Boxoffice-July.01/1950

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. . Salesman SAVE 15% to 30% on your NEW Sound and Projection Equipment That's rightl Ballantyne Royal Soundmaster equipment actually costs 15 to 30% LESS than anything comparable in quality. To keep ahead of competition, to assure a bigger boxoffice, buy Ballantyne . . . the sound and projection equipment that v/ill put your theatre in the top quality class. —ooo— RHODES SOUND & PROJECTION SERVICE 218 East 56th St. Savannah. Georgia Complete Theatre Equipment & Supplies BOOK IT NOW! ! ! WAHOO Is lh« world's mosi thrilllns screen same. Now being used successfully by hundreds of indoor and outdoor theatres all over America. Send for complete details. Se sure and girt seating or car capacity. Hollywood Amusement Co., Dept. B 831 S. Wabash Avenue, Chicago S, Illinois CHARLOTTE Xir M. Broadway, owner of theatres at Calhoun Falls and Ninety Six, S. C, is building a new drive-in at Abbeville, S. C. . . . L. J. Whitley was on the Row booking for his newly acquired drive-in at Laurinburg, N. C. ... J. Harry Long, salesman, is a patient at Presbyterian hospital. The Motion Picture council sponsored a pri- . . . Jean vate showing of "Stars in My Crown" Wedne'^day i28> at the Carolina Cash. 18-ycar-old daughter of Dave Cash, owner of theatres in Kings Mountain, N. C, has been chosen Mi.ss Kings Mountain of 1950 by the Junior Chamber of Commerce. The brown-haired, hazel-eyed beauty will represent the Gaston city in the statewide beauty competition at Wrightsville Beach over the July 4 weekend. Phebe Marie Stacks and James Monroe Broadwell were married June 24 at 8 o'clock In Seigle Avenue Presbyterian church. Both are employed by the Charlotte Poster Exchange. RKO saleman Bill Sims and his wife are vacationing in their home towns of LaGrange and Ripley, Tenn. . . . The combination tradescreening and sneak preview of "Our Very Own" took place in the Imperial, with approximately 600 people in attendance. Audience reaction was excellent. Shipper John Champion of RKO was married to Lillian Caudle Saturday (24). The couple is touring Florida . . . Salesman Herbert Robinson, also of RKO, escaped serious injury last week when one of his front tires blew out unexpectedly on the highway near Smithfield . . . RKO stenographer Ruby Brown is spending her vacation at Daytona Beach, Fla. Fieldman Russ Morgan was here setting up advertising campaigns on the forthcoming AT MEMPHIS VARIETY FETE—Harry Martin, former amusement editor of the Memphis Commercial Appeal and more recently labor advisor for the ECA, recently was guest of honor at a cocktail party given by the Variety Club of Memphis. Shown left to right in the accompanying picture are David Flexner, head of Flexner Theatres, Inc., Miss Greta Graham', Miss Memphis of 1950, and Martin. "The White Tower" . Harry Rogers is back in the territory after a siege of illness . . . "Treasure Island" will open day and date July 23-29 as prerelease showing in the Carolina, Charlotte, and the Imperial, Asheville. More RKO news: Biller Ann Shue is back at her desk after vacationing in the Blue Ridge mountains . . . Manager Rovy Branon's 8-year-old son Frost has completed a twoweek stay at the Fresh Air camp on the Catawba river at the Buster Boyd bridge, operated by the Charlotte YMCA . . . Tlie hotly contested 1950 Ned Depinet drive finished June 22. What have YOU done today to help secure repeal of the unfair amusement tax? IS MORE and MORE EXHIBITORS AGREE THE NEW MANLEY ARISTOCRAT THE GREATEST MANLEY OF ALL WASTE ELIMINATED. The seasoning system on the new Manley Aristocrat meters liquified, preheated seasoning to the kettle in the exact amount needed. No westing of this liquid gold which costs more than corn . And the system automatic . . Is ... no spilling to soil machine, carpets, or uniforms. DON'T DELAY — INVESTIGATE the new ARISTOCRAT TODAY Mamhif,^nc. rm BfCcEsr name in popcorn DRIVE-IN FOR THE THEATRE INVESTIGATE THE MANLEY SPECIAL SUPER-STADIUM MODEL Con pop out 30 bushels of popped corn per hour. Built to handle the biggest crowds. Automatic seasoning well and pump. Spacious warming oven. You can depend on Manley to fill your every popcorn need. ONLY MANLEY GIVES YOU THE COMPLETE PACKAGE SOUTHEASTERN OFFICES Z. C. SHREVE, Mor. 125 Walton St., N. W.. ATLANTA, GA F. A. ST. CLAIRE, Mgr. 315 So. Church St.. CHARLOTTE, N. C J. F. SAUNDERS. Mgr. 176 Vance Ave, MEMPHIS. TENN. and 1414 Cleveland St., NEVf ORLEANS, LA. • Century Projection and Sound Equipment • Strong Lamps • Ideal Seating • Star Popcorn Machines and Supplies and Concession Equipment. • Universal Poster Frames • Complete Drive-ln Equipment • National Carbons • All Types Projection Bulbs DIXIE THEATRE SERVICE 6- SUPPLY CO. 1014 North Slappey Drive Albany, Go. Phone 3431 — Night Phone 2015 \ 68 BOXOFFICE :: July 1, 1950
JOE HORNSTEIN, INCORPORATED 714 N. E. First Ave. Miami 38, Florida ALON BOYD THEATRE EQUIPMENT P. 0. Box 213 Cedar Grove Station Shreveport, Louisiana SOLD BY STANDARD THEATRE SUPPLY 215 E. Washington St. Greensboro, North Carolina 222 South Church St. Charlotte, North Caroline CO. QUEEN FEATURE SERVICE, INC. 191212 Morris Ave. Birmingham 3, Alabama DIXIE THEATRE SERVICE & SUPPLY CO. 1014 North Slappey Drive Albany, Georgia TRI-STATE THEATRE SUPPLY 318 South Second St. Memphis 3, Tennessee BOXOFFICE :: July 1, 1950 69
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
Page 16 and 17: Town Reod«r\hip' Marion 230,814 Ne
Page 18 and 19: and and "You ' Moy'ies Are Better T
Page 20 and 21: READ THIS TRAVEL FOLDER about the s
Page 22 and 23: 29 THCH'
Page 24 and 25: Tliere Paramount s The Furies' A Dr
Page 26 and 27: 7i^€Uî«t^to*i PVEN THOUGH IT GO
Page 28 and 29: . . Robert — . . . Sherry ^cCitfC
Page 30 and 31: Oh. — CIVIL WAR General Nathan Be
Page 32 and 33: Theatre Construction, Openings and
Page 34 and 35: Mmm immmui aiKic IN THEIR THIRD WEE
Page 36 and 37: Cheyenne Stores, Paper, Radio Suppo
Page 38 and 39: Showman's Big Guns Sell War Films L
Page 40 and 41: FRANCHISES AVAILABLE NOW! Theatre m
Page 42 and 43: . . Martita . . David I . . . Georg
Page 44 and 45: . . Prances . . Al . . Harold . . T
Page 46 and 47: . . Harry — — —— — ALBANY
Page 48 and 49: ECA Names For German WASHINGTON—T
Page 50 and 51: STUDIO PERSONNEUTIES Barnstormers C
Page 52 and 53: J Hugo Jorgenson of Idaho Wins at G
Page 54 and 55: I . . Jean . . Fred — . . M. . .
Page 56 and 57: . . FYank . . Stan . . Loke SAVE 1
Page 58 and 59: D E S MOINES gcreenings of the 20th
Page 60 and 61: . . . William . . Jimmy . . Night O
Page 62 and 63: DRIVE-INS, ATTENTION! More Light at
Page 64 and 65: MR. INDOOR THEATRE OWNER KEEP A STE
Page 69 and 70: . . with HART BEATS r"LOYD STOWE, w
Page 71 and 72: and ! so. CAROLINA Attending the re
Page 73 and 74: STARS VISIT OKLAHOMA—When Republi
Page 75 and 76: They grow 'em big in Texas . . . an
Page 77 and 78: CENTURY THEATRE SUPPLY CO. -SOLD BY
Page 79 and 80: — . . . Edward 'Love Happy' Gross
Page 81 and 82: New Frisina Drive-In To Bow at Litc
Page 83 and 84: ' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89 and 90: — Showmen Start Drive To Repeal F
Page 91 and 92: SUPERIOR MOTION PICTURE SUPPLY COMP
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
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satility of today's carpet looms as
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OF INTEREST TO ALL THEATRES Here's
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period, Chinese, Egyptian, French,
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CuUstan Carpet ioBtalled by Joe Hom
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An interesting and somewhat unique
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Is your theatre carpet as dated as
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first post office and the first chu
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2,700 YARDS OF MOHAWK in the new Ra
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• ADDED INCOME OPPORTUNITIES FOR
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. I Phone MAKE BOW AT NATIONAL MEET
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NEW CASCADE KETTLE- PROVED IN 1000-
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DELIGHTFUL TO LOOK AT . . . economi
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l»!l i It's a Smash Hitaf the Box
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' YOU A Drive-in Construction I p i
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, ^KMfie^ 2 INCHES on the end of YO
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The New, Completely Silent, Fully E
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— •mv iSSERlB^^reNqE^^ÂRBAW^^W
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: shaded portion of the sketch will
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) Martin Circuit Forms Construction
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. . \ READERS' BUREAU For further i
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^
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imsmmmm EQUIPMENT & DEVELOPMENTS Cy
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Blizzard Snow Cone Outfit P-484 Com
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— Combination Scrubber-Vocuum P-4
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Dual Drink Dispenser Added P-495 To
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— Traffic Problems at Drive-ins P
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— — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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