A+B. Intro_SJ.1 - University of Maryland University College

TMAN 613 Marketing Technology-Based Products and
Services (3)
The methods and principles of marketing new technology-based
products and services are introduced with a focus on innovative
strategies for bringing them to market. The issues of competitive
strategy, pricing, customer service, market differentiation, and
new product launches are presented. The strategic role of marketing
as an integrated part of the product development process
and its role in the overall strategic planning of the firm are discussed.
Qualitative and quantitative market research techniques,
including sampling and data collection pro c e d u res, demand forecasting,
and product re s e a rch and test marketing, are presented.
TMAN 614 Strategic Management of Technology and
Innovation (3)
This course provides students with the insight and discipline
required to effectively manage technical organizations in an
increasingly competitive, rapidly changing, global environment.
The course provides a coherent process for the formulation,
implementation, and assessment of business strategy; presents
a historical framework for the birth, growth, maturation, and
decline of business innovation; and finally challenges students
to probe and report their own findings and recommendations
on contemporary businesses and industrial sectors. The strategic
framework for this course integrates (1) strategy setting, implementation,
and assessment process; (2) historical analogies/
cases of business innovation through maturation lifecycle; and
(3) application of lessons learned in contemporary business cases
in business, government, and nonprofit organizations.
TMAN 621 Systems Analysis and Operations Research (3)
(Formerly ENGM 615.) This course introduces students to the
fundamentals of systems analysis and operations research. The
purpose is to provide an understanding of the systems view of a
p roduct, service, or process to include a generic re p resentation of
its elements and dynamics. The skills, tools, and methodologies
needed to quantitatively analyze and optimize systems and to
make decisions as technology managers are provided. State-ofthe
art analytical tools and quantitative methods, including
computer-based solutions, are discussed. Topics covered include
decision theory, linear programming, transportation problems,
network analysis, game theory, reliability theory, cost estimating,
and expert systems.
TMAN 622 Systems Development, Acquisition, and
Management (3)
(Formerly TMAN 654.) The concepts, processes, and techniques
that are used in the management of programs (governmental or
commercial) to develop, acquire, and implement complex systems
are introduced. The course examines the life-cycle phases
of managing a complex system, from conception and prelimin
a ry design to detail design and development, production, acquisition,
implementation, operation, and maintenance. Emphasis is
placed on understanding the key skills and appro a c h to managing
the total life cycle of a technically based systems program. An
overview of the legal issues and the constraints of the organizational
environment influencing the acquisition and implementation
of systems is provided. The focus is on the formulation of
a strategy that integrates factors such as system requirements,
competition, rights-to-data, make-or-buy decisions, source selection,
standardization, and warranties/guarantees. Objectives and
key activities are provided for each milestone during the development
of a program.
TMAN 623 Systems Analysis and Design (3)
Students are introduced to the principles and techniques of systems
analysis and design methods with particular emphasis on
information systems. The conceptual architecture of an information
system, information systems framework, and conceptual
building blocks are introduced. The systems modeling, design,
and implementation—major elements of information systems
analysis—are discussed in the context of life-cycle phases. The
concept and techniques of information systems models, such as
data model, process model, and network model, are discussed in
depth. An appreciation of the multidisciplinary approach needed
for systems analysis and management will be gained through an
understanding of the information systems project management
techniques, tools, and skills required for successful completion
of an information systems analysis and design project.
| 148 | 2003–2004 Graduate Catalog