Boxoffice-July.01/1950

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Feature Your Floors As You Do Your Films (Continued from page 9) is frequently sp:cified by leading architects and interior designers. Cork tile com?.s in three shades of soft brown. Each clor group has natural variations of shading which make possible a rich blending of all three shades. It is availabl" with squared edges or beveled edges. It is also made so that the cork can be extended up on the side walls of the room. This flooring lends itself to many interesting and tasteful decorative effects. Parquetry and marquetry patterns, medallions, inlaid herringbones and mosaic effects are made by cutting th? cork to size and by inserting figjrss cut from cork tile of contrasting shad:-s. Initial cost is somewhat higher than that of rubber tile flooring, but its long wearing qualities make it an economical luxury. Outstanding advantages of cork tile include its superelasticity. providing quiet and restfulness underfoot. Half of the substanc? of cork tile is air. which makes an excellent insulator, giving protection from heat and cold. It is not slippery, because cork grips any surface that is pressed again3t it: thus, wet or dry. it is safe. Cork also sheds moisture and cannot be stained. Its non-chip quality makes it very durable. Appiopnaie selection of flooring for the theatre will not only provide safety for the color and design, but silence as well, all of which enhance the theatre atmosphere. A flooring properly selected reduces maintenance cost and time; may outlive the theatre building in which it is housed and yot stay sparkling fresh to pay high dividends on the original flooring investment. Record Number of Booths Reserved for TESMA Show With the date for the TESMA-TEDA conventions and trade show still four moAths away, Roy Boomer, TESMA secretary, states that more booths have been reserved for the October convention than were utilized at any previous show. More than 100 booths have been reserved. Ladies committees to serve during the convention, to be held at the Stevens hotel in Chicago, October 8, 9. 10 and 11, have bsen appointed by Oscar F. Neu, president. Those named are Mrs. Ben Adler, chairman; Mrs. R. T. Van Nimans, Mrs. Edward Wolk, Mrs. Thomas LaVezzi, Mrs. Chester Cooley, and Mrs. Prank Harris, co-chairman; Mrs. Sam Brody, Miss Judith Hichardson, Mrs. D. H. Finke, Mrs. Sam Zagel, Mrs. C. Cretors. Mrs. William DeVry, Mis. Clarence Jalas, Mrs. E. W. Goldberg, Mrs. H. S. Jacobson, Mrs. H. V. Williams. Mrs. H. T. Matthews, Mrs. Fi-ed Wenzel. Mrs. E. Wagner, Mrs. Sam Levinsohn. Mrs. H. Abbott, and Mrs. Mike Yahr, hostesses. House Appeal From the Carpet Up • Continued from page 11) should keep a weather eye out for these spots. As for acid substances, these should be diluted with water and then the acidity should be counteracted by an application of an alkaline solution made from a table- .spoonful of ammonia or baking soda to a quart of water. After this has been applied it should be dried thoroughly and rins3d with water then dried again. Gum may be removed with reasonable ease by •freezing" it first then lifting it free. Rub ice on the gum to harden it, then lift or scrape carefully, using a dull knife or spatula. With the introduction of automatic drink-dispensing machines in theatres, another problem presents itself. Spilled syi-up beverages can play havoc with the carpeting around these machines. Place the dispenser on hard surface such as linoleum or tile, choosing a color to blend with the carpet. The wise theatre owner will do well to weigh his carpet selection carefully and to rely on the experience of the manufacturer in making his choice. Remember, too. that eye appeal is buy appeal and a well-kept theatre is the sign of a prosperous house. possible cost. Here is a substantial, durable screen tower at the least Built with straight screen face and without unnecessar)- embellishments, the Tim-Tower has all the bracing and strength required for long-time operation. Built for Normal Wind Loading. Conforms with 1949 edition of Uniform Building Code. Safet)- factor of 50% is provided for gust conditions. Easy/ Fast Erection, A-frame sections are assembled on the ground and raised into position. Screen face of y,-inch water resistant plywood is then installed. Tower comes completely prefabricated: there is no cutting or fitting. Glare curtains, display sign, ladders and walkways are furnished as optional equipment at reasonable cost. For additional information on the Tim-Tower, see the nearest office of Timber Structures, Inc. or fill in and mail the coupon for detailed literature. IIMBER DTRUCTURES, p. O. BOX 3782-G, PORTLAND 8, OREGON Offices in Boise, Idoho; Eugene, Oregon; Konsos Ciiy, Missouri; Lawrenceville, N.j.; Chicago; Dollos; New York; Seottle; Spokane TIMBER STRUCTURES, INC. of CaliFomia • Oofcland. Socfamento, SanFo Rosa TIMBER STRUCTURES OF CANADA, LTD. • Peterborough. Ontario LocoJ Repreicnlotives Coast to CoosI TIMBER STRUCTURES, INC. P. 6. Box 3782-G, Poriland 8. Oregon Please send me literoture on the Tim-Tower. No Company— C.ly_ -Stole- 18 The MODERN THEATRE SECTION
CuUstan Carpet ioBtalled by Joe Homstein, Inc. » V see the eroTi^ds They'll be there all right! For this smart theatre owner has seen to it that patrons will enjoy a happy sense of exf)ectancy the moment they set foot in the lobby. Seeing an enjoyable show in enjoynble surroundings is what keeps patrons coming backl BOXOFFICE That's why the Meadows Theatre in Jamaica, Long Island, selected GuUstan carpet in Rosebrook Frieze qiiaUty, the Caladium Leaf pattern of crimson red on a backgromid of warm gray textured frieze. For Gulistan, the carpet of famous decorators, can be styled to provide precisely the atmosphere required. Whether you're carpeting a theatre, store, hotel, restaurant, or your own home, see your Guhstan dealer. He has the Gulistan carpet, exquisitely styled, that is just right for jour ver) particular needs. WOVEN ON POWER lOOMS IN THE U. S. A. A. & M. KARAGHEUSIAN, INC., 295 FIFTH AVENUE, NEW YORK 16, N. CrUIil^SXJLM CARPET July 1, <strong>1950</strong> 19
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
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Town Reod«r\hip' Marion 230,814 Ne
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and and "You ' Moy'ies Are Better T
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READ THIS TRAVEL FOLDER about the s
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29 THCH'
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Tliere Paramount s The Furies' A Dr
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7i^€Uî«t^to*i PVEN THOUGH IT GO
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. . Robert — . . . Sherry ^cCitfC
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Oh. — CIVIL WAR General Nathan Be
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Theatre Construction, Openings and
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Mmm immmui aiKic IN THEIR THIRD WEE
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Cheyenne Stores, Paper, Radio Suppo
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Showman's Big Guns Sell War Films L
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FRANCHISES AVAILABLE NOW! Theatre m
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. . Martita . . David I . . . Georg
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. . Prances . . Al . . Harold . . T
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. . Harry — — —— — ALBANY
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ECA Names For German WASHINGTON—T
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STUDIO PERSONNEUTIES Barnstormers C
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J Hugo Jorgenson of Idaho Wins at G
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I . . Jean . . Fred — . . M. . .
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. . FYank . . Stan . . Loke SAVE 1
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D E S MOINES gcreenings of the 20th
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. . . William . . Jimmy . . Night O
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DRIVE-INS, ATTENTION! More Light at
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MR. INDOOR THEATRE OWNER KEEP A STE
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. . Salesman SAVE 15% to 30% on you
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. . with HART BEATS r"LOYD STOWE, w
Page 71 and 72: and ! so. CAROLINA Attending the re
Page 73 and 74: STARS VISIT OKLAHOMA—When Republi
Page 75 and 76: They grow 'em big in Texas . . . an
Page 77 and 78: CENTURY THEATRE SUPPLY CO. -SOLD BY
Page 79 and 80: — . . . Edward 'Love Happy' Gross
Page 81 and 82: New Frisina Drive-In To Bow at Litc
Page 83 and 84: ' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89 and 90: — Showmen Start Drive To Repeal F
Page 91 and 92: SUPERIOR MOTION PICTURE SUPPLY COMP
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
Page 117 and 118: satility of today's carpet looms as
Page 119 and 120: OF INTEREST TO ALL THEATRES Here's
Page 121: period, Chinese, Egyptian, French,
Page 125 and 126: An interesting and somewhat unique
Page 127 and 128: Is your theatre carpet as dated as
Page 129 and 130: first post office and the first chu
Page 131 and 132: 2,700 YARDS OF MOHAWK in the new Ra
Page 133 and 134: • ADDED INCOME OPPORTUNITIES FOR
Page 135 and 136: . I Phone MAKE BOW AT NATIONAL MEET
Page 137 and 138: NEW CASCADE KETTLE- PROVED IN 1000-
Page 139 and 140: DELIGHTFUL TO LOOK AT . . . economi
Page 141 and 142: l»!l i It's a Smash Hitaf the Box
Page 143 and 144: ' YOU A Drive-in Construction I p i
Page 145 and 146: , ^KMfie^ 2 INCHES on the end of YO
Page 147 and 148: The New, Completely Silent, Fully E
Page 149 and 150: — •mv iSSERlB^^reNqE^^ÂRBAW^^W
Page 151 and 152: : shaded portion of the sketch will
Page 153 and 154: ) Martin Circuit Forms Construction
Page 155 and 156: . . \ READERS' BUREAU For further i
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Page 159 and 160: imsmmmm EQUIPMENT & DEVELOPMENTS Cy
Page 161 and 162: Blizzard Snow Cone Outfit P-484 Com
Page 163 and 164: — Combination Scrubber-Vocuum P-4
Page 165 and 166: Dual Drink Dispenser Added P-495 To
Page 167 and 168: — Traffic Problems at Drive-ins P
Page 169: — — — The following concerns
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'.•*}*i^.6»S:^,0îa Phornix' Str
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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Exhibitor Has His Say (Continued fr
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TT Very Good; + Good; - Fcrir; - Po
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Wttl FEATURE CHART Faatture product
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EAGLE FILM LIPPERT M-G-M MONOGRAM F
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SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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