A+B. Intro_SJ.1 - University of Maryland University College

IMAN 620 International Marketing Research and
Analysis (3)
This course presents approaches to marketing research, data collection,
and utilization that best serve the practi-cal needs of the
international manager. The focus is on the acquisition, analysis,
and interpretation of data used in assessing the performance of
individuals, work groups, and organizations in a competitive
international environment. Methodologies and special topics
related to the design and completion of organizational research
and evaluation studies are presented, including the survey, observational,
and experimental methods of assessing and segmenting
markets. Students are introduced to the use of software in the
analysis of research data.
IMAN 625 International Trade and Trade Policy (3)
The theory and conduct of international trade by transnational
enterprises are explored. The effects of various multilateral trade
agreements are analyzed. The evolution of the Bretton Woods
system, the General Agreement on Tariffs and Trade (GATT),
and the World Trade Organization (WTO), and the effects
of these changes on international businesses, are examined.
National systems of trade laws and remedies are discussed, in
addition to forms of trade and their documentation.
IMAN 630 International Financial Management (3)
Recommended: ADMN 630 or ADMN 631. The theory and
management of financial systems in international enterprises,
including the dynamics of the business system, operating funds
management, and the methods of trade finance such as exportimport
financing and terms of payment, are examined. Also
considered are the international framework of the monetary system,
foreign exchange markets and balance of payment issues,
and the role of governments and multilateral banking institutions
in national, regional, and international capital markets.
IMAN 635 Managing Country Risk (3)
Major issues of national competitiveness, including the measurement
of competitiveness and the role of the public sector in
shaping competitiveness, are covered. This course also examines
various domestic issues that affect the global competitiveness of
businesses, such as antitrust, intellectual property protection,
health and environmental policies, and nationalistic policies.
The strategic conduct of government relations at the national,
regional, and international levels is considered.
IMAN 640 International Marketing Management (3)
The fundamentals of marketing and its management in competitive
global environments and diverse national economies are
discussed. Major topics that are cove red include demand analysis,
product development, product pricing, marketing organization,
foreign representation and distribution systems, promotion,
advertising, and sales and service. Regulatory issues related to
international marketing are reviewed.
IMAN 645 The International Legal and Tax
Environment (3)
International business transactions in the context of public and
private international law and tax systems are reviewed. C o m p a r -
a t i ve national and regional (Eu ropean Community) legal systems
and a variety of commercial and corporate matters, such as contract
law and the transactional environment of business, are covered.
The impact of competing investment laws; national tax
issues, including the protection of intellectual property rights;
and the resolution of disputes through international litigation,
arbitration, and mediation are discussed.
IMAN 650 Managing Overseas Operations (3)
Prerequisite: Completion of all core and track courses. This is
the capstone course in international management. A wide range
of management problems facing both large and midsized enterprises
operating internationally is examined in depth. Special
attention is paid to an integrative understanding of business
functions and managerial control styles in strategy implementation,
and to the financial evaluation of strategies and their impact
on the organization and stru c t u re of international operations.
IMAN 661 Area Studies: Business Strategies for Europe (3)
(Course activities require participation in a 10-day study trip
abroad.) Prerequisite: Knowledge of marketing or permission of
program director; completion of all core and track courses recommended.
Applying marketing and market entry analysis as
well as assessing the policy environment, this course enables an
in-depth examination of strategies for doing business in the
European Union (EU) and, to some extent, adjacent markets in
Eastern Europe. Topics include institutional and political infrastructure
of the EU; internal market rules governing the movement
of goods, services, and capital; market access and trade
issues; member state versus EU laws and regulations; market and
marketing diversity among member states and their Eastern
European neighbors; the different faces of business culture; and
the formulation of strategies for U.S. companies interested in
entering and undertaking business operations in Europe.
| 134 | 2003–2004 Graduate Catalog