The Jeremiad Over Journalism

Furthermore, studying American and Danish political journalism in non-election years also seems a
fruitful way of gathering more information about the influence of commercialization and the ideal
of objectivity on the different media systems. Moreover, content analyses that take articles inside
the newspaper into account might also yield results that can expand upon the analysis conducted
here.
6.2.1 Practical Implications
The study of Americanization conducted in the pages above has yielded at least two important
results which have practical implications. First, the above study has shown that the claim of
Americanization in Danish journalism is much more complex than merely a question of ―form over
substance.‖ Secondly, and more idealistically, the study has shown the importance of consciously
supporting and nurturing a sense of public service in media organizations and educational
institutions from both a political and journalistic perspective.
Through the analysis of symbolic Americanization from a transmission, transnationalization and
appropriation perspective this dissertation has shown, that Americanization of Danish journalism is
much more complex than merely a question of less focus on substance in day-to-day reporting.
Americanization must also be analyzed as the results of the American governments attempts to set
the journalistic agenda concerning Danish journalist‘s reporting on the United States. Additionally,
Americanization must be studied through the impact of knowledge exchange on journalistic practice
for the number of Danish journalists who have studied at American journalistic institutions. Lastly,
Americanization must be analyzed through the way the process is discussed among Danish
journalists themselves in their professional fora and through other outlets. Additionally, studying
the commercial aspects associated with Americanization of journalistic content in subject fields or
―journalistic beats‖ that are not politics seems fruitful, as the pressure to live up to public service
ideals are arguably greatest, and the commercial pressure least, among political journalists. 632
Additionally, recent scholarship, supported by the present study, has shown the concept of
commercialization is more complex than merely an expectation of economic decisions displacing
public service ideals. As Hallin has remarked, ―One assumption that lay behind the convergence
632 Morten Skovsgaard and Arjen van Dalen, "Korrespondent Bag 'Borgens' Beskyttede Mure [Correspondent Behind
the Protective Walls of Christiansborg]," Politica no. 3 (2010). Page 298.
235