Boxoffice-July.01/1950
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RESEARCH BUREAU<br />
for<br />
MODERN THEATRE PLANNERS<br />
ENROLLMENT FORM FOR THE INFORMATION<br />
The MODERN THEATRE<br />
PLANNING INSTFTUTE<br />
825 Van Brunt Blvd.<br />
Kansas City 1, Mo.<br />
7-1-50<br />
Quimby Theatres Plans Two Houses<br />
In Connection With Shopping Areas<br />
FORT WAYNE. INC.—Helen M. Quimby<br />
Realty Corp. plans two new theatre buildings<br />
in this area in connection with proposed<br />
shopping centers. However, zoning<br />
obstacles have delayed construction.<br />
One of the shopping centers is planned<br />
south and east of Rudisill and Anthony<br />
boulevards and is known as Southeast Village<br />
shopping center. It will include several<br />
stores as well as a theatre. The site must<br />
be rezoned from an A and B district to a<br />
D district. It has been approved by the<br />
city plan commission and now awaits favorable<br />
action by city council.<br />
The other shopping center would be known<br />
as the Northeast Quimby shopping center, on<br />
a nine-acre tract at Crescent and Vance<br />
avenues, and would require changing the land<br />
from an A to C district. The center also<br />
would include a theatre and several retail<br />
stores. The rezoning ordinance for Northeast<br />
shopping center has been referred to the<br />
city plan commission for hearing.<br />
now boxoffice of bent plate gla.ss and stainless<br />
steel. Remodeling work will not interfere<br />
with the continuous operation of the<br />
Naper, said the management.<br />
Walk-In Theatre Opened<br />
By Charles J. Hoffmann<br />
EAST ST. LOUIS. ILL.—Hoffmann's Open<br />
Air Walk-In Theatre has been opened at 539<br />
North Eighteenth St. by Charles J. Hoffmann,<br />
who operates the free theatre in the yard of<br />
his home.<br />
Hoffmann said that the neighborhood theatre<br />
has been remodeled and the policy of free<br />
admission for children, established last year,<br />
is being continued. Those attending the<br />
theatre are asked to bring their own seats.<br />
A .special program was held recently with<br />
donations accepted for St. John's orphanage<br />
near Belleville, which recently awarded contracts<br />
for $795,935 of new buildings. There<br />
was a special film feature and a stage show.<br />
Gentlemen:<br />
Please enroll us in your RESEARCH BUREAU<br />
to receive information regularly, as released, on<br />
the following subjects for Theatre Planning:<br />
n Acoustics n Lighting Fixtures<br />
D Air Conditioning g Plumbing Fixtures<br />
n Architectural Service<br />
n "Black" Lighting<br />
Q Projectors<br />
n Projection Lamps<br />
Building Material<br />
Seating<br />
Carpets<br />
„_ . ,, .. nlj<br />
Signs and Marquees<br />
Com Machines<br />
a<br />
D Complete Remodeling Sound Equipment<br />
D Decorating<br />
Television<br />
D Drink Dispensers D Theatre Fronts<br />
Drive-In Equipment D Vending Equipment<br />
n Other Subjects<br />
Theatre<br />
Seating Capacity.. .<br />
Address<br />
City<br />
Slae<br />
Signed ...<br />
Postage-paid reply cards for your further convenience<br />
in obtaining informotion are provided in The MODERN<br />
THEATRE RED KEY SECTION (Nov. 19, 1949).<br />
88<br />
Strand to Be Remodeled<br />
At Kendallville, Ind.<br />
KENDALLVILLE, IND.—The Strand Theatre<br />
here will be remodeled and enlarged<br />
during an extensive expansion program recently<br />
launched by Robert L. Hudson, Richmond,<br />
Ind., for more than 20 years owner<br />
and operator of the house. Cleon Point is<br />
manager of the theatre. A new front will<br />
be installed, and the boxoffice will be moved<br />
from the lobby to the front of the building.<br />
The present balcony will be made sniiiller,<br />
and the new plan will permit the addition<br />
of approximately 250 new seats.<br />
A new auditorium floor will be laid, and<br />
new heating and air conditioning systems<br />
will be installed. Other improvements will include<br />
new lounges for men and women. Tlie<br />
entire building will be redecorated. Storerooms<br />
adjoining the theatre also will be<br />
modernized and redecorated. The theatre will<br />
be closed to permit major changes in the<br />
rebuilding program, but it will remain in<br />
operation during a portion of the work, according<br />
to Point.<br />
Anderson Theatre Corp.<br />
Remodels Naper Theatre<br />
NAPERVILLE, ILL.—Work on the remodeling<br />
and enlarging of the Naper Theatre has<br />
been started by the Anderson Theatre Corp.,<br />
operators.<br />
Walter Matekaitis, local manager, said the<br />
contract has been awarded to Hartley Nel-<br />
.son. The Belding Engineering and Con.truction<br />
Co. is installing large steel beams whic'i<br />
will carry the upper stories of the buildinR<br />
so that the auditorium post can be removed.<br />
The Naper is to be reseated with Kioehler<br />
Pu.sh-back chairs. The theatre will have an<br />
increased seatmg capacity and will be recarpeted<br />
with Crestwood carpeting. Lobby<br />
and foyers are to be entirely revampea and<br />
the theatre is to be relighted with indiricl<br />
lighting fixtures.<br />
An air conditioning system will also be<br />
installed. A porcelain enamel and stamles.^<br />
steel front is to be installed as well as a<br />
Beacon Drive-In Leased<br />
PORTLAND, IND. — The new Beacon<br />
Drive-In erected by the Portland Theatre<br />
Realty Co. near here has been leased by<br />
Dick Norton of Redkey, Ind. Norton built<br />
and has been operating the Key Theatre<br />
here about two years.<br />
MR. INDOOR<br />
THEATRE OWNER<br />
KEEP A STEP AHEAD<br />
OF COMPETITION<br />
. . .<br />
Get set to increase your boxoffice<br />
this Fall. Ballantyne is ready to help<br />
you with the opportunity you<br />
have been waiting for . . .<br />
Sound and Projection<br />
Equipment<br />
ACTUALLY COSTS<br />
15% to 30% LESS<br />
than<br />
comparable equipment!<br />
PROJECTION EQUIPMENT CO.,<br />
Union City, Indiana<br />
Complole Tlieatie Equipment & Supplies<br />
BOXOFFICE<br />
:: July 1, <strong>1950</strong>