Telkom AR front.qxp

40
Telkom Annual Report 2009
Sustainability review continued
To reinforce the visibility of our involvement with the
World Cup
two giant footballs are being erected on two
prominent Johannesburg and Pretoria landmarks
was set up to enable employees to ask
questions, make suggestions and receive
feedback.
As the torch bearer of the programme, the
CEO was highly active in all internal
communications via our Skytrain interactive
satellite-based network; our digital media
services and ‘from the desk of the CEO’
e-mails.
On a more generic level, a number of
initiatives were launched during the
reporting period, for example a crossfunctional
editorial committee for our
Online print channel; the opening of a
weekly E-news channel and an e-mail
based desktop broadcast system.
We also put together a number of face-toface
sessions at top and senior
management level where the Group’s
strategy and business approach was
debated.
To ensure greater credibility amongst our
stakeholders we focused on two specifics
– the management of stakeholder
relationships and reputation, and brand
and image management.