2007 Summaries of Wildlife Research Findings - Minnesota State ...

Section 2: Factual Versus Narrative Communication
Table 2-5: The message is NOT TELLING A STORY…TELLING A STORY
N Extremely Quite Slightly Neutral Slightly Quite Extremely Mean
Control 519 11.0% 15.4% 10.8% 27.6% 23.7% 9.2% 2.3% 3.75a Basic 158 8.2% 7.0% 8.9% 24.1% 28.5% 16.5% 7.0% 4.35b DNR declaration 183 8.7% 9.8% 7.7% 22.4% 25.7% 20.2% 5.5% 4.29b Concession question 161 6.8% 9.3% 8.1% 23.0% 25.5% 21.1% 6.2% 4.39b Qualifier 159 5.0% 11.9% 7.5% 26.4% 27.0% 14.5% 7.5% 4.32b Value expressive 176 8.0% 9.1% 8.5% 25.0% 26.7% 17.6% 5.1% 4.27b Social adjustive –
norms aligned
196 6.6% 11.2% 10.7% 24.0% 21.9% 17.9% 7.7% 4.28b Social adjustive –
161 4.3% 4.3% 8.1% 32.3% 32.3% 14.3% 4.3% 4.44b norms not aligned
3 rd person narrative 172 7.0% 4.1% 10.5% 19.8% 28.5% 23.3% 7.0% 4.56b 1 st person narrative 167 3.0% 9.6% 10.8% 19.8% 28.1% 21.6% 7.2% 4.54b χ2 =109.031***.; Cramer’s V = 0.094
F=7.794***
η=0.182
n.s. = not significant, *p < 0.05, **p< 0.01, ***p< 0.001
Letters a, ab, b indicate significant differences in Games-Howell post-hoc test.
Figure 2-1: Scaled message narrative
7
6
5
4
3
2
1
a
b b
b b
b
Control
Basic
Notes: 1=non-narrative, 7=extremely narrative
F=16.277, p