC locations.
She is on location at the pool at least once per month to review finances and
programs as well as meeting regularly with Managers to review budgets, monthly
actuals, and performance of office staff. Anne is also directly involved with staff
trainings and creating a fun environment for all employees. By education, her
profession is teaching and with a predominately young staff, she is able to educate
staff on how to give their best through creative learning opportunities. Coupled with
Providing the opportunity to be the best you can be – Since 1987
www.calsportscenter.com