Boxoffice-July.01/1950

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FIGURE OF THE WEEK SISON MS siau! And while Delilah gave him the haircut, it's Ann Sheridan who gives him the works in 20th Century-Fox's laugh hit, "Stella." In the title role. Ann makes Victor Mature sit up and take notice, and August is the release date when moviegoers will also sit up, take notice and then roll in the aisles. (Advertisement)
— IriE NATIONAL FILM WEEKLY Published in Nine Sectional Editions BEN SHLYEN Editor-in-Chief and Publisher JAMES M. JERAULD Editor NATHAN COHEN... Executive Editor JESSE SHLYEN Managing Editor IVAN SPEAR Western Editor KEN HUDNALL Equipment Editor lOHN G. TINSLEY..Advertising Mgr. Published Every Saturday by ASSOCIATED PUBLICATIONS Eililorial Odices; 9 Kuckcfdler Plaza, New Ycpik 20. N. V. Jolm G. Tlnsley. Advertli;- iiii; Miiniiger; .liimt's M. Jerauld, Editor; rllrsler Friedman, Editor Showmandiser Section; \. .1. Stocker and Ualph Scbolbe, Kiliiiipment Advertising. Telephone CO- I hii.'i 5-0;i70. Piiblicition Offices: 825 Van Brunt Blvd., ivaiisas t'ilj 1, .Mo. Nathan Cohen. E.\ecuiie Kdilor; .lesse Shiyen. Managing Ediii)i; Morris Schloznian. Business Manager. Keiuielh iludnall. Editor The MOIlEKN I'MEATI!!'"; llurhert Itoush. Manager Adurlisiiig Sales. Telephone Cllestnut 7777. Central Offices: Editorial— 024 S. .Michi- ;..m Ave., Chicago 5, 111. Jonas Perlberg. ti lephone WEIjster 'J-4745. Advertising ;.j E.1SI U'aeker Drive, Chicago 1, 111. Idling llnlehlson and E. E. Veck. Teleili.me ANduvcr 3-3042. Western Offices: Editorial uiid Film Adverhîlll;— 114U4 llolljwood Blvd.. llollyvvood 2S, Calif. Ivan Spear, manager. TeielilKiiie (ll.adslone 1186. Equipment and \iMi-Fihii Advertising— 672 S. LaFayelte I'.nk I'lace. Los Angeles, Calif. Bob Wetlitin, manager. Telephone DUnkhk 8-2286. Washington Offices: 6417 Dablonega Road, Alan llerbuit, manager. Phone Wisconsin :1".171. Sara Young. 932 New Jersey, N.W. Loudon Offices: 26A. Itedcliffe Mews, Keii- îngtuii, S. \V. John Sullivan, Manager. Pulilishers uf: The MOUEltN TllB.VlKE. laihlislifd monthly as a section of BOXlll'FR'E; U0.\0FF1CE BAKOMETEli. Albany; 21-23 Walter Ave.. M. Berrigan. Itiimingh.im; The News, Eddie Badger. Itoslon: Frances W. Harding, Lib. 2-9305. Churlolte: 216 \V. 4tli, Pauline Grilfilb. Cilicinnali: 4029 Keaduig, Lillian Lazarus. Cleveland: Elsie Loeb, Fairmount 1-0046. Uallas: 4525 Holland, V. W. Crisp. Hcnver: 1645 Liifayette, Jack Itose. Hes Moines: Ifegislcr-Trihnne, ICuss Schuch. Iietiuit: Fox Theaire Bldg., 11. F. lieves. Indianapolis: H. M. Iludeaux. .Mem|)liis- 707 S|)nng St., Null Adams. Milw.iukee: 3057 No. Murray, John Uubel. Minneapulls; 29 Washington, So., Les Kees. .\ew H.iven: 42 Church, Gertrude Lander. New Orleans: 218 S. Liberty, A. Schindler. Ilkla. City: Terminal Bldg.. Polly Trindle. llniaha: World-lieralil Bldg.. Lou Gerdes. Philadelphia: 5363 Berks, Norman Sbigon. Pittsburgh: 86 Van Braam, II. F. Kllngensmlth. A'Hantlc 2002. Poi'tland, Ore. : Edwarii Cogan, Nortonla Hotel. Advertising: Mel Hickm:ui. 907 Terminal Sales Bldg.. ATVater 4107. St. Louis: 5149 Itosa. David Barrett. Sail Lake City: Deseret News, 11. Pearson. 5iiii Fraticiseo: Criiil Llpman, 25 Taylor St., Ordway 3-4812. Advertising: Jerry Nowell, 1003 TWA. Bldg , Yukon 6-2522. Seattle: 928 N. 84th St.. Wlllard Elsey. In Canada Calgary; The Alhertan, Wm. Campbell. .Montreal: 4330 Wilson. Hoy Carmlcbael. 51. John: 116 Prince Edward, W. McNully. Toionio: 11. It. 1. York Mills. M. Oalbralth. Vancouver: Lyric Theaire Bldg., Jack Proy. Victoria: 938 Island Il'wy, Alec Merrlman. Winniiteg: Tile Tribune, Ben Lepkln. Member Audit Bureau of Circulations Entered as Second Class matter at Post Office, Kaasas City. .Mo. Sectional Edition. $3.00 per year; National Edition. $7.50. JULY 1, Vol. 57 19 5 No. 9 A PUBLISHER WRITES HIS SENATOR Dear Senator: ^./Nf 5 editor and publisher of a motion picture trade journal, I am in constant contact with motion picture theatreowners, and the recipient oj accurate information on the state of their business. It has been unpleasant to have had to report that motion picture business throughout the nation is suffering heavily from, loss of patronage. iFhile there are other contrioutmg factors, ttie one on which exiiibitors generally agree is tlie 2U per cent tax on tlieatre admissions, and it is for tlie purpose of obtaining your support in oi ingmg about the repeal oj this nign impost which ttie public directly jeels, tiiat i am writing you. As the sponsor oj the iSational Screen Council wlucn comprises a membersnip oj various organizations oj women's clubs, civic and other groups interested in motion pictures, it is my privilege also to be in contact wun a large segment oj liie public. I he membership oj liiese groups repiesents a total m excess oj iO,UUU,oUU. r ram their representative members m the Council I have received conjirmation oj the deterrent eijecl of the 2.0 per cent admission tax on their patronage of motion picture theatres. T/ie plaint llutt "theatre prices are too high" can be directly laid to the fact that 2U per cent of the ticket price must go for taxes. 1 here is no way tliat the exhibitor can adjust his operations, with a shrinking market and rising operalion costs, except through the expedient of cutting down on personnel. That, I am sure, is not beneficial to the best interests of economy. tlie national I believe you are aware tfiat the motion picture theatre is tlie keystone of business activity in the community or neighborhood which it serves. Reduction of patronage to the theatre means reduction of purchasing at stores contiguous to the theatres. Doubtless that adds further to unemployment— and to loss of income which the government would derive from the profits that otherwise would obtain. As an integral part of the motion picture industry, my own business is affected. Tlie wholr industry is dependent upon the intake that comes through the boxoffices around the nation. Poor business at the theatres, therefore, means lowered incomes for the hundreds of thousands of employes in the theatres, at the studios, in the distribution offices, and among all of the hundreds of other enterprises that supply goods and services to this industry. Full repeal of the 20 per cent admissions tax will give this industry new breath oj life, which will be reflected directly and indirectly in stimulating business generally throughout the land. In the knowledge of conditions, as 1 have partly outlined them in the foregoing, I make an earnest plea for your cooperation in impressing upon the Senate Finance Committee the urgency of obtaining full repeal of the 2tJ per cent tax on theatre admissions. The foregoing was last week dispatched to our senators as well as to Senator Walter F. George, chairman of the Senate Committee on Finance. We publish it here with the thought that it may serve as a guide to exhibitors and others in the industry who may not yet have written or otherwise contacted their senators, urging full repeal of the federal admissions tax. As we go to press, the House bill, which provides for a cut of the admissions tax to 10 per cent, has been passed. It is now up to the Senate to approve, revise or kill it. Tin- latter possibility has arisen only from the situation in the Far East. While it is fraught with great danger, there is considerable hope that full-scale conflict, which would necessitate liolding the tax line, will be averted. Senator I.uca^ of Illinois, majority leader, declared that. "There is no indication now that more money w ill be needed for the military."" Other high authorities in international circles are even more optimistic in their views. We can but hope and pray that the incendiary danger will be quickly snuffed out: that it may be resolved into a greater assurance than ha,-; been had in the past five years that real peace will once more prevail. ^"r
Page 1 and 2: . . Sra 11 m^^: £ U Oi 7lte Modern
Page 3 and 4: / i \ r^,' //'/ net too lale to fig
Page 8 and 9: EXHIBITORS ORGANIZE TV UNIT; WALKER
Page 10 and 11: ' ELC Employes Assured Merger Going
Page 12 and 13: MOST IMPACT AT YOUR PLAYtMG TIME! $
Page 14 and 15: MOST IMPACT AT YOUR PLAYING TIME! $
Page 16 and 17: Town Reod«r\hip' Marion 230,814 Ne
Page 18 and 19: and and "You ' Moy'ies Are Better T
Page 20 and 21: READ THIS TRAVEL FOLDER about the s
Page 22 and 23: 29 THCH'
Page 24 and 25: Tliere Paramount s The Furies' A Dr
Page 26 and 27: 7i^€Uî«t^to*i PVEN THOUGH IT GO
Page 28 and 29: . . Robert — . . . Sherry ^cCitfC
Page 30 and 31: Oh. — CIVIL WAR General Nathan Be
Page 32 and 33: Theatre Construction, Openings and
Page 34 and 35: Mmm immmui aiKic IN THEIR THIRD WEE
Page 36 and 37: Cheyenne Stores, Paper, Radio Suppo
Page 38 and 39: Showman's Big Guns Sell War Films L
Page 40 and 41: FRANCHISES AVAILABLE NOW! Theatre m
Page 42 and 43: . . Martita . . David I . . . Georg
Page 44 and 45: . . Prances . . Al . . Harold . . T
Page 46 and 47: . . Harry — — —— — ALBANY
Page 48 and 49: ECA Names For German WASHINGTON—T
Page 50 and 51: STUDIO PERSONNEUTIES Barnstormers C
Page 52 and 53: J Hugo Jorgenson of Idaho Wins at G
Page 54 and 55: I . . Jean . . Fred — . . M. . .
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. . FYank . . Stan . . Loke SAVE 1
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D E S MOINES gcreenings of the 20th
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. . . William . . Jimmy . . Night O
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DRIVE-INS, ATTENTION! More Light at
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MR. INDOOR THEATRE OWNER KEEP A STE
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. . Salesman SAVE 15% to 30% on you
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. . with HART BEATS r"LOYD STOWE, w
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and ! so. CAROLINA Attending the re
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STARS VISIT OKLAHOMA—When Republi
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They grow 'em big in Texas . . . an
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CENTURY THEATRE SUPPLY CO. -SOLD BY
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— . . . Edward 'Love Happy' Gross
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New Frisina Drive-In To Bow at Litc
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' ZOlh-Fox Sales Confab Is Held in
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. . Harold MILWAUKEE tJob Gross, ma
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John Sturm Is Speaker At Rotary Clu
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— Showmen Start Drive To Repeal F
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SUPERIOR MOTION PICTURE SUPPLY COMP
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. . The . . Sunset ' . . with aged,
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Altoona, Pa,, Drive-In Opened by Te
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— . . . George . . Pat Conn. Vari
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— — — — — — . . . Word
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MPTO Direciors Plan Conclave at Tor
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. . with $17,000 Pledged in Ads For
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eaturing 3Loor iôuennad 9' JULY 1,
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Spongex sponge rubber adds years to
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Ceramic tile floor and walls, restr
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^m JULY 1 , 1950 Vol. XVII No. 7 o
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— > and with none of the overpowe
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countries fleeci grows long and tou
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satility of today's carpet looms as
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OF INTEREST TO ALL THEATRES Here's
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period, Chinese, Egyptian, French,
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CuUstan Carpet ioBtalled by Joe Hom
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An interesting and somewhat unique
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Is your theatre carpet as dated as
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first post office and the first chu
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2,700 YARDS OF MOHAWK in the new Ra
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• ADDED INCOME OPPORTUNITIES FOR
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. I Phone MAKE BOW AT NATIONAL MEET
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NEW CASCADE KETTLE- PROVED IN 1000-
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DELIGHTFUL TO LOOK AT . . . economi
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l»!l i It's a Smash Hitaf the Box
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' YOU A Drive-in Construction I p i
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, ^KMfie^ 2 INCHES on the end of YO
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The New, Completely Silent, Fully E
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— •mv iSSERlB^^reNqE^^ÂRBAW^^W
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: shaded portion of the sketch will
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) Martin Circuit Forms Construction
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. . \ READERS' BUREAU For further i
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^
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imsmmmm EQUIPMENT & DEVELOPMENTS Cy
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Blizzard Snow Cone Outfit P-484 Com
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— Combination Scrubber-Vocuum P-4
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Dual Drink Dispenser Added P-495 To
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— Traffic Problems at Drive-ins P
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— — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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