Boxoffice-July.01/1950

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. . John . . Ernest . . . Charles CLEVELAND Mai Wolf, Warner Ohio zone manager, and his wile celebrated their 25th wedding anniversary last Sunday (23) with a reception and dinner at their home in Shaker Heights. Here to share in the celebration were Wolf's sister, Mrs. A. H. Albert, his nephew Charles, Eileen Swidler, Mrs. Ben Adler of San Antonio. Te.x., Mr. and Mrs. Ben Adler and the Irving Gandalls of Chicago . . . "Stu" Cangney and his wife are entertaining their daughter Jane Duncan and her two sons of Wellsburg. Pa. Yarro Miller, Warner office manager, and his family are headed for an Ocean Grove, N. J., vacation . . . Milton A. Mooney and Hershel McManus of Cooperative Theatres reportedly have purchased the Lyceum Theatre. Cleveland, from Albert E. Ptak and hi.s brother . J. Maloney. MGM central .sales division manager, and Sam Galanty and Louis Astor, Columbia officials, attended the opening of M. B. Horwitz" luxurious State Theatre in Cuyahoga Falls. George Wakely of the Limelite Theatre, Woodville, was on Filmrow doing his own booking . . . Theatre owners with cooling; systems are taking advantage of the 90 degree heat to advertise the fact that "It's Cool Inside," on 7x5-inch stickers embellished with a picture of a penguin and prominently displayed in the ticket booth. Eagle Lion Cliissics District Manager Milt Cohen's friends had a hard time recognizing him without the 80 pounds he has lost during the last few months . Schwarti?, president of the Cleveland Motion Picture Exhibitors A.ss'n, has joined the suburbanite.s living in Shaker Heights. He sold his city home and has moved into one of the newer apartment houses. . . . Bert Bert Lefkowich, Community circuit, was gue t of honor at a bachelor dinner in the Alhambra grill, staged and attended by practically the entire film personnel and Alice Shaw of this city were married June 29 and are honeymooning in Bermuda Rich, former Warner district manager now turned exhibitor, is introducing a dish giveaway deal July 12 at his Harbor Theatre, Ashtabula, which he owns in partnership with Ed Brown. He also owns the Clyde. Clyde: Strand, Fremont, and State, Danville, Ky. . . . RKO's Major Thompson was in town for a one-day visit with RKO Palace Manager Max Mink. . . . Harold Greenberger of the Esquire became a father for the -second time and Henry Greenberger. Community circuit official, became a grandfather for the eighth time when a girl was born in St. Luke hospital to Mrs. Harold Greenberger. She has been named Susan Lyn by her 2-year-old brother Bruce Paul Foster, owner of the subsequent run King, believes patrons will trek back to the theatres after a summer of outdoor activities. Cleveland exhibitors have found that sneak previews of unannounced pictures are "bringing 'em in." The sneak showings are in addition to the advertised program. This is RCA CARPETS Custom Loomed for Theatres Best Buy in Carpets Now you can buy carpet custom loomed for use in your theatre. Your requirements for long wear, your preferences in color, your need for arresting patterns—have all been transformed into Wiltons of outstanding durability, beauty and low price in the new RCA Theatre Carpets. To assure theatre owners of the best buy in floor covering, RCA has entrusted its carpet requirements to the Thomas L. Leedom Company of Bristol, Pa., specialists in attractive contract carpet— floor covering that has proved its wearability in heavy traffic areas such as theatres, hotels, and other public places for scores of years. Before you buy another yard of carpet, come in and see the RCA Theatre Carpet line now on display. OLIVER THEATRE SUPPLY CO., INC E. 23rd & Payne Ave. Cleveland 14, Ohio TOwer 1 -6934-5
SUPERIOR MOTION PICTURE SUPPLY COMPANY 84 Van Broom St. Pittsburgh, Pennsylvonio SOLD BY THEATRE EQUIPMENT COMPANY 109 Michigan St. Toledo 2, Ohio AKRON THEATRE SUPPLY CO. DAYTON FILM, INCORPORATED 936 East Market St. Akron 10. Ohio 2227 Hepburn Ave. Doyton 6, Ohio BOXOFFICE :: July 1, <strong>1950</strong> 93
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
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Town Reod«r\hip' Marion 230,814 Ne
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and and "You ' Moy'ies Are Better T
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READ THIS TRAVEL FOLDER about the s
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29 THCH'
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Tliere Paramount s The Furies' A Dr
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7i^€Uî«t^to*i PVEN THOUGH IT GO
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. . Robert — . . . Sherry ^cCitfC
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Oh. — CIVIL WAR General Nathan Be
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Theatre Construction, Openings and
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Mmm immmui aiKic IN THEIR THIRD WEE
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Cheyenne Stores, Paper, Radio Suppo
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Showman's Big Guns Sell War Films L
Page 40 and 41: FRANCHISES AVAILABLE NOW! Theatre m
Page 42 and 43: . . Martita . . David I . . . Georg
Page 44 and 45: . . Prances . . Al . . Harold . . T
Page 46 and 47: . . Harry — — —— — ALBANY
Page 48 and 49: ECA Names For German WASHINGTON—T
Page 50 and 51: STUDIO PERSONNEUTIES Barnstormers C
Page 52 and 53: J Hugo Jorgenson of Idaho Wins at G
Page 54 and 55: I . . Jean . . Fred — . . M. . .
Page 56 and 57: . . FYank . . Stan . . Loke SAVE 1
Page 58 and 59: D E S MOINES gcreenings of the 20th
Page 60 and 61: . . . William . . Jimmy . . Night O
Page 62 and 63: DRIVE-INS, ATTENTION! More Light at
Page 64 and 65: MR. INDOOR THEATRE OWNER KEEP A STE
Page 66 and 67: . . Salesman SAVE 15% to 30% on you
Page 69 and 70: . . with HART BEATS r"LOYD STOWE, w
Page 71 and 72: and ! so. CAROLINA Attending the re
Page 73 and 74: STARS VISIT OKLAHOMA—When Republi
Page 75 and 76: They grow 'em big in Texas . . . an
Page 77 and 78: CENTURY THEATRE SUPPLY CO. -SOLD BY
Page 79 and 80: — . . . Edward 'Love Happy' Gross
Page 81 and 82: New Frisina Drive-In To Bow at Litc
Page 83 and 84: ' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89: — Showmen Start Drive To Repeal F
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
Page 117 and 118: satility of today's carpet looms as
Page 119 and 120: OF INTEREST TO ALL THEATRES Here's
Page 121 and 122: period, Chinese, Egyptian, French,
Page 123 and 124: CuUstan Carpet ioBtalled by Joe Hom
Page 125 and 126: An interesting and somewhat unique
Page 127 and 128: Is your theatre carpet as dated as
Page 129 and 130: first post office and the first chu
Page 131 and 132: 2,700 YARDS OF MOHAWK in the new Ra
Page 133 and 134: • ADDED INCOME OPPORTUNITIES FOR
Page 135 and 136: . I Phone MAKE BOW AT NATIONAL MEET
Page 137 and 138: NEW CASCADE KETTLE- PROVED IN 1000-
Page 139 and 140: DELIGHTFUL TO LOOK AT . . . economi
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l»!l i It's a Smash Hitaf the Box
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' YOU A Drive-in Construction I p i
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, ^KMfie^ 2 INCHES on the end of YO
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The New, Completely Silent, Fully E
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— •mv iSSERlB^^reNqE^^ÂRBAW^^W
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: shaded portion of the sketch will
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) Martin Circuit Forms Construction
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. . \ READERS' BUREAU For further i
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^
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imsmmmm EQUIPMENT & DEVELOPMENTS Cy
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Blizzard Snow Cone Outfit P-484 Com
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— Combination Scrubber-Vocuum P-4
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Dual Drink Dispenser Added P-495 To
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— Traffic Problems at Drive-ins P
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— — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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