Boxoffice-July.01/1950

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fiRIEATEST MANLEY OF ALL DON'T LET OLD EQUIPMENT ROB YOU OF POPCORN PROFITS 32 The MODERN THEATRE SECTION
NEW CASCADE KETTLE- PROVED IN 1000-HOUR TEST Yes, round-the-clock for 44 days the revolutionary Cascade Kettle continuously popped ton after ton of corn. Yet it was trouble-free after this most gruelling of tests . . . Success secret is its rugged design and fine workmanship. The Cascade Kettle's direct, bevel-gear drive and its new principle of electrical contact permit 360° rotation of kettle without severing any connections . . . A 12-oz. kettle is standard equipment. Available for rushes is the interchangeable l6-oz. kettle. WASTE ELIMINATED BY IMPROVED METERED SEASONING The seasoning system on the new Manley Aristocrat meters liquified, preheated seasoning to the kettle in the exact amount needed. No wasting of this liquid gold which costs more than corn . . . And the system is automatic— no spilling to soil machine, carpets, or uniforms Ever since Manley took popcorn ofif street corners and put it into theater lobbies 2 5 years ago, there has been a continuing series of Manley "firsts", and you'll find many more "firsts" in the new Manley Aristocrat. FIRST IN PROFITS —20-40% greater volume of fluffier, tastier popcorn . . . Greater profits is the Aristocrat's challenge to the field. FIRST IN EYE-APPEAL -Your new Manley Aris tocrat stops people with new light, color, and action in its design. FIRST IN WORKABILITY -Operator need not take a single step to operate machine, wait on customers . . . Aristocrat occupies floor space only 3' wide, 2' deep. Ala/nJ&n/ THE BIGGEST NAME IN POPCORN Sales and Service Offices in 27 Cities Consult Your Phone Book FILL OUT AND MAIL THIS COUPON Manley, Inc., Dept. BO 7-1-50 1920 Wyandotte St., Kansas City 8, Mo. > I would like to have more information on the new Manley Aristocrat. Please have a Manley man call and bring your booklet, "How to Make Big Profits from Popcorn". Your Name Business. Address. . Best Time to Call Copyrloht <strong>1950</strong>. Manley. Inc. BOXOFFICE :: July 1. <strong>1950</strong> 33
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. . Sra 11 m^^: £ U Oi 7lte Modern
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/ i \ r^,' //'/ net too lale to fig
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FIGURE OF THE WEEK SISON MS siau! A
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EXHIBITORS ORGANIZE TV UNIT; WALKER
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' ELC Employes Assured Merger Going
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MOST IMPACT AT YOUR PLAYtMG TIME! $
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MOST IMPACT AT YOUR PLAYING TIME! $
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Town Reod«r\hip' Marion 230,814 Ne
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and and "You ' Moy'ies Are Better T
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READ THIS TRAVEL FOLDER about the s
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29 THCH'
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Tliere Paramount s The Furies' A Dr
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7i^€Uî«t^to*i PVEN THOUGH IT GO
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. . Robert — . . . Sherry ^cCitfC
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Oh. — CIVIL WAR General Nathan Be
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Theatre Construction, Openings and
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Mmm immmui aiKic IN THEIR THIRD WEE
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Cheyenne Stores, Paper, Radio Suppo
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Showman's Big Guns Sell War Films L
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FRANCHISES AVAILABLE NOW! Theatre m
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. . Martita . . David I . . . Georg
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. . Prances . . Al . . Harold . . T
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. . Harry — — —— — ALBANY
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ECA Names For German WASHINGTON—T
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STUDIO PERSONNEUTIES Barnstormers C
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J Hugo Jorgenson of Idaho Wins at G
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I . . Jean . . Fred — . . M. . .
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. . FYank . . Stan . . Loke SAVE 1
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D E S MOINES gcreenings of the 20th
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. . . William . . Jimmy . . Night O
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DRIVE-INS, ATTENTION! More Light at
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MR. INDOOR THEATRE OWNER KEEP A STE
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. . Salesman SAVE 15% to 30% on you
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. . with HART BEATS r"LOYD STOWE, w
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and ! so. CAROLINA Attending the re
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STARS VISIT OKLAHOMA—When Republi
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They grow 'em big in Texas . . . an
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CENTURY THEATRE SUPPLY CO. -SOLD BY
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— . . . Edward 'Love Happy' Gross
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New Frisina Drive-In To Bow at Litc
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' ZOlh-Fox Sales Confab Is Held in
Page 85 and 86: . . Harold MILWAUKEE tJob Gross, ma
Page 87 and 88: John Sturm Is Speaker At Rotary Clu
Page 89 and 90: — Showmen Start Drive To Repeal F
Page 91 and 92: SUPERIOR MOTION PICTURE SUPPLY COMP
Page 93 and 94: . . The . . Sunset ' . . with aged,
Page 95 and 96: Altoona, Pa,, Drive-In Opened by Te
Page 97 and 98: — . . . George . . Pat Conn. Vari
Page 99 and 100: — — — — — — . . . Word
Page 101 and 102: MPTO Direciors Plan Conclave at Tor
Page 103 and 104: . . with $17,000 Pledged in Ads For
Page 105 and 106: eaturing 3Loor iôuennad 9' JULY 1,
Page 107 and 108: Spongex sponge rubber adds years to
Page 109 and 110: Ceramic tile floor and walls, restr
Page 111 and 112: ^m JULY 1 , 1950 Vol. XVII No. 7 o
Page 113 and 114: — > and with none of the overpowe
Page 115 and 116: countries fleeci grows long and tou
Page 117 and 118: satility of today's carpet looms as
Page 119 and 120: OF INTEREST TO ALL THEATRES Here's
Page 121 and 122: period, Chinese, Egyptian, French,
Page 123 and 124: CuUstan Carpet ioBtalled by Joe Hom
Page 125 and 126: An interesting and somewhat unique
Page 127 and 128: Is your theatre carpet as dated as
Page 129 and 130: first post office and the first chu
Page 131 and 132: 2,700 YARDS OF MOHAWK in the new Ra
Page 133 and 134: • ADDED INCOME OPPORTUNITIES FOR
Page 135: . I Phone MAKE BOW AT NATIONAL MEET
Page 139 and 140: DELIGHTFUL TO LOOK AT . . . economi
Page 141 and 142: l»!l i It's a Smash Hitaf the Box
Page 143 and 144: ' YOU A Drive-in Construction I p i
Page 145 and 146: , ^KMfie^ 2 INCHES on the end of YO
Page 147 and 148: The New, Completely Silent, Fully E
Page 149 and 150: — •mv iSSERlB^^reNqE^^ÂRBAW^^W
Page 151 and 152: : shaded portion of the sketch will
Page 153 and 154: ) Martin Circuit Forms Construction
Page 155 and 156: . . \ READERS' BUREAU For further i
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Page 159 and 160: imsmmmm EQUIPMENT & DEVELOPMENTS Cy
Page 161 and 162: Blizzard Snow Cone Outfit P-484 Com
Page 163 and 164: — Combination Scrubber-Vocuum P-4
Page 165 and 166: Dual Drink Dispenser Added P-495 To
Page 167 and 168: — Traffic Problems at Drive-ins P
Page 169: — — — The following concerns
Page 172 and 173: '.•*}*i^.6»S:^,0îa Phornix' Str
Page 174 and 175: EXHIBITOR HAS HIS SAY ABOUT PICTURE
Page 176 and 177: Exhibitor Has His Say (Continued fr
Page 178 and 179: TT Very Good; + Good; - Fcrir; - Po
Page 180 and 181: Wttl FEATURE CHART Faatture product
Page 182 and 183: EAGLE FILM LIPPERT M-G-M MONOGRAM F
Page 184 and 185: SHORTS REVIEWS Opinions on fAe Curr
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. . . Intrigue . . . and FEATURE RE
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' QUARTERLY INDEX TO PICTURE GUIDE
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SOUND SYSTEM SEE IT! INSPECT IT! CO
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Boxoffice-July.01/1950

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