Boxoffice-July.01/1950

Especially
for.
DRIVE-INS!
Walky-Service Equipment Gives
You
Complete Concession Stands on Wheels
FOR BETTER SERVICE
and BETTER PROFITS
M. twKii."«f YOUNG
. . FOR
with
The HOT BOX
Warmer
POPCORN, PEANUTS,
HOT DOGS, ETC.
REMOVABLE BASKETS
Safety Precautions Help
Reduce Accidents
From several e.xptrts in drive-in operation
come suggestions to
lessen the risk of
liability suit resulting from an injury.
In early-season operation where patrons
may still be keeping their car motors running
in order to operate their car heaters,
one veteran advises screen trailers and
public announcements be made to drivers
of fluid drive and hydramatic-powered
cars warning them of the danger of accidentally
kicking the accelerator and causing
the car to move suddenly. Operators
of such cars should check to be certain
that gears are in neutral when possible.
In many states, of course, state law forbids
running car motors at drive-ins because
of the danger of carbon monoxide
poisoning. New type car heaters which have
fresh air intakes inside the radiator grille
can too easily suck in the exhaust from
the car ahead and circulate the poisonous
gas inside the car.
Another wise precaution is to see that
children's play areas at the drive-in be
fenced, with only one exit and entrance
gate and to station an attendant there.
Drama in Screen Tower
Buffeteria '50
Amazingly Low Priced
Easy to Push Lighted Signs
FOR HOT - COLD FOODS
A COMPLETE CONCESSION STAND
THOUSANDS OF SATISFIED
CUSTOMERS
For prices and literature use postage-paid cord
on the blue insert sheet and show this ad's Key
No. 42-A or Phone WICHITA 4-5169.
Lower cut shows in detail the 8" ball bearing swivel
wheel adding to easy portability; it also shows new
Coleman kero-gas heater for hot food compartments
T/je most comp\ete porfob/e vending e q u i p m e n t line
WALKY-SERVICE COMPANY '"'^.fi^l^^r.lli):^''-
Ideal for Up to
250 Cars
GET THE
FACTS now:
Use (ret post
card In this
issue
state this
ad's Key
No.
42-B
and
NOW only $1960
for this Rugged Prefabricated
ALL-STEEL SCREEN TOWER
Strong Enough to Take Any Punishment!
Plus the revolutionary ligtit-weight steel FACING PANELS that
cut construction time and labor in half.
Just look what you get for only $1960 f.o.b.
'Kansas City: 40'x40' overall; 27'x40' screen
size for a picture size of 23'x36' when
masked, with prefabricated electro-galvanized
steel screen facing that gives better pictures
and is far easier to maintain. PROMPT
SHIPMENT!
Drive-ln Theatre Mfg. Co.
729 Baltimore Ave. Kansas City 6, Mo.
< "ROOTED INTO THE GROUND" >.
The strong play of light and shadow
dramatically highlights the screen tower of
the Compton Drive-In Theatre opened
earlier this year by Pacific Drive-In Theatres,
Inc. A large, spotlighted mural depicting
a Viking ship patrolling raging seas
adds glamor to the screen tower front, and
palm trees on the entrance side of the
tower lend atmosphere to the brilliant
scene. Neon lighting is used to good advantage
on the attraction panel.
The attraction board is unusual in design
with two openings, each 78 inches high and
30 feet long, accommodating 4'2 rows of
letters. Neo-flash glass was installed in the
attraction panel of the 1.000-car Compton.
The Wagner Master Multiple "41" panel
board was made by the B. F. Shearer Co.
42 The MODERN THEATRE SECTION