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LEADERSHIP CHARACTERISTICS OF ... - Drake University

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needs of the present. Research funded by an Eastman Kodak grant,<br />

"Bridging the Leadership Gap in Healthcare," was completed in 1992 as<br />

400 hospital CEOs created a common health care vision for the future.<br />

The CEOs wanted a "new civilization in healthcare with greater emphasis<br />

on the continuum of care, disease prevention, and the healing of<br />

communities as well as patients" and "a resource-sensitive system<br />

transformed by science, technology and government policy, with basic<br />

healthcare access to all" (Eastman-Kodak, 1992, p. 4). The CEOs defined<br />

six competencies and values needed for leading the 21 century<br />

healthcare organization. Those included mastering change, systems<br />

thinking, shared vision, continuous quality improvement, redefining<br />

healthcare, and serving public and community (Eastman-Kodak, 1992).<br />

Research findings suggest that while the healthcare CEOs are<br />

aware of the needs, they offen struggle with acting on them. A 1998<br />

collaborative study with Arthur Andersen LLP and DYG, Inc. addressed<br />

consumer and executive attitudes about health care. The study,<br />

"Leadership for a Healthy 21 Century," involved interviews with 250<br />

CEOs inside and outside of healthcare. The healthcare leaders indicated<br />

that customer satisfaction and employee retention are essential to their<br />

success. They also agreed that they fail to invest adequately in either<br />

area. On the consumer side, they most significantly valued the integrity of<br />

the healthcare leaders, followed by a desire for the CEO to pay genuine<br />

2

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