Boxoffice-July.01/1950

'.•*}*i^.6»S:^,0^ia
Phornix' Str*nd
Thealrf manaKtr,
Mr. Don Johns,
prcsonts the
winncrH with rinca
- look at the smiles !
They'll he back
next week, loo!
Spot Tested! Proven successful in 12
widely separated areas of the U. S. A. this
Premium attraction now offered for the
first
time to Exhibitors through Boxoffice!
Here's how it works! Give 25 rings a week to the children for
the first 4 weeks of a new serial in candy, pop corn and from
the stage. It's a reaf audience builder and it costs you only
S3.75 a week (less than one painted poster). The trend is
western and every kid wants one of these rings. They'll
advertise it for you after the first week!
PACKING P*^
For Only
$1500 Postpaid
100 .Adjustable Western Rings:
25 of each design (pictured at right) all with
adjustable shanks — fit any finger. 12 Display
Banners approximately 7" x 17" and .500 Handhill
.Announcements with space for your theatre
name and date.
I . of above ?8.00
GUARANTEED
DELIVERY
REFERENCES; Dun and
fifodstreet and Jewelers
Board of Trode.
teifl
/^l
3 •-: i«>
FOR THE CONCESSION
Double Your Money with these Rings
Same Kinu's illustrated above on heavy, 4 color, twin
easi'Ipil card
• IH HMsorted rinRs cost you SS.40 postjuiid
-- brinK you $16. KO at SSc each. Cards individually boxed
— rinns protected with Kimpak.
Phipptd I*ostpaid. insured
tfiTTni^
If you d llk« to inspect these rings, one of
each design (4 rings) will be sent postpoid
for S1.00.
per Cord
rft ^^ Ji ^%
$8' 5Sc4U
Make This Premium IDEA.Work for You. Order Today!
CHRIS SANDERSON, author of the Hires
Square Dance book, was the guest of Rudy
Vallee on his radio program recently.
Sanderson discussed the history, music and
popularity of square dancing with Vallee.
The square dance book has received national
publication promotion and wide
dealer tiein.
Jqhns-Manville has started work on a
new high-speed production line that includes
asphalt tile and Terraflex, new
plastic asbestos floor tile.
New equipment is being installed in the
J-M plant, Waukegan.'Ill., which is scheduled
to go into operation early in 1951 and
will be followed by a second line. The new
lines will more than double the J-M output
of resilient floorings.
EMIL J. GUTGSELL,
vice-president of E.
J. Brach & Sons, has
retired after 33 years
of service. Gutgsell
joined the company
in 1917 in charge of
sales and played an
important part in the
sales growth of the
company.
In 1926 Gutgsell Emit J. Gutgsell
became a member of
the Brach executive committee and in 1928
he was appointed vice-president. Prior to
joining Brach & Sons. Gutgsell was one
of the organizers and later secretary and
director of the L. P. Larson Jr. Co.
Ed and Bill DeVry of the DeVry Projector
Corp. recently celebrated different
birthdays on the same day. Though born
in different years, the brothers were both
born on a June 15.
The Da-Lite Screen Co. has recently
made several new appointments. They are:
Howard E. Christensen, vice-president:
Deborah Cooley, treasurer: Lily J. Love,
secretary: William V. Hoffman, assistant to
the president and Gilbert Heck, sales manager.
Merle E. Painter was named sales
promotion manager, and will work with
Gil Heck, new sales manager. Chester C.
Cooley. company president, made the appointments
to fill vacancies caused by
resignations and the deaths of Mr. and
Mrs. J. C. Heck, founders of the business.
68 The MODERN THEATRE SECTION