2007 Summaries of Wildlife Research Findings - Minnesota State ...

Section 1: Message Quality
Table 1-3: I find the message to be compelling.
N
Extremely
disagree
Quite
disagree
Slightly
disagree
Neutral Slightly
agree
Quite
agree
Extremely
agree
Control 510 9.4% 10.8% 9.6% 30.4% 17.5% 14.9% 7.5% 4.10a Basic 154 7.8% 7.8% 6.5% 24.0% 22.7% 18.8% 12.3% 4.52ab DNR declaration 178 7.9% 7.3% 8.4% 23.6% 21.9% 20.2% 10.7% 4.48ab Concession question 160 5.0% 13.1% 7.5% 25.0% 18.8% 23.1% 7.5% 4.39ab Qualifier 160 9.4% 6.9% 11.9% 18.8% 18.1% 23.8% 11.3% 4.46ab Value expressive 177 10.2% 10.7% 7.3% 23.7% 20.9% 18.1% 9.0% 4.25ab Social adjustive –
norms aligned
196 5.6% 10.2% 7.1% 26.0% 19.9% 21.9% 9.2% 4.47ab Social adjustive –
160 3.8% 7.5% 8.8% 24.4% 27.5% 21.3% 6.9% 4.56b norms not aligned
3 rd person narrative 169 7.1% 7.7% 11.2% 25.4% 19.5% 21.9% 7.1% 4.37ab 1 st person narrative 164 7.9% 7.9% 7.3% 22.0% 20.1% 25.6% 9.1% 4.52ab χ2 =59.362 n.s.; Cramer’s V = 0.070
F=2.249*
η=0.100
n.s. = not significant, *p < 0.05, **p< 0.01, ***p< 0.001
Letters a, ab, b indicate significant differences in Games-Howell post-hoc test.
Table 1-4: The message seems logical.
N
Extremely
disagree
Quite
disagree
Slightly
disagree
Neutral Slightly
agree
Quite
agree
Extremely
agree
Control 509 9.0% 10.6% 8.1% 12.8% 22.0% 26.7% 10.8% 4.51a Basic 156 7.1% 5.1% 6.4% 7.7% 15.4% 34.6% 23.7% 5.18ab DNR declaration 175 8.0% 5.1% 6.9% 13.1% 20.0% 31.4% 15.4% 4.88ab Concession question 158 3.2% 7.6% 8.9% 5.1% 22.2% 38.0% 15.2% 5.10b Qualifier 160 10.0% 6.3% 6.9% 6.9% 20.6% 29.4% 20.0% 4.90ab Value expressive 174 8.6% 8.0% 8.6% 9.2% 20.1% 28.7% 16.7% 4.77ab Social adjustive –
norms aligned
196 6.1% 6.1% 7.1% 10.2% 15.8% 33.7% 20.9% 5.08b Social adjustive –
161 1.2% 5.0% 8.1% 12.4% 17.4% 37.9% 18.0% 5.25b norms not aligned
292
3 rd person narrative 167 7.2% 5.4% 6.6% 12.0% 21.0% 34.1% 13.8% 4.92ab 1 st person narrative 164 4.3% 6.7% 6.7% 12.8% 15.9% 36.0% 17.7% 5.08b χ2 =83.825**; Cramer’s V = 0.083
F=4.658***
η=0.143
n.s. = not significant, *p < 0.05, **p< 0.01, ***p< 0.001
Letters a, ab, b indicate significant differences in Games-Howell post-hoc test.
Mean
Mean