Boxoffice-July.01/1950

—
EVERYONE BLOWS
HIS OWN HORN!
It's cosy to say "grcotest speaker value,"
"lowest cost quolity speaker," "most spec-
. . .
tacular value," or make other superlative
cla ms BUT a tiny, tinny, toy
speaker is no bargain even if you got it
for
nothing.
BuyaPairofS. 0. S. "COOP"
speakers and compare with
any speaker at any price —
IT SPEAKS FOR ITSELF!
»16
BUYS
2 speakers
and a junction box
complete
NO OTHER SPEAKER CAN MAKE THESE CLAIMS:
(1) Large 6" cone for greater volume and tone
quality.
iZ) Die cast Aluminum Alloy housing with 3
different handles.
(3) Junction Box has 2'/^" illuminated bulls-eye
showing ramp and station number.
(4) Post down light prevents accidents.
(5) Speaker cone protected by perforated disc
even a pin can't penetrate.
(6) Volume control knob without screws—prevents
tampering.
(7) L-Pad volume control means operation of I
speaker does not affect any of the others.
(8) Simplified thumb screw binding post connections
means quick and simple installations.
S. 0. S. CINEMA SUPPLY CORP.
Dept. C. 602 West 52nd St., N. Y. 19
DRIVE-INS!
Seat pedestrian-patrons in
(^metican
Outdoor
Theatre Chairs
Cradteform seals and deepcurved
backs iniure comfort.
Bock end leat slali ore solid
wood. All ports durobly flnist>ed
for outdoors— hardware
treated tor rust-resislonce.
(Also ovoiloble for attaching
to risen.) Write for details.
AMERICAN SEATING COMPANY
Grond Rapids 1, Michigon
Branch Offices and Distributors in Principol Cities
Merchandising Candy
For Summer Profits
(Continued from page 29)
creams and hard candies. Then there are
the coconut, marslimallow, licorice, fudge
nougat and caramel candies. Add to these
the variety of summer finishes given these
confections such as icings, granular sugar,
crisp sugar shells, and summer chocolate
coatings.
The buyer finds these numerous combinations
in wrappings and packages of all
descriptions, and in weights and sizes to
retail at all price ranges. He has many
choices in selecting the kinds which will
appeal to his patrons and fit in with his
methods of serving them.
CARE IS ESSENTIAL
Proper care of candies in warm weather
pays off not only in holding down losses
from spoilage, but also in affecting favorably
patronage at the theatre's candy counters
and vending machines the year around.
While children are neither as discriminating
nor as conscious of the condition
and quality of the sweets they consume
as their elders, these factors make a real
difference to adults.
Good care begins the moment the shipping
cartons arrive. It is not only important
to avoid crushing packages but is also
vital to store them in a clean, well ventilated,
cool and dry stock room. The stock
should be kept off the floor on shelving,
with ventilation space above and below the
shelving. These conditions are necessary to
preserve freshness of all types of goods.
The care of candy display cases and
other containers at the point of sale is
likewise important. Cases should be kept
clean and arranged to stimulate patron
appetite at all times. Sticky or off-color
FAMOUS eefdt4A^ ^L^en,
MINIATURE TRAIN
Orerating now in more tlian iOO
leading parks in the United States,
with gratifyino results.
candles should be removed as soon as they
show signs of undesirability.
Obviously, confections should never be
exposed to the sun when on display and
in the cases should also be protected from
the heat of electric lights.
Refrigerated show cases pay for themselves
in merchandising chocolate candies,
fancy packages, and nut confections. However,
in the absence of air conditioning
and refrigerated display cases, an electric
fan placed in a display case where the
doors are kept partly open, helps greatly in
keeping the temperature down.
MERCHANDISING TECHNIQUES
Selling candy in the summer calls for
emphasis upon coolness and refreshing
taste. The entire confectionery section
should reflect this inviting atmosphere. It
goes without saying that if the attendants
are pleasant and neatly dressed in white
or light colored uniforms, they will be an
asset to the setting.
It pays to change the displays often,
keeping them neat and fresh with touches
of summer colors, flow-ers, and attractive
display materials. Sketches and pictures
suggesting the cool breezes of the sea and
mountains can be used, when appropriate,
to enhance the overall effect.
Generous space between candies on special
display adds to the airiness and suggestion
of coolness where overcrowding
prompts a negative reaction in warm
weather.
Still, there is advantage in mass display
when featuring specials. Every season
of the year has its popular candy specialties,
which the successful merchandiser
exploits with enthusiastic showmanship.
The numerous summer specialties, ranging
from summer candy bars to transparent
packages in various sizes and assortments,
afford a wide selection for special promotion.
World's Largest Designer, Builder and Manufacturer
of Roller Coasters 0!d Mills, Mill Chutes, Fun Houses, Kiddie Ferris Wheels, Kiddie Roller Coasters.
(Roller Coaster Chain. Rails and Equipment on hand). Equipment and parts on hond for shipment
from stock.
Inquire direct or use FREE post card in this issue, staling this ad's Key number, 48-C.
NATIONAL AMUSEMENT DEVICE CO.- Dayton 7, Ohio
48 The MODERN THEATRE SECTION