Boxoffice-July.01/1950

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The following concerns have recently
filed copies of interesting descriptive literature
with the Modern Theatre Information
Bureau. Readers who wish copies may
obtain them promptly by tising the Readers'
Bureau post card in this issue of The Modern
Theatre.
L-777 A WELL ILLUSTRATED bOOklct Of
four pages, printed in two colors, describes
the use of Stonhard resurfacer for patching
broken floor surfaces, or completely
renewing them.
According to the manufacturer, this
product is ideal for use over wood, concrete,
composition or brick floors. A sample
drum of the product is offered for
trial use at no cost.
L-1096 Equipment and technique of
operating the Welch Supercloud insect control
system, designed for drive-in theatre
application, is described in a four-page
publication of Welch Equipment, Inc.
Included in the literature are mentions
of the jeep-mounted fogging spray, the
hand pressure sprays and painting applications
of the equipment.
L-1097 A COLORFtTL SINGLE-SHEET Of the
Lake Erie Chemical Co. tells of its Lecco
Safety Lite which can be attached to the
lens of any standard flashlight in a moment
for use in signaling drive-in theatre
patrons.
Consisting of a rectangle of clear plastic
with a base of the color light desired, the
column not only throws a spot type of
beam from the end, but glows in color
along its 4%-inch length.
L-1098 Alton Mfg. Co. describes its
evaporative air washing units for summer
comfort conditioning in a double-fold mailing
piece, attractively printed in two colors.
Sizes, specific uses, and a list of present
users of the system are included.
L-1099—A SINGLE-SHEET mailing folder
with return postal card describes and illustrates
the new model Hollywood Servemaster
popcorn warmer. Outstanding features
of the unit include good visibility
of product, simulation of corn popping in
plastic-faced animator bubble and large
storage
capacity.
L-HOO—A DETAILED TWO-PAGE mimeographed
letter of Dunmore, Inc., gives a
number of reasons for the use of its Bak-
Pak drink dispensing units which carry
either carbonated or non-carbonated cold
drinks as well as hot drinks. A comparison
of costs and profits between Bak-Pakdispensed
soft drinks and their bottled
cousins is included.
L-1101 Two BOOKLETS DEALING With the
Sentry Air-Terminal TC starter are now
available from the Industrial Starter Corp.
Features of the new starter include preheating,
automatic resetting and cut-out.
The Air-Thermal design eliminates erratic
firing action and has a no-blink feature
which is said by the manufacturer to protect
ballasts. The second booklet gives a
diagramed outline of the fundamentals of
fluorescent lamps and starters. It also includes
a chart on fluorescent starters compared
by type.
L-1102
Ice Cream Freezing and dispensing
equipment is the subject of a new eightpage,
two-color catalog issued by the Sweden
Fi-eezer Mfg. Co. It gives a comprehensive
picture of the Sweden line of
batch and continuous freezers, with emphasis
placed on soft ice cream freezing
and dispensing. A page is devoted to a discussion
of food costs in the various methods
of dispensing ice cream, and the catalog
shows the Sweden line of combination
hardening-dispensing cabinets.
The various models are illustrated and
accompanied by complete specifications. A
cutaway of a double-head floor Model 1-131
is used to point out conveniences and features
of the equipment.
L-U03 Crys-Glas, a light wall tile that
can be applied to wood, plaster, metal or
cement surface, is discussed in an attractive
brochure issued by the Dearborn Glass
Co. Step-by-step procedures in the installation
of Crys-Glas are pictured, as well as
detailed instructions on completing each
phase of installation. Methods of cutting
and drilling the 'ij -inch-thick glass are
also given.
For
YOUR
BOXOFFICE
Engraved by
our excliuiT*
process on lucite
to your
specifications.
lAMOllTE
Bi
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilities assure
OVERNIGHT service from coost to coast.
Plastic Signs Engraved for the Entire Theatre
Send for Folder
'Pal pend
Edgar Bowman
114 W. 21al St..
New York 11. N. Y.
GEORGE VALLEY— of the Strand
Theatre in Winooski, Vt., says:
"My theatre has been serviced
by the RCA Service Company
for the past eight years—and
I have always found it to be
the finest."
To get the benefits of RCA Service
write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.
^^^l^^T^S^S^IlL^
Adv
ONAN EMERGENCY
ELECTRIC PLANT
You are protected against power interruption or
restrictions on your use of electricity with an
Onan Standby Plant. In case of power failure the
Onan Plant takes over the entire power load
within seconds automatically, and the show goes
on. When power use is curtailed, just switch to
your Onan Plant for all the current you need.
Low in cost, simple to install. Ruggedly built
and dependable. 1,000 to 35,000 watts A.C.
D. W. ONAN & SONS INC.
7(/-UU^ "PoUex
ni rn "third dimension"
A U Ll n silhouette letters
— PLASTIC AND CAST ALUMINUM —
"JtEMOV>l-f>INEL" Giait-in-Frame Uniti
ADLER SILHOUETTE LETTER CO.
3021 W. 36th St., Chicago 1451 8w«y,N.Y.C.
BOXOFFICE July 1. 1950 65