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The Jeremiad Over Journalism

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pre-condition for Americanization is the receiver‘s voluntary acceptance, 24 but there are also certain<br />

structural limits to what is accepted and what is rejected. 25<br />

Additionally, the subchapter on ―objectivity‖ will demonstrate that the ideal of objectivity in<br />

journalism originated in the United States and incorporates both ontological, epistemological, and<br />

procedural understandings of objectivity. Moreover, the section shows that the discursive practices<br />

associated with American journalistic ―objectivity‖ have spread to Europe.<br />

In terms of ―commercialization,‖ this chapter shows that when commercial influence takes<br />

precedence it tends to overwhelm idealistic notions of customs or culture in favor of a<br />

monetarization of decision-making.<br />

Moreover, it is argued that journalistic institutions curtail individual journalists‘ autonomy<br />

somewhat, which shows how societal structures such as increased commercialization impact<br />

journalistic institutions and can be argued to influence individual journalistic content.<br />

Lastly, this chapter ends with a definition of framing. It is here shown that journalists actively select<br />

and highlight aspects of perceived events based on organizational routines, a fact that has real<br />

consequences in regards to how receivers understand the material presented. 26<br />

2.1 Literature Review: Americanization<br />

"<strong>The</strong> advent of the United States of America as the greatest of world-Powers is the greatest<br />

political, social, and commercial phenomenon of our times,‖ wrote William T. Stead in <strong>The</strong><br />

Americanisation of the World in 1902 over the course of 182 pages. Stead attempted to trace<br />

―Americanisation‖ across the entire world focusing on religion, literature, journalism, art, science,<br />

music as well as theater, marriage, sports and business.<br />

24 Harm G. Schröter, "Economic Culture and Its Transfer: An <strong>Over</strong>view of the Americanisation of the European<br />

Economy, 1900-2005," European Review of History 15, no. 4 (2008). Page 341.<br />

25 Mel Van Elteren, "Rethinking Americanization Abroad: Toward a Critical Alternative to Prevailing Paradigms," <strong>The</strong><br />

Journal of American Culture 29, no. 3 (2006). Page 348-354.<br />

26 Robert M. Entman, "Media Framing Biases and Political Power: Explaining Slant in News of Campaign 2008,"<br />

<strong>Journalism</strong> 11, no. 4 (2010). Page 391. According to Entman, ―frames introduce or enhance the availability and apparent<br />

importance of certain ideas for evaluating a political object.‖<br />

11

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