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The Jeremiad Over Journalism

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De Vreese emphasizes that, ―frames are specific textual and visual elements or ‗framing devices‘,‖<br />

which are distinct from the ―core news facts‖ of the remaining news story.‖ 227 More specifically,<br />

Capella and Jamieson have established three criteria that must be met in order for a frame to be<br />

located in a text. First, ―the frame should have identifiable conceptual and linguistic characteristics.<br />

Second, it should be commonly observed in journalistic practice. Third, the frames should be able to<br />

be reliably distinguished from other frames.‖ 228<br />

Patterson, among others, 229 has pointed to a development in political frames, which have moved<br />

from focus on issues over focus on strategy to journalists‘ ―self-referential reflections on the nature<br />

of the interplay between political public relations and political journalism,‖ called metacoverage. 230<br />

Additionally, when comparing the United States‘ news coverage with that of European countries,<br />

scholars have, among other things, found that the strategy news frame is more common in French<br />

news than in American, 231 while a study between Sweden and the United States found strategy<br />

coverage more prevalent in the American media system. 232<br />

Conclusion<br />

<strong>The</strong> above section has provided a definition for the concept of framing emphasizing the journalists<br />

active role in selecting and highlighting aspects of an event. Framing is argued to take place based<br />

on organizational routines within media institutions, and also argued to have real consequences for<br />

how individuals on the receiving end understand and act based on the news. Additionally, this<br />

section has provided a brief introduction to the concept of issue and strategy frames in relation to<br />

political campaigns. 233 <strong>The</strong> following chapter will analyze structural Americanization in relation to<br />

Danish journalism focusing on strategy, economy and technology.<br />

227 Vreese, "News Framing: <strong>The</strong>ory and Typology." Page 54. ―<strong>The</strong> distinction between core elements and framecarrying<br />

elements has effectively been applied in the operationalization of news frames in most studies of framing<br />

effects.‖<br />

228 Capella and Jamieson, Spiral of Cynicism: <strong>The</strong> Press and the Public Good. Page 47.<br />

229 Thomas E. Patterson, Out of Order (New York: Alfred A. Knopf, 1993). Capella and Jamieson, Spiral of Cynicism:<br />

<strong>The</strong> Press and the Public Good. Or Schudson, <strong>The</strong> Sociology of News. Page 92-114.<br />

230 Holli A. Semetko and Patti M. Valkenburg, "Framing European Politics: A Content Analysis of Press and Television<br />

News," Journal of Communication 50, no. 2 (2000). Page 17.<br />

231 Hallin and Benson, "How States, Markets and Globalization Shape the News: <strong>The</strong> French and US National Press,<br />

1965-97." Page 39.<br />

232 Strömbäck and Dimitrova, "Political and Media Systems Matter: A Comparison of Election News Coverage in<br />

Sweden and the United States." Page 141-142.<br />

233 In this project, issue frames are defined as stories where a political candidate‘s explicit political viewpoints or a<br />

candidate‘s proposed solutions to the country‘s challenges are presented, while the strategy frames are focused on who<br />

67

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