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The Jeremiad Over Journalism

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2. In relation to economy, the second section will argue that the United States has actively<br />

pursued an economic policy espousing deregulation on trade and telecommunications which<br />

has affected Denmark from the late 1980s and forward. Yet, commercialization were often at<br />

odds with the Danish politicians and journalists‘ aspirations of diversity in national media<br />

channels. Direct media subsidies from the government thereby became a way to curtail<br />

commercialization. <strong>The</strong> combination of public service television and the publicist ideals<br />

among leading Danish newspapers served to counteract claims of American media<br />

imperialism. Yet, there was a very real demand for knowledge about American journalistic<br />

developments as well as a demand for American journalist products among Danish<br />

journalists and the public they served.<br />

3. Concerning technology the third section will argue that Danish journalists and technical<br />

newspaper employees looked more to the United States for inspiration than any other<br />

country. <strong>The</strong> inspiration gathered from the United States also led to an emphasis on Anglo-<br />

American technology being utilized in Danish newsrooms.<br />

3.1 Americanization and strategy<br />

In terms of structural Americanization, Denmark immidiately after World War II was initially<br />

considered under the British sphere of influence by the Americans, but as Denmark joined the<br />

massive economic-aid Marshall Plan and later NATO between 1947 and 1949, the country became<br />

part of the greater geo-political battle between the Soviet Union and the United States. <strong>The</strong> United<br />

States had since 1945 held an unrivaled global position of power militarily and economically and<br />

consequently the relationship that Denmark entered into with the United States after the end of<br />

World War II was one exemplified by asymmetrical power. Despite knowledge that Denmark<br />

would be abandoned in case of an attack of the Soviet Union on the NATO-countries, Danish<br />

politicians, like Julius Bomholt from the Social Democrats, nevertheless felt that the nation had to<br />

make a choice between east and west, as a Scandinavian defense agreement failed to materialize,<br />

and the Danes somewhat reluctantly then chose to join the Atlantic Pact. 246 Hence, the relative<br />

246 Villaume, Allieret Med Forbehold: Danmark, Nato Og Den Kolde Krig [Allied with Reservations: Denmark, Nato<br />

and <strong>The</strong> Cold War]. Page 112-118. About Denmark not being defended in case of a Soviet attack see page 147-148.<br />

Concerning Denmark consciously not living up to the goals set for NATO-countries, and thereby exerting the ―power of<br />

the weak,‖ see page 354-357.<br />

70

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