Boxoffice-July.01/1950
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I<br />
.<br />
N<br />
raw the croivds . .<br />
USE BETTER MARQUEE SHOW-MANSHIP<br />
WITH NEW BEVELITE PLASTIC LETTERS<br />
Your marquee can be your best salesman— if it has show-manship.<br />
That's why more and more exhibitors are turning to the New<br />
BeveUte plastic interchangeable letters. They give your marquee more<br />
color, more crowd appeal than ever before. They give your marquee<br />
magnetic show-manship.<br />
It's the bevelled fronts of bright, translucent jilastic that do it.<br />
They reflect light on their bevels, command more attention because they<br />
can be seen further and read further than any other letter.<br />
The New Bevelite is<br />
it<br />
the only letter with bevelled fronts that give<br />
actual third dimension. Write today for information.<br />
Distributed by:<br />
A product of:<br />
\<br />
THEATRE<br />
|<br />
NATIONAL<br />
THEATRE SUPPLY<br />
SPECIALTIES, INC.<br />
I<br />
)61S CORDOVA STREET • LOS ANGEIES • CALIFORNIA<br />
I<br />
54<br />
The MODERN THEATRE SECTION
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