Boxoffice-July.01/1950

DELIGHTFUL TO LOOK AT .
. . economical
to maintain. This theatre
in New York City hos a neat,
inviting front thot "stops" the
passer-by. The six Herculite Doors
fairly beckon the passer-by to
come in. They transmit uninterrupted
light to the lobby, they're
easy to keep sparkling clean, and
they're durable. The tempered
glass of Herculite Doors is four to
five times as strong as regular
polished plate gloss of the same
thickness. Architects: Warner-
Leeds, New York, N. Y.
After closing time . . . but still winning patrons
EVEN
a
after the boxoffice is closed,
modern, eye-catching theatre
front of Pittsburgh Glass and Pittco
Store Front Metal captures the attention
of passers-by and wins their
admiration.
Theatre operators all over the
country have taken advantage of the
Store fronts
magnetism of an attractive Pittsburgh
Store Front to build better
business. And they have proved that
it's the neat, inviting theatre that
gets attention — and the lion's share
of the business.
Put a modern, eye-catching store
front of Pittsburgh Glass and Pittco
Store Front Metal to work for you.
Modernization is not just an expense,
but rather an investment in the future
of your business. And when vou
remodel, do it right — do a complete
job inside and out. If you desire
them, easy payment terms can be
arranged.
Your architect is familiar with
Pittsburgh Products, so consult him
for awell-planned, economical design.
In the meantime, write for our free
modernization booklet which gives
examples and descriptions of many
actual Pittsburgh installations. The
coupon below is for your con venience.
and Interiors
by Pittsbnrgh
I'ittslnirgrli
Plate (ilass Company
2i:i.i-(l C.raiit Buihliri":. PlttsburKli 111. Pa.
Without obltfjation on my part, please sciwl me a frkk copy of yoar hook on store
nioderni/alion. "Morlcrn Ways for Modern Days."
Name
Address,
I
State,
PAINTS
GLASS CHEMICALS BRUSHES PLASTICS
PITTSBURGH PLATE GLASS COMPANY
BOXOFFICE July 1. 1950 35