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THE PHOTOGRAPHIC EYE

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amount of control over everyday<br />

lighting situations.<br />

Controlled Lighting: But what<br />

about the non-everyday situations?<br />

Perhaps you need to shoot indoors or<br />

at night. You will then have to rely<br />

on your flash as the primary or sole<br />

light source. This is a good deal more<br />

difficult than flash fill.<br />

While you can get good fill results<br />

with virtually any flash, controlled<br />

lighting pretty well requires a flash<br />

with an adjustable head. At the very<br />

least, it should swivel sideways.<br />

Ideally it will swivel up and down as<br />

well. In addition, a flash equipped<br />

with its own light meter (which tells<br />

it when to stop firing) will produce<br />

far more consistent results with far<br />

less hassle than one that you must<br />

control manually. But, here again,<br />

make do with what you have.<br />

The first rule for controlled<br />

lighting with a flash is never point the<br />

flash directly at your subject. There<br />

are, of course, exceptions to this<br />

rule ... but not many. Direct flash<br />

tends to produce stark and unpleasantly<br />

artificial lighting. Instead,<br />

try to bounce the flash's light off<br />

something, which will soften it and<br />

spread it around more naturally.<br />

Indoors, the ceiling often works<br />

perfectly for this purpose, if it is<br />

fairly low and light in color. Angle<br />

your flash head (assuming it is adjustable)<br />

so its light will shoot up to<br />

the ceiling and bounce down right on<br />

the primary subject of your photograph.<br />

If your angle is too low, the<br />

light will end up behind the subject.<br />

If it's too high, it will light a little pool<br />

at your subject's feet.<br />

If you don't have access to a nice<br />

white ceiling (or even if you do), you<br />

can steal a trick from photojournalists:<br />

the white card. Any card<br />

will do; a standard 3x5 note card is<br />

Attaching a white card enhances the effectiveness of "bouncing" the flash off<br />

a ceiling indoors.<br />

very commonly used.<br />

Wrap a rubber band around the<br />

flash head and slip the card in under<br />

it, with most of the card sticking out<br />

beyond the head. Angle the flash so<br />

it is aimed above the subject (bouncing<br />

off the ceiling if possible). As<br />

most of the light from the flash<br />

shoots upwards, part of it will be<br />

reflected from the white card directly<br />

into the subject. The light that hits<br />

the ceiling will help to illuminate the<br />

surrounding space. With luck and<br />

skill, you can produce very adequate<br />

and natural lighting with this technique,<br />

indoors or out. (Look closely<br />

at the next press conference you see<br />

on TV and you're certain to spot a<br />

few photographers using this trick.)<br />

You can often find or concoct<br />

other reflecting surfaces as well: a<br />

white wall, a window (which can<br />

reflect light from the inside as well as<br />

let it in from the outside), a large<br />

sheet of white paper or mat board,<br />

etc. Keep your eyes open and you'll<br />

generally find what you need.<br />

Shooting for Publication<br />

If you hope to have some of your<br />

photographs published (don't we<br />

all?), you'll have a head start if you're<br />

familiar with some basic guidelines.<br />

First of all, it is a very good idea<br />

to obtain releases from everyone you<br />

photograph. It is required for virtually<br />

all journalistic photography. A<br />

release is a signed contract giving you<br />

permission to use a person's photograph<br />

in certain ways. If you have a<br />

photograph published without a<br />

release, there's always a chance you'll<br />

be sued for invasion of privacy,<br />

misusing a person's image or causing<br />

them some kind of damage (financial,<br />

emotional, etc.). Here's a sample<br />

release:<br />

Advanced Techniques 269

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