Boxoffice-July.01/1950
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NEW CANDIES FOR HOT WEATHER<br />
POPPING<br />
Packed in<br />
50-lb. pails and drums<br />
V^ERTAINLY ONE WAY tO bolster flEggint!<br />
candy sales during hot weather<br />
months is to offer theatre patrons something<br />
new in confections from a manufacturer<br />
whose product they have grown<br />
to trust and enjoy.<br />
A recent survey of the field<br />
made at the<br />
Confectionery Exposition in New York's<br />
Hotel Commodore revealed that many nationally<br />
prominent confectioners are placing<br />
new bars on the market with special<br />
theatre sales appeal. The show was staged<br />
concurrently with the Natienal Candy<br />
Wholesalers' Ass'n. fifth annual convention.<br />
Highlighting the new bars were;<br />
Mars Coconut Bar, the new five cent<br />
addition to the famous candy bars produced<br />
by Mars, Inc. National newspaper advertising<br />
and the Mars sponsored Howdy Doody<br />
children's television show are now paving<br />
the way for retail sales.<br />
r<br />
licorice pastilles and other items exhibited<br />
by Henry Heide, Inc.<br />
Rockwood's Chocolate Wafers, in ten<br />
cent window packages, although not introduced<br />
at the show, were outstanding among<br />
the bars and package goods especially<br />
suitable for theatre sales. Supported by<br />
current national advertising, this popular<br />
assortment offered by Rockwood & Co. includes<br />
mint wafers, rum wafers and nonpareils.<br />
iiouio --<br />
',!<br />
CORH<br />
Packed in<br />
38-lb. pails and drums<br />
MADE BY ONE OF<br />
AMERICA'S LARGEST<br />
REFINERS<br />
Chase Nickel Naks, an assortment of<br />
favorite bulk candies, packaged in<br />
six<br />
attractive<br />
cellophane window boxes to sell for five<br />
cents each. Chase Candy Co. offers in these<br />
handy packs candy corn, jelly beans, Boston<br />
baked beans, hot shots, lemon drops<br />
and candy cherries.<br />
Nestle's Milk Chocolate Peanut bar, the<br />
latest addition to the Nestle family, was<br />
displayed by Lamont, Corliss & Co. The<br />
firm also announced that the ten cent<br />
Nestle Crunch bar is now available in 100-<br />
count packs for theatres.<br />
Heide's Chocolate Babies, in a colorful<br />
five cent box, made its appearance along<br />
with the well-known Jujyfruits, Jujubes,<br />
Delson Merri-Mints took a bow in two<br />
new five and ten-cent window-type packages.<br />
These creamy wafers, in assorted<br />
mint, lemon and orange flavors, are one of<br />
the old-time favorite candies of theatregoers.<br />
It is predicted the new convenient<br />
small-sized packages will prove immensely<br />
popular, not only as a year round item but<br />
particularly through the summer and early<br />
fall months. Delson Candy Co. also offers<br />
Merri-Mints in a half-pound package.<br />
CASH IN -'^<br />
DAD'S<br />
The Old Fashioned ROOT BEER<br />
You can serve a big 10 ox. DAD's at 5c — Make nearly 4c<br />
profit on each drink.<br />
Big profits are yours because this high quality, nationally advertised<br />
bi'verjge brings you Increased Iramc at no increase In cost!<br />
Au'omatic barrel dispensers available in 45 gallon. 17 gallon, and 8<br />
gallon sizes.<br />
We have everything you need to get started on this extra profit, big<br />
volume business . . . DAD'S root beer — barrels — fountain dispensers —<br />
mugs — glasses — with plenty of attractive advertising material.<br />
The BEST FOODS, me.<br />
1 East 43rd Street<br />
New York 17, New York<br />
Write for free catalog, also information on<br />
the amazing DAD'S Portable Roadside Stand<br />
—THE DADS ROOT BEER HUT.<br />
DAD'S ROOT BEER COMPANY<br />
Foun(;iin hlilsion<br />
2800 N. Talman Ave. Chicago 18, III.<br />
30 The MODERN THEATRE SECTION
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