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Boxoffice-July.01/1950

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RESEARCH BUREAU<br />

for<br />

MODERN THEATRE PLANNERS<br />

ENROLLMENT FORM FOR THE INFORMATION<br />

The MODERN THEATRE<br />

PLANNING INSTFTUTE<br />

825 Van Brunt Blvd.<br />

Kansas City 1, Mo.<br />

7-1-50<br />

Quimby Theatres Plans Two Houses<br />

In Connection With Shopping Areas<br />

FORT WAYNE. INC.—Helen M. Quimby<br />

Realty Corp. plans two new theatre buildings<br />

in this area in connection with proposed<br />

shopping centers. However, zoning<br />

obstacles have delayed construction.<br />

One of the shopping centers is planned<br />

south and east of Rudisill and Anthony<br />

boulevards and is known as Southeast Village<br />

shopping center. It will include several<br />

stores as well as a theatre. The site must<br />

be rezoned from an A and B district to a<br />

D district. It has been approved by the<br />

city plan commission and now awaits favorable<br />

action by city council.<br />

The other shopping center would be known<br />

as the Northeast Quimby shopping center, on<br />

a nine-acre tract at Crescent and Vance<br />

avenues, and would require changing the land<br />

from an A to C district. The center also<br />

would include a theatre and several retail<br />

stores. The rezoning ordinance for Northeast<br />

shopping center has been referred to the<br />

city plan commission for hearing.<br />

now boxoffice of bent plate gla.ss and stainless<br />

steel. Remodeling work will not interfere<br />

with the continuous operation of the<br />

Naper, said the management.<br />

Walk-In Theatre Opened<br />

By Charles J. Hoffmann<br />

EAST ST. LOUIS. ILL.—Hoffmann's Open<br />

Air Walk-In Theatre has been opened at 539<br />

North Eighteenth St. by Charles J. Hoffmann,<br />

who operates the free theatre in the yard of<br />

his home.<br />

Hoffmann said that the neighborhood theatre<br />

has been remodeled and the policy of free<br />

admission for children, established last year,<br />

is being continued. Those attending the<br />

theatre are asked to bring their own seats.<br />

A .special program was held recently with<br />

donations accepted for St. John's orphanage<br />

near Belleville, which recently awarded contracts<br />

for $795,935 of new buildings. There<br />

was a special film feature and a stage show.<br />

Gentlemen:<br />

Please enroll us in your RESEARCH BUREAU<br />

to receive information regularly, as released, on<br />

the following subjects for Theatre Planning:<br />

n Acoustics n Lighting Fixtures<br />

D Air Conditioning g Plumbing Fixtures<br />

n Architectural Service<br />

n "Black" Lighting<br />

Q Projectors<br />

n Projection Lamps<br />

Building Material<br />

Seating<br />

Carpets<br />

„_ . ,, .. nlj<br />

Signs and Marquees<br />

Com Machines<br />

a<br />

D Complete Remodeling Sound Equipment<br />

D Decorating<br />

Television<br />

D Drink Dispensers D Theatre Fronts<br />

Drive-In Equipment D Vending Equipment<br />

n Other Subjects<br />

Theatre<br />

Seating Capacity.. .<br />

Address<br />

City<br />

Slae<br />

Signed ...<br />

Postage-paid reply cards for your further convenience<br />

in obtaining informotion are provided in The MODERN<br />

THEATRE RED KEY SECTION (Nov. 19, 1949).<br />

88<br />

Strand to Be Remodeled<br />

At Kendallville, Ind.<br />

KENDALLVILLE, IND.—The Strand Theatre<br />

here will be remodeled and enlarged<br />

during an extensive expansion program recently<br />

launched by Robert L. Hudson, Richmond,<br />

Ind., for more than 20 years owner<br />

and operator of the house. Cleon Point is<br />

manager of the theatre. A new front will<br />

be installed, and the boxoffice will be moved<br />

from the lobby to the front of the building.<br />

The present balcony will be made sniiiller,<br />

and the new plan will permit the addition<br />

of approximately 250 new seats.<br />

A new auditorium floor will be laid, and<br />

new heating and air conditioning systems<br />

will be installed. Other improvements will include<br />

new lounges for men and women. Tlie<br />

entire building will be redecorated. Storerooms<br />

adjoining the theatre also will be<br />

modernized and redecorated. The theatre will<br />

be closed to permit major changes in the<br />

rebuilding program, but it will remain in<br />

operation during a portion of the work, according<br />

to Point.<br />

Anderson Theatre Corp.<br />

Remodels Naper Theatre<br />

NAPERVILLE, ILL.—Work on the remodeling<br />

and enlarging of the Naper Theatre has<br />

been started by the Anderson Theatre Corp.,<br />

operators.<br />

Walter Matekaitis, local manager, said the<br />

contract has been awarded to Hartley Nel-<br />

.son. The Belding Engineering and Con.truction<br />

Co. is installing large steel beams whic'i<br />

will carry the upper stories of the buildinR<br />

so that the auditorium post can be removed.<br />

The Naper is to be reseated with Kioehler<br />

Pu.sh-back chairs. The theatre will have an<br />

increased seatmg capacity and will be recarpeted<br />

with Crestwood carpeting. Lobby<br />

and foyers are to be entirely revampea and<br />

the theatre is to be relighted with indiricl<br />

lighting fixtures.<br />

An air conditioning system will also be<br />

installed. A porcelain enamel and stamles.^<br />

steel front is to be installed as well as a<br />

Beacon Drive-In Leased<br />

PORTLAND, IND. — The new Beacon<br />

Drive-In erected by the Portland Theatre<br />

Realty Co. near here has been leased by<br />

Dick Norton of Redkey, Ind. Norton built<br />

and has been operating the Key Theatre<br />

here about two years.<br />

MR. INDOOR<br />

THEATRE OWNER<br />

KEEP A STEP AHEAD<br />

OF COMPETITION<br />

. . .<br />

Get set to increase your boxoffice<br />

this Fall. Ballantyne is ready to help<br />

you with the opportunity you<br />

have been waiting for . . .<br />

Sound and Projection<br />

Equipment<br />

ACTUALLY COSTS<br />

15% to 30% LESS<br />

than<br />

comparable equipment!<br />

PROJECTION EQUIPMENT CO.,<br />

Union City, Indiana<br />

Complole Tlieatie Equipment & Supplies<br />

BOXOFFICE<br />

:: July 1, <strong>1950</strong>

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