2007 Summaries of Wildlife Research Findings - Minnesota State ...

Section 3: Message Involvement
Table 3-3: The information in the message is: NOT INTERESTING…INTERESTING
N Extremely Quite Slightly Neutral Slightly Quite Extremely Mean
Control 515 4.1% 6.6% 10.7% 16.9% 26.2% 26.8% 8.7% 4.70a Basic 156 3.2% 3.2% 4.5% 12.8% 26.3% 34.0% 16.0% 5.22b DNR declaration 181 2.8% 4.4% 9.4% 13.8% 24.9% 30.4% 14.4% 5.02ab Concession question 158 3.8% 8.2% 4.4% 17.1% 25.9% 31.6% 8.9% 4.84ab Qualifier 159 2.5% 3.8% 6.9% 20.1% 22.0% 32.7% 11.9% 5.01ab Value expressive 173 2.9% 5.2% 7.5% 14.5% 28.3% 22.5% 19.1% 5.04ab Social adjustive –
norms aligned
197 3.6% 4.6% 4.1% 21.8% 20.3% 34.5% 11.2% 4.99ab Social adjustive –
161 3.1% 2.5% 7.5% 14.9% 28.0% 31.7% 12.4% 5.07ab norms not aligned
3 rd person narrative 173 3.5% 5.2% 8.1% 20.8% 27.7% 27.2% 7.5% 4.76ab 1 st person narrative 167 3.0% 4.2% 8.4% 16.8% 25.7% 29.3% 12.6% 4.96ab χ2 =66.665 n.s.; Cramer’s V = 0.074
n.s. = not significant, *p < 0.05, **p< 0.01, ***p< 0.001
Letters a, ab, b indicate significant differences in Games-Howell post-hoc test.
F=2.767**
η=0.110
Table 3-4: The information in the message is: NOT INVOLVING…INVOLVING
N Extremely Quite Slightly Neutral Slightly Quite Extremely Mean
Control 515 5.6% 9.5% 9.9% 27.8% 23.3% 17.7% 6.2% 4.31a Basic 157 3.8% 3.8% 4.5% 21.7% 29.9% 24.2% 12.1% 4.91ab DNR declaration 182 4.9% 4.4% 7.7% 19.8% 25.3% 28.6% 9.3% 4.79ab Concession question 158 4.4% 5.1% 7.6% 26.6% 23.4% 27.8% 5.1% 4.63b Qualifier 160 2.5% 4.4% 10.6% 26.3% 23.1% 26.9% 6.3% 4.69b Value expressive 174 3.4% 5.7% 6.9% 26.4% 28.2% 19.0% 10.3% 4.68b Social adjustive –
norms aligned
197 3.0% 3.6% 7.6% 27.4% 24.9% 26.9% 6.6% 4.75ab Social adjustive –
159 1.3% 4.4% 6.3% 27.0% 30.2% 22.6% 8.2% 4.81ab norms not aligned
301
3 rd person narrative 172 2.9% 4.1% 8.7% 25.6% 25.0% 27.9% 5.8% 4.73ab 1 st person narrative 168 2.4% 4.2% 11.3% 20.2% 31.0% 24.4% 6.5% 4.73ab χ2 =77.719*; Cramer’s V = 0.080
F=4.286***;
η=0.136
n.s. = not significant, *p < 0.05, **p< 0.01, ***p< 0.001
Letters a, ab, b indicate significant differences in Games-Howell post-hoc test.