Boxoffice-July.01/1950

^He interprets with light
• This scene, from the moment of its conception,
had dramatic possibilities. But it
was the director of photography who made
them more than possibilities.
His was the creative skill, the spectacular,
interpretive use of light that produced
actual drama, vivid, gripping . . . his the
perceptive use of photography that made
the scene an intense moment of visual
reality.
To get the utmost from his special skill,
his creative ability, the director of photography
naturally wants a superior film, one
on which he can depend, one perfectly
suited to the conditions and circumstances
under which he's working. That's why he
so often prefers Eastman Plus-X for general
studio and outdoor use . . . and why
he turns to Eastman Super-XX for use
under adverse lighting conditions.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD
BOXOFFICE :: July 1, 1950
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