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The Jeremiad Over Journalism

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To summarize, Politiken‘s political coverage seems to be inspired by the Anglo-American ideal of<br />

objective journalism, meaning a hard news lead, descriptive reporting and representing both sides of<br />

a political controversy fairly from 1981 and forward. 589<br />

<strong>The</strong> differences between Politiken and Berlingske Tidende as well as Ekstra Bladet may be<br />

explained by the newspapers‘ different customer- and leadership-profile as well as the three<br />

newspapers‘ different levels of commercial pressure.<br />

―[M]edia systems are shaped by the wider context of political history, structure and culture,‖ argues<br />

Hallin and Mancini and it seems that the same can to an extent be said of the election campaigns<br />

studied here. We saw how the American frontpage coverage in 2000 reflected the close race<br />

between Gore and Bush and also found evidence that the Danish 2001 campaign was partly shaped<br />

by the great focus on the issue of immigration. 590<br />

Developments in broader society may also help account for the greater amount of strategy and<br />

interpretative coverage seen in the Danish newspapers in 1971 as Politiken made gains in the use of<br />

the opinion poll.<br />

―Today Politiken introduces a whole new form for opinion poll, which stands out from<br />

everything else of this kind by being current within the last 24 hours (…) <strong>The</strong> new system,<br />

which makes it possible to bring opinion analyses that time does not outrun is prepared by<br />

Kasper Vilstrup Market Analysis and conducted together with sociologist Harald Rømer. <strong>The</strong><br />

study encompasses a panel of 400 voters who all have a telephone in common.‖ 591<br />

In the days following this introduction Politiken published a host of articles with the latest voter<br />

opinions, articles which were often interpreted by Rømer or Vilstrup and therefore not written in the<br />

detached, descriptive way that the American ideal of objectivity espoused. Though the differences<br />

in journalistic content between the United States and Denmark have not diminished, it is notable<br />

589<br />

Jørgensen, Journalistik Med Stil: Fra Klassiske Nyheder Til Fortælling [<strong>Journalism</strong> with Style - From Classical<br />

News to Narrative]. Page 24-25.<br />

590<br />

Hallin and Mancini, Comparing Media Systems. Three Models of Media and Politics. Page 46.<br />

591<br />

Politiken, "Politikens Vælgerpanel [Politikens Election Panel]," Politiken, September 10, 1971. My translation. <strong>The</strong><br />

original text reads, ―"Politiken introducerer i dag en helt ny form for opinionsundersøgelse, som adskiller sig fra alt<br />

andet af den art ved at være døgnaktuelle. (…) Det nye system, der gør det muligt at bringe opinionsanalyser som tiden<br />

ikke når at løbe fra inden de bringes frem er udarbejdet af Kasper Vilstrup Markedsanalyse og udført i samarbejde med<br />

sociologen Harald Rømer. Undersøgelsen omfatter et panel på 400 vælgere, som alle har det til fælles at de har telefon.‖<br />

220

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