Boxoffice-July.01/1950

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. . Gene OKLAHOMA The Warner here held the southwestern premiere of "Return of the Frontiersman." As an added attraction the Warner had the Kiltie band and Boy Scouts Indian dancers in front of the theatre for an evening appearance. Cathy U'Doiinell played the lead in "Our Town" at the Home June 28. 29. The Wayne Campbell Players offered this production as their .second stage venture. The film star is a former local resident, and is a former student of Campbell's. A popular price policy prevails for the stage offerings. . . . The Ritz Theatre had some after-hour visitors. However, the overturned safe had not been opened . . State Tax commission reports the April sales tax receipts topped the same month in 1949 by 9.35 per cent . . . There was an 18.71 per cent increase in sales :ax for the same period for other amusements and athletic events Theatres and tent shows recorded a large . increase in use taxes during last April in comparison to Other amusements and athletic April 1949 . . . events show-ed a 51.95 per cent decrease in April. Dee Fuller takes over the management of the Municipal auditorium on July 1. Meantime, he is looking around under the supervision of Jimmy Burge who has resigned to become special events director for the Oklahoman Publishing Co. Burge will vacation from July 1 until August 1 when he will report to his new job. Dee left the Criterion for the auditorium on June 15. Lucille Ryman, head of the MGM talent department, interviewed girls in Oklahoma City, Norman and Chickasha in search of an Indian maiden to play opposite Clark Gable in "Across the Wide Missouri." She went from the city to Houston to continue her search. She also was looking for a Negro singer in the city to play in "Show Boat." COMPLETE DRIVE-IN EQUIPMENT Stormy Meadows BLEVINS POPCORN CO. 302 V2 S. Harwood DALLAS, TEXAS CITY Bob Itrowney ol the Will KoRcrs Theatre, operated by Video Independent Theatre circuit, made the news when he found a billfold in a downtown phone booth and gave it to the Daily Oklahoman for return to the owner, a nurse, who promi.sed she'd see that he got some gentle care without charge, if lie ever got sick. The Home has been robbed again, this tin;e for $400, and it .seems the robber pretty well knew his way around. Charles Smith, manager, reported the thief got through three locks tlien relocked them to escape with the funds. Smith and his assistant Vonely Alden found Smith's door open Saturday morning (24). He said he'd locked it upon leaving the night before. He checked the money box but found it locked so he didn't check further then. However, later he went to the cabinet for funds and found the money mi.ssing in two cash drawers. Both boxes had been relocked and nothing else was disturbed. BOXOFFICE correspondent Polly Trindle is back at work after a holiday on the west coast. While in the vicinity such films as MGM's "Grounds for Marriage," Republic's "Black Hills" and Warners' "The West Point Story" were seen in the making. Kathryn Grayson is starring in the MGM epic with Van Johnson and Barry Sullivan. Final work on the film was to be completed the week of June 26, and the singing star planned to take off on a European junket in mid-July if her company consents. With her on the journey will be her voice teacher, Mrs. Minnaletha White, former Oklahoma City resident and OU faculty staffer. Mr^ 'Vhite, who discovered Kathryn manv touring v"'^'^ the city recently after abou"" ^^^^ . . . W. D. to return to Hollywood Stewart tcf'^coac':. T>a^-> and ' others. . . . Visited 20th-Pox On the "Black Hills" set were Rod Cameron, Adrian Booth, Chill Wills and Forrest Tucker. Wills had just signed another contract Out at Warner studio with Republic . . . on "The West Point Story" set stars James Cagney, Virginia Mayo and Gordon Mac- Rae were in action for lunch and a tour of the lot . . . At luncheon in the MGM commissary, visited with George Murphy who asked that his best wishes be extended to friends in Oklahoma . Autry has completed his first TV picture and said the first release would be in the east in July. His sponsor has bought the eastern market only. The westerns, he said, will run 27 '2 minutes and each print will be a separate story. Tlie sponsor of his CBS radio show also will sponsor his video show. Another Oklahoma boy making strides Is Bruce Cowling, formerly of Eufaula, who is signed with MGM. He took John Hodiak's part in a Loretta Young starring vehicle. The picture had just been finished and should be ready for distribution soon. . . The The Morris Loewensteins of the Majestic in Oklahoma City observed their wedding anniversary in June . . . "Ma and Pa Kettle Go to Town" is new with three Cooper Foundation situations, the Criterion, Plaza "Annie Get Your Gun" held and Ritz . . . at the Midwest for a second week . Daily Oklahoman's Sunday tabloid section has a new film reviewer, Jeannette Hopkins, who also is a comparatively new editorial reporter on the Oklahoma City Times. Jeannette replaces Paul Hood as film columnist for the Sunday feature section. Paul, assistant city editor of the Times, has been writing up local theatre bills since Ernestine Brown Gorman left the paper many montlis ago. Mr. and Mrs. Paul Townsend are vacationing. They are touring the western section of the nation by car. Paul is manager of the WB-owned Midwest Theatre here . . . The new Stovall, a conventional hou.se, was opened Thursday i22) in Sayre, Okla. George Stovall, partner with Video Independent Theatres at Sayre, is manager. Th« new Video situation's opening drew Henry S. Griffing, Claude F. Motley, C. O. Fulgham, Roy Avey, Cliff White, Roger Rice and Bob Clark, all of Video's home office in the city. Grover Livingston, manager of the Warner Bi-os. exchange here for about the last two years, has been transferred to Charlotte, N. C. as head of that city's branch. Livingston left by plane Monday (26) to assume his new duties. Doak Roberts, Dallas, Warner district manager, came to the city to direct the office until Livingston's successor could be named. Livingston, who started on the Row with MGM many years ago. worked with the company in many capacities, including shipper, booker and salesman, until about four years ago W'hen he switched to Warner Bros. as salesman. During World War II, he served in the army. Seibert Worley of Shamrock, Tex., was here Monday and Tuesday (26, 27) on film business and said his new Pioneer Drive-In opened recently and is doing a good business. He was at the weekly bingo and party night . . Johnny Jones jhawnee and John Gray of Sand Springs were visitors . . . C. H. "Buck" Weaver went to the doctor Tuesday (27i and was pronounced fit as a fiddle. Weaver w-as injured in a car wreck in March. thea(;re in^ xent 22 Monday . A trade and press screening of Paramount's "The Furies" Monday (26) was attended by 325 persons. The showing was at the Ritz and was by invitation. The picture was well received. Ed Thome to Manage Oklahoma City House OKLAHOMA CITY—Ed Thorne, who has been with the Cooper Foundation theatre circuit for 16 years, has assumed the management of the Criterion Theatre here. Thorne has been manager of the Capitol Theatre in the Capitol Hill business section of Oklahoma City for the last four years. He came to the city from Pueblo. Colo. He started with the CF chain in Colorado Springs During his term as manager of the Capitol the lobby was rearranged and redecorated, new seats were installed as well as a new refrigeration plant. The billings at the Capitol have improved with the theatre becoming a first run situation. Thorne is a member of the chamber of commerce and Lions club, both in Capitol Hill. He plans to retain his Hill affiliations. Replacing Thorne at the Capitol is Larry Jensen of Lincoln, Neb. Jensen is married and has one child. Thorne has two sons. 76 BOXOFFICE :: July 1, <strong>1950</strong>
They grow 'em big in Texas . . . and when it comes fo popcorn, Charles E. Darden is the biggest of them all. His Chas. E. Darden & Co., Inc., sells just about everything the popcorn man needs, all over Texas and the Southwest. Naturally, Charlie Darden didn't get big just because people like his friendly good nature. He had to deliver quality merchandise, too. So the fact that Mr. Darden recommends POPEX means a lot. POPEX is packaged in convenient sizes for large and small users. For popcorn that will bring the customers back for more . . . for dollars saved in clean-up time ... use POPEX! use POP^X "The delicate seasoning of POPEX brings out the natural flavor of the corn," says Mr. Darden "and because POPEX is a pure cocoanut oil seasoning, it resists rancidity, does not coagulate under heat, and does not gum up the popcorn machines." DURKEE FAMOUS FOODS Eilablished ?857 BERKELEY NEW YORK • CHICAGO • LOUISVILLE „,.^^ DURKEES POPEX BOXOFFICE :: July 1, <strong>1950</strong> 77
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
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Town Reod«r\hip' Marion 230,814 Ne
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and and "You ' Moy'ies Are Better T
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READ THIS TRAVEL FOLDER about the s
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29 THCH'
Page 24 and 25: Tliere Paramount s The Furies' A Dr
Page 26 and 27: 7i^€Uî«t^to*i PVEN THOUGH IT GO
Page 28 and 29: . . Robert — . . . Sherry ^cCitfC
Page 30 and 31: Oh. — CIVIL WAR General Nathan Be
Page 32 and 33: Theatre Construction, Openings and
Page 34 and 35: Mmm immmui aiKic IN THEIR THIRD WEE
Page 36 and 37: Cheyenne Stores, Paper, Radio Suppo
Page 38 and 39: Showman's Big Guns Sell War Films L
Page 40 and 41: FRANCHISES AVAILABLE NOW! Theatre m
Page 42 and 43: . . Martita . . David I . . . Georg
Page 44 and 45: . . Prances . . Al . . Harold . . T
Page 46 and 47: . . Harry — — —— — ALBANY
Page 48 and 49: ECA Names For German WASHINGTON—T
Page 50 and 51: STUDIO PERSONNEUTIES Barnstormers C
Page 52 and 53: J Hugo Jorgenson of Idaho Wins at G
Page 54 and 55: I . . Jean . . Fred — . . M. . .
Page 56 and 57: . . FYank . . Stan . . Loke SAVE 1
Page 58 and 59: D E S MOINES gcreenings of the 20th
Page 60 and 61: . . . William . . Jimmy . . Night O
Page 62 and 63: DRIVE-INS, ATTENTION! More Light at
Page 64 and 65: MR. INDOOR THEATRE OWNER KEEP A STE
Page 66 and 67: . . Salesman SAVE 15% to 30% on you
Page 69 and 70: . . with HART BEATS r"LOYD STOWE, w
Page 71 and 72: and ! so. CAROLINA Attending the re
Page 73: STARS VISIT OKLAHOMA—When Republi
Page 77 and 78: CENTURY THEATRE SUPPLY CO. -SOLD BY
Page 79 and 80: — . . . Edward 'Love Happy' Gross
Page 81 and 82: New Frisina Drive-In To Bow at Litc
Page 83 and 84: ' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89 and 90: — Showmen Start Drive To Repeal F
Page 91 and 92: SUPERIOR MOTION PICTURE SUPPLY COMP
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
Page 117 and 118: satility of today's carpet looms as
Page 119 and 120: OF INTEREST TO ALL THEATRES Here's
Page 121 and 122: period, Chinese, Egyptian, French,
Page 123 and 124: CuUstan Carpet ioBtalled by Joe Hom
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An interesting and somewhat unique
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Is your theatre carpet as dated as
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first post office and the first chu
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2,700 YARDS OF MOHAWK in the new Ra
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• ADDED INCOME OPPORTUNITIES FOR
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. I Phone MAKE BOW AT NATIONAL MEET
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NEW CASCADE KETTLE- PROVED IN 1000-
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DELIGHTFUL TO LOOK AT . . . economi
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l»!l i It's a Smash Hitaf the Box
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' YOU A Drive-in Construction I p i
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, ^KMfie^ 2 INCHES on the end of YO
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The New, Completely Silent, Fully E
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— •mv iSSERlB^^reNqE^^ÂRBAW^^W
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: shaded portion of the sketch will
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) Martin Circuit Forms Construction
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. . \ READERS' BUREAU For further i
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imsmmmm EQUIPMENT & DEVELOPMENTS Cy
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Blizzard Snow Cone Outfit P-484 Com
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— Combination Scrubber-Vocuum P-4
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Dual Drink Dispenser Added P-495 To
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— Traffic Problems at Drive-ins P
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— — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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