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LEADERSHIP CHARACTERISTICS OF ... - Drake University

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Rokeach Values Survey<br />

The Rokeach Values Survey@ (RVS) (Rokeach, 1967) is a tool<br />

used to measure the importance of human values. It consists of 18<br />

instrumental (desirable modes of conduct) and 18 terminal (desirable end<br />

states) values. Examples of instrumental values include "ambitious (hard<br />

working, aspiring)" and "honest (sincere, truthful)." Terminal value<br />

examples include, "a comfortable life (a prosperous life)" and "a world of<br />

peace (free of war and conflict)." The standard version, Form 1, requires<br />

the respondents to rank in order each set of values in terms of their<br />

importance as "guiding principles in your life" (Rokeach, 1967, p. 27).<br />

The RVS was developed to offer a theoretical perspective on the<br />

nature of values in a cognitive framework and a value measurement<br />

instrument (Rokeach, 1967). This tool is widely used and accepted by<br />

psychologists, political scientists, economists and others interested in<br />

"understanding what values are, what people value, and what is the<br />

ultimate function or purpose of values" (Johnston, 1995, p. 583). This<br />

instrument has broad applicability and has been considered a tool that has<br />

construct and predictive validity across a wide variety of populations and<br />

settings (Braithwaite & Law, 1985; Cooper & Clare, 1981 ; Feather, 1980,<br />

1986; Feather & Peay, 1 975; Rankin & Grube, 1 980; Rokeach, 1 973).<br />

There is much discussion in the literature about the effectiveness of<br />

rank order vs. rating of values as it relates to reliability and consistency.<br />

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