Boxoffice-July.01/1950

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. any i«Sii HERE'S SENSATIONAL NEWS Announcing fhe Brand-New All-Steel UNIVERSALCHAIR LINE — ENGINEERING VOLUTIONARY IN TRIUMPH PRINCIPLE Makes possible the ultimote in flexibility . . . a production method that PERMITS TREMENDOUS SAVINGS FOR THE EXHIBITOR The Greatest Chair Values in the History of Show Business. -,.. THE NEW "WONDER HINGE"—full floating, full compensoting, self aligning—absolutely frictionless, completely silent. This is truly an amazing advancement in hinge engineering. All working ports fully enclosed. The "Locked In" fcotute assures the cushion being firmly held In the chair yet not u single tool Is required to remove or replace the seat and hinge—completely silent with up and down rubber stops. Automatic and foolproof seotlifting mechanism permits easier control by patron and maximum safety. •^ NEW DURABILITY—finest all-steel construction—the sturdiest chair made. NEW LUXURIOUS COMFORT—Improved relationship of position •ff of back to seat—a treat that will keep your patrons coming back. ^ NEW SAFETY FOR TOES ond CLOTHES—new steel back ponel— completely covers the seat — prevents pinching hazards. No protruding nuts, bolts or screws to snog or tear clothes or hose. •ff NEW DESIGN IN STEEL END STANDARDS — more passing roomnew design in seat pan for greater strength. f^ NEW BEAUTY IN SEATING—smart, ottroctive styling, closed panel, full length steel center standards—sleek design. >,,^PîS NOW, FOR THE FIRST TIME a single custom-built choir is offered in 32 DIFFERENT MODELS, 16 different construction combinations—each in either retractable or conventional type. Slide-Back and conventionol chairs can now be intermixed with uniformity of end standards retained. HERE'S Ideal now mokes your chair budget . THE ALL-NEW UNIVERSAL CHAIR! budget . . . reach ever so much farther, permitting a wider choice, higher quality seoting, bigger values. Always building to excel— not just to compete. Ideal truly offers you MORE FOR YOUR MONEY. ^ NEW ECONOMY OF MAINTENANCE—new back and pon design for greater upholstery protection easy cleaning. o super smooth finish for ^ NEW EASE IN REUPHOLSTERING— for maximum service, more even usage, seats can be quickly rotated as to location in the theatre. It takes but a few seconds—no need to remove screws or bolts. In reupholstering, it Is exceptionally easy to remove ond replace upholstered ports. ^ NEW EASE OF INSTALLATION— with any floor condition in ony location, in any theotre. See this sensational new choir now at your Ideal dealers, or write today for details and prices. IDEAL SEATING COMPANY 511 ANN ST. N. W. GRAND RAPIDS, MICH.
OF INTEREST TO ALL THEATRES Here's the All-New Universal Chair! 32 MODELS IN ONE CHAIR These models include 16 different construction combinations, ranging from Deluxe Full Spring Cushion Seat and Bock down to o Veneer Seat and Back, with all combinations offered in either retroctable or conventional type chairs. See this amazing new chair now at the following Ideal dealers or write today for complete details and prices. ALABAMA—(Jurm Foatmi' Srnii'f. 1912',4 Mollis. Birmingham, .Miihama. ARIZONA—fiirard Tlu'atrc SuiMily Co.. VZn \\. WaSa't Lake City. I'tah. NEBRASKA— Western Theatre Sup. Co., 214 N. 15th. Omaha. Nehraska. NEVADA— Rr-iviee llieatre Stip.. 25() E. First South St.. Salt Lake City, Utah; W. G. I'reddi) Co.. 1S7 Golden Gate. San Francisco. Calif. NEW HAMPSHIRE—.1. Cifrc. Inc.. 44 Winclustor, Boston. Mass. NEW JERSEY—J. Hornstein. Inc.. 030 Ninth Ave, .New York. N. V. NEW MEXICOîrard Ttleatie Supply Co.. 501 N. Third. Alhuriuerquc. N. M. NEW YORK— Buffalo School Efiuip Co.. 174 Lebrun, Buffalo, N. Y.; J. Hornstein. Inc. C:W Ninlli. Ne» York. N, Y, NORTH CAROLINA—Standard Theatre Sup. Co.. 215 E. Wa.shinBlon. Greensboro. N. P.. or 222 S. Chinoh. Charlotte. N. C. NORTH DAKOTA—Minneapolis Theatre Sup. Co . 78 S. 12th. Minneapolis. Minn. OHIO -ThiMlre fillip Co.. 109 Mlch-gan. Toledo. Ohio; Ohio Theatre Equip. Co.. 2108 Payne. Cleveland. Ohio. OKLAHOMA— Mr. W B. Ilovvcll. 12 S, Walker. Oklahoma City. Oklahoma. OREGON—Western Theatre Sup. Co.. 1923 N. W. Kearney. Portland, Oregon. PENNSYLVANIA—Superior Motion Picture Sup. Co.. 84 Van Braam. Pittsburgh. Pa.; V M Tate Theatre Sup,. 161S Wyoming. Forty Fort. Pii. RHODE ISLAND—.1. Cilre. Inc.. 44 Winchester St.. Boston. Ma.ss. SOUTH CAROLINA— Standard Theatre Sup. Co.. 222 S. Church. Charlotte. N. C. SOUTH DAKOTA— .Minneapolis Theatre Sup. TENNESSEE— Ideal Seating Co . 519 SI . N. W.. Gr.ind Rapids, MIeh. • TEXAS—Southwestern Theatre Sup. Co . 2010 .lackson. D.illas. Texas: Southwestern Theatre Sup. Co.. 1416 Main. Houston. Texas. UTAH— Service Theatre Sup. Co.. 256 E. First South St.. Salt Like City. I'tah. VERMONT—.1 Boston. Clfre. Mass. Inc.. 44 Winchester, VIRGINIA—G * W Sales Co.. Royal Theatre BIdg,. Princeton. W. Va. WASHINGTON—Western Theatre Vaixw . 2224 Second. Seattle. Wash . or W. 52'i First St.. Siiok.ine. Wash. WEST VIRGINIA — Charleston Theatre Sop I'll . .'illli I.ee. Charleston. W. Va. WISCONSIN—Tlleatre E
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
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Town Reod«r\hip' Marion 230,814 Ne
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and and "You ' Moy'ies Are Better T
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READ THIS TRAVEL FOLDER about the s
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29 THCH'
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Tliere Paramount s The Furies' A Dr
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7i^€Uî«t^to*i PVEN THOUGH IT GO
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. . Robert — . . . Sherry ^cCitfC
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Oh. — CIVIL WAR General Nathan Be
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Theatre Construction, Openings and
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Mmm immmui aiKic IN THEIR THIRD WEE
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Cheyenne Stores, Paper, Radio Suppo
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Showman's Big Guns Sell War Films L
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FRANCHISES AVAILABLE NOW! Theatre m
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. . Martita . . David I . . . Georg
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. . Prances . . Al . . Harold . . T
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. . Harry — — —— — ALBANY
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ECA Names For German WASHINGTON—T
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STUDIO PERSONNEUTIES Barnstormers C
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J Hugo Jorgenson of Idaho Wins at G
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I . . Jean . . Fred — . . M. . .
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. . FYank . . Stan . . Loke SAVE 1
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D E S MOINES gcreenings of the 20th
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. . . William . . Jimmy . . Night O
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DRIVE-INS, ATTENTION! More Light at
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MR. INDOOR THEATRE OWNER KEEP A STE
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. . Salesman SAVE 15% to 30% on you
Page 69 and 70: . . with HART BEATS r"LOYD STOWE, w
Page 71 and 72: and ! so. CAROLINA Attending the re
Page 73 and 74: STARS VISIT OKLAHOMA—When Republi
Page 75 and 76: They grow 'em big in Texas . . . an
Page 77 and 78: CENTURY THEATRE SUPPLY CO. -SOLD BY
Page 79 and 80: — . . . Edward 'Love Happy' Gross
Page 81 and 82: New Frisina Drive-In To Bow at Litc
Page 83 and 84: ' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89 and 90: — Showmen Start Drive To Repeal F
Page 91 and 92: SUPERIOR MOTION PICTURE SUPPLY COMP
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
Page 117: satility of today's carpet looms as
Page 121 and 122: period, Chinese, Egyptian, French,
Page 123 and 124: CuUstan Carpet ioBtalled by Joe Hom
Page 125 and 126: An interesting and somewhat unique
Page 127 and 128: Is your theatre carpet as dated as
Page 129 and 130: first post office and the first chu
Page 131 and 132: 2,700 YARDS OF MOHAWK in the new Ra
Page 133 and 134: • ADDED INCOME OPPORTUNITIES FOR
Page 135 and 136: . I Phone MAKE BOW AT NATIONAL MEET
Page 137 and 138: NEW CASCADE KETTLE- PROVED IN 1000-
Page 139 and 140: DELIGHTFUL TO LOOK AT . . . economi
Page 141 and 142: l»!l i It's a Smash Hitaf the Box
Page 143 and 144: ' YOU A Drive-in Construction I p i
Page 145 and 146: , ^KMfie^ 2 INCHES on the end of YO
Page 147 and 148: The New, Completely Silent, Fully E
Page 149 and 150: — •mv iSSERlB^^reNqE^^ÂRBAW^^W
Page 151 and 152: : shaded portion of the sketch will
Page 153 and 154: ) Martin Circuit Forms Construction
Page 155 and 156: . . \ READERS' BUREAU For further i
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Page 159 and 160: imsmmmm EQUIPMENT & DEVELOPMENTS Cy
Page 161 and 162: Blizzard Snow Cone Outfit P-484 Com
Page 163 and 164: — Combination Scrubber-Vocuum P-4
Page 165 and 166: Dual Drink Dispenser Added P-495 To
Page 167 and 168: — Traffic Problems at Drive-ins P
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— — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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