(GP/GT) for Additional Water Supply in the Lower Rio Grande

BffiLIOGRAPHIC DATA SHEET
for reports sponsored by
New Mexico Research and Development Institute
Santa Fe. New Mexico 87501
1. N~!RDI REPORT NO. 2. PUBLICATION DATE 3. NO. OF PAGES
2-78-5202 Aon!. 1990 121
4. TITLE AND SUBTITLE
Comoarative Perfonnance Analvsis:
5. AUTHOR(S)
Commercial Cut-Flower Rose Production
Jack Whittier and Carol Fischer
6. NAME A.J.'ID ADDRESS OF PERFOR..'vUNG ORGANlZA TION
Southwest Technology Development Institute
Box 30001. Department 3 SOL
L:ls Cruces. New Mexico 88003-0001
7. ABSTRACT
A comparative performance analysis has been conducted to examine the various factors
associated with establishing and operating a commercial rose cut-flower greenhouse in ten
different locations across the United States. Plant productivity, defined as net blooms produc p
per plant per year, is largely dependent upon local climatic conditions and technological
.
im'Orovements . Regional variations in productivity have been explicitly analyzed. Tne
g:eenhouse operation is assumed to be four acres in size and the facilities utilize current
tec..mologies. The operation is designed as a professionally-organized company with an
owner /manager, grower, and salesperson. The primary product is a red hybrid tea rose for sale at
wholesale. Selling markets vary by location, but in general they are large me':ropolitan areas.
Tne analysis strongly indicates that new installations for cut-flower rose production are profitable
in several areas in the U.s. Southwest, particularly in New Mexico, Arizona, and Texas. No one
area stands out as a favored location. Las Cruces, New Mexico, has the highest net present vabe
and return on investment results.
8 KEYWORDS
Economic analysis. commercial zreenhouse. rose oroduction. feasibilitv. oroduction COSts.
9. A VAILAB ILITY
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