Boxoffice-July.01/1950
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MR. INDOOR<br />
THEATRE OWNER<br />
Movies are<br />
BETTER THAN EVER . . .<br />
but how about your<br />
equipment?<br />
It lakes Good equipment to show Good<br />
pictures. Prepare NOW for bigger profits<br />
this Fall with NEW Ballantyne Royal<br />
Soundmaster sound and projection equip-<br />
COSTS<br />
15% to 30% LESS<br />
than anything equal in<br />
quality.<br />
CHARLOTTE THEATRE SUPPLY<br />
116 Poplar Street Charlotte, N. C.<br />
Complete Theatre Equipment 4 Supplies<br />
DeVry Drive-In Equipment<br />
USED SEATS - STRONG UAMPS<br />
ORIVe-IN PLANS<br />
CONSTRUCTION DATA<br />
THEATRE EQUIPMENT CO.<br />
220 S. POPLAR ST. CHARLOTTE. N. C.<br />
We Off ẹr<br />
Ground Broken in<br />
West Palm Beach<br />
For $150,000 Riviera Theatre<br />
WEST PALM BEACH, FLA.—Ground ha.s<br />
been broken for construction of the 850-.seat<br />
Riviera Theatre. Located at Broadway and<br />
25th street, the theatre is being built by<br />
Berlin Griffin.<br />
Construction contract has been awarded to<br />
P C. Lissendon and a $20,000 permit has<br />
been i-ssued John H. Cou.se for air conditioning<br />
the theatre. The building will be leased<br />
to Riviera Enterprises, Inc., a Florida corporation<br />
headed by Herman Wall, Miami, and<br />
West Palm Beach, and Al Berger, New York<br />
City.<br />
The entire project, including equipment,<br />
will cost approximately $150,000, according<br />
to Architect B. Robert Swartburg, A.I. A,,<br />
126 24tb St., Miami. Work is being rushed<br />
for an October 1 opening.<br />
Open New Skylark Drive-In<br />
FORREST CITY, ARK.—The new 400-car<br />
Skylark Drive-In on Route 70 two miles west<br />
of here recently was opened by Don Montgomery<br />
and Walter Priddy. The only openair<br />
theatre between Little Rock and Memphis,<br />
the new theatre is equipped with in-car<br />
speakers. Plans for enlarging the project now<br />
are being considered by the two owners.<br />
Start on Moonglow Drive-In<br />
PULASKI, TENN.—Construction of a 400-<br />
car drive-in to be known as the Moonglow has<br />
been started on the Lawrenceburg road one<br />
mile west of here by David Cheatham, a local<br />
attorney. The new theatre is expected to be<br />
completed before August 1, according to<br />
Cheatham. Conveniences will include a playground<br />
for children.<br />
New Joy Drive-In Opened<br />
SHREVEPORT, LA.—The new 650-car Joy<br />
Drive-In here recently was opened by the Joy<br />
A COMPLETE LINE OF CARPET AND<br />
U. S. RUBBER PADDING<br />
RUBBER MATS MADE TO ORDER<br />
for Maintenance, Ask for<br />
Quotation on<br />
TORNADO BLOWERS<br />
NATIONAL CARPET CLEANERS<br />
We Also Stock Gum Remover and Other Sanitary Supplies<br />
circuit, which operates 85 theatres in Louisiana.<br />
Arkansas, Mississippi, Alabama and<br />
Texas, An unusually large conces.sion stand<br />
is one of the features of the new open-air<br />
theatre. Jimmy Harris, associated with the<br />
Joy circuit ,several years, is manager of the<br />
new drive-in.<br />
To Build Near Lawrenceburg<br />
LAWRENCEBURG, TENN. — A 600-car<br />
drive-in will be erected by the Mid-Tenn<br />
Amusement Co. on a ten-acre tract about one<br />
mile from here on the Nashville highway.<br />
RCA equipment will be installed in the new<br />
open-air theatre. John L. Lawrence is general<br />
manager of the firm, which now operates<br />
four drive-ins in this area.<br />
G. H. Mercer to Build Drive-In<br />
SHREVEPORT, LA.—Construction of a 600-<br />
car drive-in soon will be started on an 18-acre<br />
tract at the intersection of Mansfield road<br />
and 70th street here by George H. Mercer,<br />
owner of the Grove Theatre. The new openair<br />
theatre, which will cost approximately<br />
$135,000, is expected to be ready for opening<br />
about September 1.<br />
Martin Chain Acquires<br />
Three Drive-Ins, Theatre<br />
ATLANTA, GA.—Martin Theatres has purchased<br />
three drive-ins and the Broadway<br />
Theatre building, Columbus, Ga.<br />
The Fitzgerald Drive-In, Fitzgerald, Ga.,<br />
has been purchased by the circuit and will be<br />
managed by Gene Raynor, formerly at the<br />
Ritz Theatre, Tifton, Ga.<br />
The other two drive-ins purchased are the<br />
Forrest, Valdosta, Ga., and the Skyview,<br />
Douglas, Ga. Hugh Watson will manage the<br />
Forrest and Jeff Christopher will manage<br />
the Skyview.<br />
Post to James L. Beach<br />
JACKSONVILLE, FLA—James L. Beach.<br />
former manager of the Winter Haven Drive-<br />
In, has been appointed manager of the Beach<br />
Theatre at Jacksonville Beach. He succeeds<br />
John A. Futch, who will manage the new<br />
Beach Drive-In when it is opened. Both<br />
theatres are owned and operated by Beach<br />
Theatres, Inc.<br />
What have YOU done today to help secure<br />
repeal of the unfair .amusement tax?<br />
THE QUEEN FEATURE SERVICE. INC.<br />
Distributing America's Finest<br />
Drive-in and Theatre Equipment<br />
1912!2 Morris Avenue Birmingham, Alabama<br />
Phone 38665<br />
SPECIAL TRAILERS<br />
STRICKLAND FILM CO.<br />
220 Phorr Rd. N. E., Atlanta<br />
72 BOXOFTICE :: July 1, <strong>1950</strong>
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