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2007 Summaries of Wildlife Research Findings - Minnesota State ...

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Figure S-10: Mediation Analysis <strong>of</strong> Message Quality, Agreement With Message Recommentations,<br />

and Behavioral Intentions to Support a Ban on Lead Shot in the Farmland Zone.<br />

Step 1<br />

Step 2<br />

Step 3<br />

Message involvement partially mediated the relationship between message type (i.e. perception <strong>of</strong><br />

narrative nature <strong>of</strong> the message) and product evaluation (Figure S-11).<br />

Figure S-11: Mediation Analysis <strong>of</strong> Message Type, Message Involvement, and Message Evaluation.<br />

Step 1<br />

Step 2<br />

Message Type Message Evaluation<br />

Step 3<br />

279<br />

0.796*** Agreement w/message recs<br />

Adj. R 2 =0.633<br />

Message Quality Behavioral Intentions<br />

Agreement w/message recs<br />

0.758***<br />

Message Quality Behavioral Intentions<br />

Agreement w/message recs<br />

0.065***<br />

Message Quality Behavioral Intentions<br />

0.541*** Message Involvement<br />

Adj. R 2 =0.292<br />

Message Type Message Evaluation<br />

Message Involvement<br />

0.389***<br />

Message Involvement<br />

0.872***<br />

0.643***<br />

Adj. R 2 =0.575<br />

Adj. R 2 =0.855<br />

Adj. R 2 =0.151<br />

Adj. R 2 =0.444<br />

0.043*<br />

Message Type Message Evaluation

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