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LEADERSHIP CHARACTERISTICS OF ... - Drake University

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development, personal experience, social context, and culture (Rokeach,<br />

1973). Rokeach also suggests that members of society share the same<br />

pool of values and only differ in their rank ordering of these individual<br />

values.<br />

Values can be defined in a number of ways. The most widely<br />

known values scale offered by Rokeach defines values as terminal and<br />

instrumental. He posits that terminal values relate to the goals that a<br />

person would like to achieve in their lifetime or "desirable end-states of<br />

existence." On the other hand, instrumental values are the preferred<br />

modes of behavior or means of achieving one's terminal goals (Rokeach,<br />

1973).<br />

A person's view of the culture in which they exist appears to be<br />

defined by their values (Hofstede, 1993; Rokeach, 1973). Collectivism<br />

and individualism have emerged as two key cultural constructs. Individuals<br />

who subscribe to a collectivist cultural view have values that align with a<br />

framework which supports interdependency of group members,<br />

cooperation over personal goals, intra-group behavioral control, and<br />

importance of in-group harmony. Those who subscribe to an individualist<br />

cultural view have values that focus on the need for achievement, self-<br />

sufficiency, and acting as individuals rather than groups (Hui & Triandis,<br />

1985; Johnston, 1995).<br />

40

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