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Boxoffice-July.01/1950

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. . with<br />

HART BEATS<br />

r"LOYD STOWE, who operates the only and said that his ad in BOXOFFICE had<br />

booking agency for independent exhibitors brought results. Each popping is handled<br />

in Florida, was in his exceptionally carefully by the firm.<br />

office and said he was<br />

* « *<br />

looking forward to the Robert Pollard, salesman for Republic in<br />

day when film exchanges<br />

would be and Buying Agency in Jacksonville.<br />

Tampa, was a visitor at the Stowe Booking<br />

established at Jacksonville,<br />

since freight<br />

* * *<br />

rates are almost prohibitive<br />

for many small who opened a booking agency in Atlanta<br />

Went up to see the two former MGM men<br />

three and one-half years ago. The firm.<br />

exhibitors with the<br />

Exhibitors Service Co., consists of Tom Jones,<br />

present long haul.<br />

formtr booker and supervisor for MGM in<br />

Shipment from Jacksonville.<br />

Stowe said,<br />

Charlotte and Atlanta, and Tom Lucy, branch<br />

manager for MGM in Atlanta for many years<br />

would cut this cost<br />

and an MGM employe for 19 years.<br />

almost in half. Stowe<br />

Jones is a veteran of World War II, was<br />

has his office in his home saving office cost<br />

wounded in Italy and spent 13 months in the<br />

and. in addition, providing a convenient location.<br />

hospital. Exhibitors Service Co. handles accounts<br />

in Georgia, Florida, Alabama and<br />

He now has 15 accounts for which he is<br />

Tennessee.<br />

booking. Stowe was connected with RKO<br />

* » *<br />

for 20 years and with Florida State Theatres<br />

Showmanship hits you right between the<br />

for eight years and has many friends in<br />

eyes even before you enter Florida. Before<br />

Jacksonville and on Filmrow in Atlanta.<br />

you reach the state line on Route 17 you<br />

* * *<br />

are met with circulars of all descriptions,<br />

Went out to see Richard E. Beck at the some advertising special hotel rates in Miami,<br />

Normany Drive-In and he said the bargain others advertising tours and various other<br />

night at the open-airer was doing fine. They promotions. Then when you reach the line<br />

admit everyone in a car two nights a week there are long tables under palm trees for<br />

for $1.20 including tax. Beck also raises cattle<br />

at his home in South Florida.<br />

* * *<br />

roadside luncheons.<br />

« * *<br />

L. A. Stein was telling me about purchasing<br />

land between Avon Park, Fla., and<br />

Bill Beck, manager of the Five Points Theatre,<br />

said that de luxe operation was gaining<br />

patronage through running matinees. drive-in to be named the Sebon. Construc-<br />

Sebring on which he will build a 550-car<br />

« * •<br />

tion will start soon under the supervision<br />

of Carl Floyd. Floyd has been appointed<br />

Charlie Doyle Scott, new assistant manager<br />

at the Normany. said that a couple on<br />

by Gov. Fuller Warren to the advertising<br />

committee.<br />

their honeymoon from North Carolina stopped<br />

+ * *<br />

over to see the show and the drive-in. He<br />

Florida exhibitors will meet within the<br />

showed me some of the new uniforms that<br />

next three months in Jacksonville.<br />

the boxoffice girls are wearing. Each selects<br />

* * *<br />

her own color. Some are canary yellow and<br />

O. G. Gryder of Talgar's booking office<br />

bright melon and all are very neat.<br />

told me that Jack Futch will manage the<br />

• • «<br />

new Beach Drive-In which is being built at<br />

Buron Parrish of Jacksonville Popcorn Co.<br />

Jacksonville Beach and which was scheduled<br />

was busy prepopping and packaging popcorn for opening this week.<br />

* * »<br />

James S. Veach has been transferred from<br />

FASTER THAN the Winter Haven Drive-In to manage the<br />

Beach Theatre at Jacksonville Beach. Work<br />

EVER !<br />

on the Main Street Drive-In at Jacksonville<br />

is progressing nicely and is expected to open<br />

YOU'LL LIKE OUR<br />

QUICK SERVICE &-<br />

about August 1. It also is a Talgar theatre.<br />

QUALITY WORKI<br />

* « *<br />

Mamie Newman has been employed by Talgar<br />

as a booker. She formerly was with<br />

Florida State Theatres.<br />

* *<br />

FILMACK<br />

Howard Pettingill of Florida State Theatres<br />

was telling me that a dual premiere of "Stars<br />

SPECIAL TRAILERS in My Crown" will be held at the Beacham<br />

Theatre in Orlando July 16-18 and at the<br />

Howell Theatre. Palatka, July 9, 10.<br />

* * *<br />

DRIVE-IN THEATRE<br />

Billy Wilson, manager of the Beacham at<br />

PORT HOLE BLOWER<br />

Orlando, was vi-siting in Jacksonville.<br />

Eliminates Dust. Bugs and Rain From Comino in Port<br />

* • •<br />

Hole — Also eliminates use ol Optical Glass, Therelori<br />

gi'ina clearer and cleaner projection.<br />

Al Kame. assistant to Hugh Owens of<br />

DRIVE-IN THEATRE<br />

Paramount's<br />

MFG.<br />

New York office, was in Jack-<br />

CO. .("'."^'."mo<br />

.sonville on business.<br />

• MACHINE FOLD<br />

• ROLL, SINGLE-DUPLEX<br />

• RESERVED SEAT<br />

• BOOK STRIP<br />

THEATER GIFT COUPON BOOKS<br />

SEASON PASSES — ONE TIME COMPS.<br />

-A^&GU-RAGY-<br />

SOUTHWEST TICKET & COUPON CO.<br />

2110 CORINTH ST. od 7185 • DALLAS, TEX.<br />

FLORIDA'S ONLY BOOKING AND BUYING<br />

SERVICE FOR INDEPENDENT EXHIBITORS<br />

28 Years Experience<br />

HELP FOR THE LITTLE EXHIBITOR<br />

FLOYD<br />

2828 East Lake Shore Blvd.<br />

Jacksonville.<br />

STOWE<br />

Fla.<br />

Phone: 8-0963<br />

MR. INDOOR<br />

THEATRE OWNER<br />

KEEP A STEP AHEAD<br />

OF COMPETITION<br />

.<br />

Get set to increase your boxoffice<br />

this Fall. Ballantyne is ready to help<br />

you the opportunity you<br />

have waiting for . . .<br />

been<br />

!lll^<br />

Sound and Projection<br />

Equipment<br />

ACTUALLY COSTS<br />

1 5% to 30% LESS<br />

than<br />

comparable equipment!<br />

-—<br />

JOHNSON THEATRE SERVICE<br />

223 South Liberty St.,<br />

New Orleans, La.<br />

Complete Theatie Equipment & Supplies<br />

BOXOFFICE :: July 1. <strong>1950</strong> 71

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